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This topic comprises 7 pages: 1 2 3 4 5 6 7
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Topic: Century 21-22-23 (San Jose, CA) lease ending in 2012???
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Edward Havens
Jedi Master Film Handler

Posts: 614
From: Los Angeles, CA
Registered: Mar 2008
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posted 03-18-2014 03:44 PM
Sam, the $26m figure is the rentals paid to Fox, not the gross. And just as the production budget might not include additional costs like P&A, the rentals paid to Fox by exhibitors do not include additional revenue like television sales.
To me, a Flop is something like Heaven's Gate (less than $2m rentals on a $44m budget), Ross Hunter's musical remake of Lost Horizon ($3.8m rentals on a $12m budget) or The Fall of the Roman Empire ($3m rentals on a $20m budget). Movies that, at the end of their primary theatrical release, had absolutely no hope of ever making its budget back, regardless of any additional revenue stream that existed at the time or any future revenue stream that couldn't even be thought of at the time. But a movie like Hello, Dolly? That gets filed under Disappointment. Something that was expected to do better, but didn't really do all that bad.
As for Cleopatra, there was always a chance for it to make its bloated budget back, if it had turned out to be the next Gone With the Wind. Something that was a universal hit and played for years and years and years. (I remember reading in a James Agee book published around 1950 that GWTW had earned over $50m in rentals in the first ten years of its release, and was still regularly being booked by cinemas to that day.) But that is the gift of looking back at something with 50+ years of hindsight. We get to see with perfect clarity things Spyros Skouras and the heads of Fox could not have seen when they sold off that part of the Fox backlot to finance the film. Again, with perfect clarity, I see it differently. I see how wonderful it is that people are willing to bet the entire farm as it were (or most of the backlot, in this case) to knock one out of the park. The movie business would be boring if everyone played it safe and only made movies that were absolutely guaranteed to be successes. We need risktakers taking risks, and wonderfully failing from time to time, to keep things interesting.
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Michael Coate
Phenomenal Film Handler

Posts: 1904
From: Los Angeles, California
Registered: Feb 2001
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posted 03-29-2014 10:14 PM
I should clarify that "Raiders," played over a year if you count movement within the complex. I think "E.T. The Extra-Terrestrial," "Beverly Hills Cop," and "Back to the Future," all released after "Raiders," might've pushed a year, too. I'll add those to my "Need to Research" list. The only other post-roadshow-era title I know for sure that ran a year-plus at the Century Dome complex was the original "Star Wars."
Anyway, if I did the math right, "Raiders" ran a total of 81 weeks, which breaks down to 25 weeks at the Century 21 followed by a 56-week move-over to the Century 25. Also, during its first few weeks of release it played concurrently at Century 21 & 23. A pretty amazing run, if you ask me.
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This topic comprises 7 pages: 1 2 3 4 5 6 7
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