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This topic comprises 5 pages: 1 2 3 4 5
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Author
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Topic: 3-D Dying a quick death at the box office this summer
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Mike Blakesley
Film God

Posts: 12767
From: Forsyth, Montana
Registered: Jun 99
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posted 05-30-2011 09:42 PM
That article rides on the opinion of that Richard Greenfield idiot. Would somebody go and unplug his blog or something?
I guess everybody is trying to blame the decline in 3D business on one thing: ("People are tired of the high 3D prices and/or the glasses") I think that is true to a point, but I think it's more like a combination of things.
First, people will pay the price gladly if the movie is any good. When's the last 3-D movie people were raving about?
(Answer: Avatar.)
There's part of the trouble right there: No movies worth raving about. Case in point: The new Pirates movie, at least according to the critics, ISN'T VERY GOOD. People don't want to spend hard-earned money on movies that AREN'T GOOD, you Hollywood nit-wits!
There's also the economy. Movies traditionally do well in down times, but this particular time has been SO down for SO long that it's got to impact even the lower-priced forms of entertainment. Even here in Montana, where vacationing is cheap, people are opting to stay closer to home.
About animation -- the reason it's doing less business is as follows. Listen up, studio executives:
You are killing that market by shrinking the DVD window. Parents aren't stupid: They know the movie's coming on DVD in 3 months, or PVOD in 2 months, and the kids don't give a shit when they see it (they can always watch "Finding Nemo" again for the 2000th time) so they'll save a bundle by letting their kids watch it at home. And if they DO go out to the movie, they know from past experience that the kids won't keep their 3-D glasses on anyway so why should they opt for 3D? Besides, "Rango" proved that 3D is not necessary for an animation hit.
I agree with the sentiments that 3-D ought to be a rare event. Maybe one movie per studio per year, if that. And there should be an industry law against "conversions." I have yet to hear rave reviews on the 3-D in one of those things.
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