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» Film-Tech Forum ARCHIVE   » Operations   » Digital Cinema Forum   » why is the "digital transition period" being handled so badly? (Page 6)

 
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Author Topic: why is the "digital transition period" being handled so badly?
Peter Howard
Film Handler

Posts: 44
From: Forster, NSW, Australia
Registered: Dec 2005


 - posted 10-21-2011 05:23 AM      Profile for Peter Howard   Author's Homepage   Email Peter Howard   Send New Private Message       Edit/Delete Post 
For what it's worth, i've been told from multiple distrib sources in Australia that the usual 120 minute 35mm prints are in the range of $1200 - $1500 locally ($A is pretty much the same as the $USD), whilst a 2K drive is about $250 per unit. No idea on KDM delivery charges though.

I dont see how duplicating & supplying a 2K drive could be anywhere near $2K frankly. If they were that much I couldnt see a point in distribution pushing conversion at all.

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Justin Hamaker
Film God

Posts: 2253
From: Lakeport, CA USA
Registered: Jan 2004


 - posted 10-21-2011 11:19 AM      Profile for Justin Hamaker   Author's Homepage   Email Justin Hamaker   Send New Private Message       Edit/Delete Post 
I have recently heard, through a source that the distributors charge about $100 to transfer the content to each hard drive and then about $25 for KDM generation. This comes out of conversations I have had with people "in the know" about the business end of digital cinema within the last few days, but I have nothing concrete to support it. However, this sound more like what I would expect.

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Bruce Hansen
Jedi Master Film Handler

Posts: 847
From: Stone Mountain, GA, USA
Registered: Dec 1999


 - posted 10-21-2011 04:43 PM      Profile for Bruce Hansen   Email Bruce Hansen   Send New Private Message       Edit/Delete Post 
quote:
why is the "digital transition period" being handled so badly?
Because it is being run by upper managment-moron greed heads!

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Phil Ranucci
Expert Film Handler

Posts: 236
From: Carpinteria,CA, United States
Registered: May 2006


 - posted 10-21-2011 06:41 PM      Profile for Phil Ranucci   Email Phil Ranucci   Send New Private Message       Edit/Delete Post 
I was quoted $275 to buy a complete CRU from Dolby. That was in a quantity of 1, from a reseller, and they are reusable. I remember hearing the drives are used 10 times and then replaced.

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Mike Blakesley
Film God

Posts: 12767
From: Forsyth, Montana
Registered: Jun 99


 - posted 10-21-2011 08:26 PM      Profile for Mike Blakesley   Author's Homepage   Email Mike Blakesley   Send New Private Message       Edit/Delete Post 
10 times and replaced? That would be pretty silly. They'd probably last 1000 times.

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Justin Hamaker
Film God

Posts: 2253
From: Lakeport, CA USA
Registered: Jan 2004


 - posted 10-21-2011 08:28 PM      Profile for Justin Hamaker   Author's Homepage   Email Justin Hamaker   Send New Private Message       Edit/Delete Post 
Mike, what I've heard is the drives are being used 3 times for features then used a handful more times for trailers and then are being sold in a secondary market.

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Mike Blakesley
Film God

Posts: 12767
From: Forsyth, Montana
Registered: Jun 99


 - posted 10-21-2011 08:49 PM      Profile for Mike Blakesley   Author's Homepage   Email Mike Blakesley   Send New Private Message       Edit/Delete Post 
Wow...that's crazy. I'll bet the "suit" behind that decision thinks that the drives run for 2 hours every time the show gets played.

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Joe Redifer
You need a beating today

Posts: 12859
From: Denver, Colorado
Registered: May 99


 - posted 10-21-2011 09:54 PM      Profile for Joe Redifer   Author's Homepage   Email Joe Redifer   Send New Private Message       Edit/Delete Post 
My experience with hard drives shows that the more they are spun up and down (ie: powered off), the more quickly they will fail. If a drive is left spinning 24/7 (not allowed to spin down) they will last much longer before they fail. Your mileage may vary.

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William F Green
Film Handler

Posts: 84
From: Brighton, East Sussex, UK
Registered: Jun 2005


 - posted 10-26-2011 09:16 AM      Profile for William F Green   Email William F Green   Send New Private Message       Edit/Delete Post 
With regard to the cost-per-print/drive argument:
I had a an informal chat with an independent distributor here in the UK a few months back about this very issue. They often distribute around 50 film prints of their products and sometimes as few as 3 35mm copies are produced.
I appreciate that sounds like a very, very small operation compared to US releases but for the more 'niche' films in the UK it's a reality. And this type of distributor and their material is key for our operation.
Anyway, this particular distributor led me to believe that they would be reluctant to pay a VPF at all on our 1 or 2 day engagements - and I don't blame them. He said that for small print runs that 35mm often worked-out more viable for them as there was no VPF to consider paying and that they needed a certain number of digital 'prints' to be produced before it became cheaper than 35mm - presumably due to mastering costs etc.
It's interesting and not a clear-cut situation as it appears digital does not always equal cheaper even for the distributors.
Then there is the additional third party cost of generating KDM's..

