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This topic comprises 4 pages: 1 2 3 4
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Author
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Topic: the future of 4K
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Scott Jentsch
Phenomenal Film Handler
Posts: 1061
From: New Berlin, WI, USA
Registered: Apr 2003
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posted 07-15-2016 07:06 PM
quote: Bobby Henderson
Ultra HD Blu-ray is doing alright, but the fake-4K titles really stained the launch. One thing that is interesting: 3D is pretty much dead on the 4K platform. Not many of the new 4K UHDTV sets support 3D. I don't think the Ultra HD Blu-ray players are doing it either. The higher resolution video and next generation audio formats are taking priority over 3D.
3D and Ultra HD Blu-ray are mutually exclusive. There is currently nothing in the Ultra HD Blu-ray standard to support 3D. My understanding, however, is that it could be done, much in the way that 3D Blu-ray was done after the fact, if the will existed to do so. There's no sign of that, though.
quote: Bobby Henderson
I think the failure of 3D in the consumer marketplace was mostly a self-inflicted wound via price gouging. The discs were just too damned expensive. The pricing gap grew even worse as an existing 2D Blu-ray headed to bargain pricing while the 3D version stubbornly stayed near the $30 level or even more depending on the retailer. 3D works great on my TV set, but I have only a handful of 3D titles thanks both to the high price and the sheer lack of titles I like enough to buy at all.
3D has been taken out back and shot by so many parties, it's actually quite surprising that any discs are created in the format currently.
The studios charged a premium for 3D Blu-ray titles, sometimes a hefty premium.
The studios created some really substandard 3D, which does nothing to further the format. I just popped in Avatar in 3D and watched several scenes while demoing it to someone, and that movie had it figured out. Then, quite a few movies were produced that were stinkers, either quality-wise or 3D-effects wise, or both.
Disney in particular did not release all of its 3D titles for sale in the U.S. 3D fans had to order from overseas to get their favorite titles, which was expensive and difficult. Not for the mainstream consumer, to be sure.
Retailers are scaling back the amount of floor space they're giving to movies and music, so I would imagine that high-priced 3D titles are going to be relegated to online-only when floor space is at a premium and sales can't support the space it takes up.
The TV manufacturers decided that 3D wasn't selling TVs and started removing the capability in newer models. It started with Vizio and just kept going from there. 4K was much sexier and they saw a wave they could ride for a good long time.
Now, when you go into Best Buy, you see 4K this and 4K that. TV commercials and sale flyers in Sunday's paper all advertise 4K TV's. Costco is selling the Samsung Ultra HD Blu-ray player, which speaks to market awareness and penetration.
From the theatrical perspective, this presents a threat. Is it a big one? Maybe not, but it's yet another thing to compete with. A smart theater owner is going to rise to meet that challenge with a great presentation, whether that's done with a kick-butt 2K system or with a kick-butt 4K system.
But it better be kick-butt.
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Edward Summerhays
Film Handler
Posts: 16
From: Sydney, NSW, Australia
Registered: Sep 2016
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posted 12-30-2016 05:31 PM
I am always hungry to see a 4K film in the cinemas, but it always turns out of the very few 4K titles being released, they are mostly average to awful films. Or, I know a movie is mastered in 4K, but they only release a 2K DCP.
Passengers, Snowden, Allied, Live By Night are a few that come to mind as 4K, but probably aren't/weren't worth my money to see in the cinema.
Rogue One apparently was 4K, but the cinema I went to had the projector out of focus, so it didn't look great. Another example of cinemas not really caring about presentation.
Background: I live in Sydney. IMAX has just closed down for 3 years, so no more 15/70 for me. There is a multiplex about 35mins from my house. It has the biggest multiplex screen in Australia. It's out of the way, but I have been twice this year to watch on the big screen. They have dual 4K projectors.
I went and saw Finding Dory earlier in the year, and the damn thing wasn't in focus. both projectors weren't lined up so you could see doubling. I told them after the movie and they said they'd fix it. Come December, I decided to make the trip out to see Rogue One. I figured a blockbuster scope production in 4K. I have to see it on a big big screen. The same thing! Doubling/Out of focus. It looked like 2K or worse. I complained again, but I know they won't bother fixing. Why spend money building the biggest multiplex screen, paying for dual Christie 4K projectors, if you can't even set it up properly. Another reason to wait for home release.
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