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This topic comprises 4 pages: 1 2 3 4
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Topic: Pepsi Policy Trailers
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Evans A Criswell
Phenomenal Film Handler
Posts: 1579
From: Huntsville, AL, USA
Registered: Mar 2000
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posted 06-06-2001 10:34 AM
Most of my friends mentioned hating the Pepsi Girl trailer, but these same friends, in the theatre, turn to me when the "train" trailer comes on and say, "Hey! They went back to the old one" and then say, "They polished it up!" I've gotten similar responses from several friends while in Regal theatres on this and nobody has said a single negative thing about the "train" trailer. I think Regal was very wise to give it a slightly more polished look and use it again. The important thing is to not try to have a trailer that people will like, but rather have one that few people will hate, especailly after repeated viewings.I like the train trailer because I can use it, as a reviewer, to check framing of flat films and determine if excessive cropping is taking place for either format. It serves a useful purpose for me.
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Evans A Criswell
Huntsville-Decatur Movie Theatre Info Site
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Evans A Criswell
Phenomenal Film Handler
Posts: 1579
From: Huntsville, AL, USA
Registered: Mar 2000
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posted 08-14-2001 11:03 AM
OK. I admit it. I love the Britney Spears Pepsi commercial that Regal has been playing before their previews. During the past few weeks, I've heard and seen it so many times that it was stuck in my head for days last week. It is a good one to check framing (the blue and red bands above and below the picture should be the same thickness) for flat films. I suspect that some prints of this commercial ahve been printed slightly out of frame, though, since I've seen it a bit out of frame with other previews centered fine, and have also seen the commercial correctly framed with other things a bit out of frame. I'm finding framing variations among trailers and commercials to be increasing in occurrence lately.The commercial has been getting laughs from the audience, especially the scene with the guy starting at the screen with the stuff on fire on the grill and the one at the end where the dog barks and the guy says, "Easy, boy". At least it hasn't gotten old like "Pepsi Girl with the man voice" did after the second viewing. Everyone on this forum probably thinks my IQ has dropped about 10 points because of this post, but hearing this commercial so much made me bring in my two Britney Spears CDs and I MP3'd them so I could listen to them in the office. Has anyone at Regal theatres had any problems with people getting up and dancing during this commercial? Combined with people putting their arms up to catch some air during the roller coaster policy trailer, and leaning over when the roller coaster goes around curves, I think Regal theatres are currently the hippest place to go.  Or, maybe it's just a Grissom High School thing (Regal Hollywood 18).
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Evans A Criswell
Huntsville-Decatur Movie Theatre Information Site
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