BluRay anybody?

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Bobby Henderson
"Ask me about Trajan."

Posts: 10973
From: Lawton, OK, USA
Registered: Apr 2001


 - posted 10-26-2011 09:39 AM      Profile for Bobby Henderson   Email Bobby Henderson   Send New Private Message       Edit/Delete Post 
Blu-ray isn't a good alternative to DCP files on hard discs.

The data capacity of Blu-ray is very limited compared to that of hard discs. Only 25GB for a single layer BD-R disc and 50GB for a dual layer discs. Chances are certain only single layer discs would be burned. Then there's the issue of bandwidth. BD tops out at 50 million bits per second. Hard discs will probably always be much faster than any optical disc, both in terms of file access times and bandwidth rates (sustained, burst rate, etc.). Hard discs are reusable. BD-R discs are not; they'll be shredded and go into the land fill.

I really like watching movies on Blu-ray disc at home, but the AVC and VC1 encoded video on those discs are (usually) inferior to anything made to DCI standards. The video bit rate is typically much lower than that of a DCP, with all sorts of compression tricks thrown in that violate DCI rules. The color depth isn't as great even though Blu-ray does have, on paper, the capability of showing 10-bit or 12-bit per channel color.

The movie distribution people simply have to get their shit together. If anything, they ought to be pushing for higher standards now that things like USB 3.0 is very common. How about some 4K DCPs with considerably higher bit rates?

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Paul Mayer
Oh get out of it Melvin, before it pulls you under!

Posts: 3836
From: Albuquerque, NM
Registered: Feb 2000


 - posted 10-26-2011 11:14 AM      Profile for Paul Mayer   Author's Homepage   Email Paul Mayer   Send New Private Message       Edit/Delete Post 
And yet blu-ray will indeed become the method of distribution in the near term for catalog and niche titles. Several regional chains I've been doing digital installs for over these last several months have installed blu-ray capability on one or more of their screens at many of their locations. Apparently, the US distributors do not want to be bothered with making DCPs/KDMs available for such titles, at least for now.

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Monte L Fullmer
Film God

Posts: 8367
From: Nampa, Idaho, USA
Registered: Nov 2004


 - posted 10-26-2011 11:21 AM      Profile for Monte L Fullmer   Email Monte L Fullmer   Send New Private Message       Edit/Delete Post 
..and we would need at least 3 BR discs per movie injest due to the reduced storage compared to the 500G to 1TB HD space..

..maybe flash HD's could be in store in the horizon.

-Monte

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Scott Norwood
Film God

Posts: 8146
From: Boston, MA. USA (1774.21 miles northeast of Dallas)
Registered: Jun 99


 - posted 10-26-2011 12:12 PM      Profile for Scott Norwood   Author's Homepage   Email Scott Norwood   Send New Private Message       Edit/Delete Post 
At the moment, flash disks are no more reliable than spinning platters (at least in a server-room environment; they are probably less susceptible to physical damage that might happen in shipment). Also, the number of write cycles is limited, although that is probably not a major issue for something that might be re-written a few dozen times.

Blu-Ray in theatres is a load of crap. It's a consumer format that is designed to look good on a living-room size television set. It is not reliable enough or of high enough quality for movie-size screens. And most of the players suck.

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Justin Hamaker
Film God

Posts: 2253
From: Lakeport, CA USA
Registered: Jan 2004


 - posted 10-26-2011 01:50 PM      Profile for Justin Hamaker   Author's Homepage   Email Justin Hamaker   Send New Private Message       Edit/Delete Post 
I'm just curious to know how many who are knocking Bluray on the theatre screen have actually seen a Bluray on the theatre screen? As I posted in another thread, I recently showed Avatar on one of my screens via Bluray and the picture was absolutely beautiful. There was nothing about the picture which made me think I was watching a "consumer" product rather than something intended for the big screen.

I'm forced to believe most of the naysayers are only going by the idea that Bluray is a consumer product rather than because they have seen it projected on a movie screen.

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Martin McCaffery
Film God

Posts: 2481
From: Montgomery, AL
Registered: Jun 99


 - posted 10-26-2011 02:21 PM      Profile for Martin McCaffery   Author's Homepage   Email Martin McCaffery   Send New Private Message       Edit/Delete Post 
quote: Scott Norwood
Blu-Ray in theatres is a load of crap. It's a consumer format that is designed to look good on a living-room size television set. It is not reliable enough or of high enough quality for movie-size screens. And most of the players suck.

And the distributors don't care, so some are actively pushing it. We're showing one all this week. Actually, we're showing the backup DVD because the BluRay froze. We just have a standard def projector, so the difference between the two is not noticeble, and besides, no one is coming to it anyway.

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