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Author
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Topic: Regal swallows up UA and Edwards? WTF?
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Mike Williams
Master Film Handler
Posts: 255
From: Knoxville, TN
Registered: Feb 2002
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posted 08-19-2002 02:41 PM
From what I can tell, the aspect ratio is the same as TV in the auditoriums. I know that it is all driven by a server installed on every individual screen. They also put plasma screens in the lobby that run off of a server. It is all handled by Regal CineMedia in Colorado (formerly the UA office).The preshow that is shown in the theaters is a combination of MPEG videos of commercials/music videos and powerpoint style slides. From what I have seen, the lobby show only has had the videos and commercials. (AND Trailers) They are widescreen.
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Frank Angel
Film God
Posts: 5305
From: Brooklyn NY USA
Registered: Dec 1999
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posted 08-31-2002 11:57 AM
Yah, I agree, "stadium" has come to be understood by the genral public as meaning seating were you have no obstruction in front of you....it use to be the Louge in the days of movie palaces -- and you paid a premium for sitting there. I just think that at the time they first started designing this type of theatre, someone would have come up with something better in terms of advertising punch. Again, it just shows this long-term indifference exhibition has had in hyping their own product, which, many are still shocked to hear, is NOT the picture on the screen -- THAT'S the studio's product. The exhibitor's product is the environment in which that movie is shown. You hardly ever hear a theatre bragging about its projection or sound qualty, or its presentation in general, or patron comfort or what is unique about their operation that makes them more attractive than their competitors. Especially now with mass marketing of movies, all opening everywhere at the same time, even in theatres on the same street, you would think theatre management would be fighting tooth and nail to pamper patrons and try to lure them to see a film in THERE theatre as opposed to the competition's across the street. In every other business this is a given....two bars in the same neighborhood, both doing ok business, bar #1 decides to lower prices and add dancing girls -- half the patrons from bar #2 is now in bar #1. Simple. Why can't theatre owners see this? I mean, it's not like they are not spending money on improving their plants -- some new multiplexs that have been built recently are quite comfrotable, pleasant environments. But you are not told about that in any ads or even in the theatre proper. Makes no sense. Frank
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Thomas Procyk
Phenomenal Film Handler
Posts: 1842
From: Royal Palm Beach, FL, USA
Registered: Feb 2002
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posted 09-02-2002 01:52 PM
I noticed today that yet another UA theater has changed hands around my town in South Florida. Is UA (or rather UA theaters under Regal Ent.) pulling out of Florida like GCC did?We used to have:
UA Wellington Marketplace 8. (Closed 2000, reopened as an independent)
UA Riverbridge 8. (Closed, stripped, sold to BMC and reopened in 2002)
UA Promenade Plaza. (Changed hands to BMC recently.)
UA Okee Square. (Changed hands to BMC most recently.) BMC also bought the old GCC 6 in Palm Beach Gardens a couple years ago. They're doing well despite being a few miles from a Regal 18 and a Crown 16/IMAX. The only UA-branded theater remaining in the area is the UA Boynton Beach 9, but it looks like it's on its last legs. (they're playing stuff like Ya-Ya Sisterhood, Full Frontal, and Tadpole) No doubt Regal is trying to kill this one off because there's a Regal-branded theater literally walking distance away. It won't be missed if it does in fact close. 2:1 screens, no masking curtains, wide center aisles, and horrible (mono?) sound. =TMP=
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What is this world coming to? Maybe I should think twice about applying to any of Regal's Borg ships. I would go nuts there.
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