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Topic: Century 21-22-23 (San Jose, CA) lease ending in 2012???
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Michael Coate
Phenomenal Film Handler

Posts: 1904
From: Los Angeles, California
Registered: Feb 2001
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posted 03-15-2014 10:01 PM
quote: Sam D. Chavez Syufy tended to lock up the biggest "Tentpole" films although no one was using that term back then. Some of these were run more or less like road show houses. The film "Hello Dolly" ended that model as moviegoers stayed away in droves. This directly led to cutting these domes into halves and a couple of time into thirds as the game had changed.
Was "Hello, Dolly!" really the reason for the plexing of the Domes? In checking my roadshow data, the San Jose engagement, at the Century 24, ran 28 weeks, one of the longest runs in the history of the Century Domes. I'd think a run of that length would cause a rethink of the film's reputation as a flop. Unless, of course, a 28-week engagement was the "minimum run" agreement and it played the whole time to an empty house.
Another alleged flop released around the same time as "Hello, Dolly!" and often attributed as the cause of the demise of the roadshow was "Paint Your Wagon." The San Jose run, at the Century 23, ran 56 weeks, the longest run in the country.
The Century Domes also had the longest roadshow runs in the United States of "2001: A Space Odyssey" (Century 21, 87 weeks) and "Patton" (Century 22, 59 weeks), with both playing around the same approximate timeframe as the two titles mentioned in the previous paragraph. I can see a lengthy run tying up a screen and being a motivator in an exhibitor wanting more screens (whether via addition or division), but as long as a lengthy run brought in substantial or steady box-office revenue, then I don't see the problem. I guess my point is I tend to think the roadshow exhibition model has been unfairly blamed for the changes that took place in the film industry during the late 1960s and early 1970s.
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