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» Film-Tech Forum ARCHIVE   » Operations   » Ground Level   » 3-D Dying a quick death at the box office this summer (Page 3)

 
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Author Topic: 3-D Dying a quick death at the box office this summer
Mike Blakesley
Film God

Posts: 12767
From: Forsyth, Montana
Registered: Jun 99


 - posted 05-31-2011 10:47 AM      Profile for Mike Blakesley   Author's Homepage   Email Mike Blakesley   Send New Private Message       Edit/Delete Post 
We had lousy weather here -- 80% of the basements in town have water in them due to high groundwater. Most campgrounds in the area are closed due to flooding. All this might have helped our business this weekend -- nobody could (or wanted to) go anywhere, so they took an "escape" to the movies. We had a terrific weekend...Pirates is not quite doing Toy Story 3-sized business but it's our best 3-D grosser since that one.

All this seems to run counter to what I said in my last post on the previous page, but it does show that people still love to go out to the movies even if the movies aren't the greatest. Imagine how great things would be if the movies were really good!

I think Cars 2 is going to have a huge opening week, I just hope that the movie is good!

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Mike Frese
Master Film Handler

Posts: 465
From: Holts Summit, MO
Registered: Jun 2007


 - posted 05-31-2011 12:08 PM      Profile for Mike Frese   Author's Homepage   Email Mike Frese   Send New Private Message       Edit/Delete Post 
quote:
Imagine how great things would be if the movies were really good!
Mike, The critics did not care for the last 2 Pirates movies much either. For us in the Midwest, the critics really do not determine much about a movies performance. The customers who do care about what the critics say are older people who actually still read the newspaper. Those folks do not go to the movies but we do see them at our video stores with the newspaper articles clipped out.

I have usually found IMDB to be a good predictor. Currently the rating is similar to the 2nd and 3rd Pirates movies. My customers have generally enjoyed the movie. Surprisingly no one has been missing Keira Knightly or Orlando Bloom.

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Bobby Henderson
"Ask me about Trajan."

Posts: 10973
From: Lawton, OK, USA
Registered: Apr 2001


 - posted 05-31-2011 12:53 PM      Profile for Bobby Henderson   Email Bobby Henderson   Send New Private Message       Edit/Delete Post 
Although few want to give them any credit for it, critic opinions can have an impact on a movie's earnings. The impact may not be immediately clear during opening weekend, but watch for that second weekend drop in attendance as word of mouth travels.

If critical opinion was not important at all we wouldn't see quotes from guys like Roger Ebert or Peter Travers in the ads.

Audiences aren't as far removed in terms of taste in movies versus that of critics as many would like to think, including those audience members. Putting it another way, sometimes the critics are right and audience members will have to agree a certain movie is indeed a stinking piece of shit. Some audience members might not want to agree out of embarrassment they paid good money to see a bad movie. When I hear someone go, "oh, that movie was alright," the subtext often means the movie was really garbage.

I'm usually very suspicious of a movie that is released without any pre-release screenings for critics. It's often a sign audience test screenings did not go so well.

The Hangover 2 may have done well opening weekend. However, I have not heard good word of mouth on this thing. Some of my local friends feel ripped off, saying it is virtually a carbon copy of the first movie and not very funny at all. I think the movie is going to disappear from theaters rather quickly. It will do another very fast surge in business when it hits the video rental and pay per view market. Before long it will be in the bargain bin.

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Mike Frese
Master Film Handler

Posts: 465
From: Holts Summit, MO
Registered: Jun 2007


 - posted 05-31-2011 10:10 PM      Profile for Mike Frese   Author's Homepage   Email Mike Frese   Send New Private Message       Edit/Delete Post 
quote: Bobby Henderson
Although few want to give them any credit for it, critic opinions can have an impact on a movie's earnings. The impact may not be immediately clear during opening weekend, but watch for that second weekend drop in attendance as word of mouth travels.

If critical opinion was not important at all we wouldn't see quotes from guys like Roger Ebert or Peter Travers in the ads.

I agree that critics can effect earnings but it is a few limited circumstances. Mostly with independent/arthouse movies and when the overall consensus (maybe like 90%) agree on a movie. The more mainstream the movie, the less the influence. I have owned video stores for over 20 years and have logged many hours in them talking to many people. At least in the Midwest, the critics have very little impact except when mentioned above.

Currently my video customers are liking No Strings Attached quite a bit. Our top renters the past 3 mos: Little Fockers, The Tourist, & The Dilemma (all 21% or less rottentomatoes).

The studios will use whatever they can to promote a movie which is why you see a critic's quotes, or "from the director of...".

Hangover 2 will have a big drop because it grossed so well the the opening weekend. It's opening weekend was almost double that of the first one.

As fas as is it any good. Hangover 2 has a IMDB score of 7.1 while the first one has a 7.9. Rarely is the second of anything better than the first so that was to be expected. My customers are liking it and tonight's ticket sales were still very good. Seeing many people multiple times already.

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Bobby Henderson
"Ask me about Trajan."

Posts: 10973
From: Lawton, OK, USA
Registered: Apr 2001


 - posted 05-31-2011 11:34 PM      Profile for Bobby Henderson   Email Bobby Henderson   Send New Private Message       Edit/Delete Post 
quote: Mike Frese
I agree that critics can effect earnings but it is a few limited circumstances. Mostly with independent/arthouse movies and when the overall consensus (maybe like 90%) agree on a movie.
The situation isn't that simple. If critics had no impact on mainstream movie releases film critics wouldn't have columns in major newspapers or magazines or even TV shows like Gene Siskel and Roger Ebert had. Most of their reviewing activity revolves around mainstream movies. Their readership levels would be minimal if they didn't cover the big releases. They do try to inform readers (or viewers) about certain independent releases that don't have huge advertising campaigns.

Additionally, web sites like Rotten Tomatoes and Metacritic wouldn't exist (or at least wouldn't be nearly as big or get as much advertising mostly from mainstream movies) if they only drew the interest from fans of independent movies. I refuse to call them "films" anymore since so many are shot with digital video cameras.

quote: Mike Frese
Currently my video customers are liking No Strings Attached quite a bit. Our top renters the past 3 mos: Little Fockers, The Tourist, & The Dilemma (all 21% or less rottentomatoes).
In national DVD sales figures, Little Fockers is the only one of those currently in the top 10 (it's ranked #3). The Dilemma is in 14th place and The Tourist isn't even in the top 50 for DVD rentals. The latest Harry Potter installment is #1 followed by the most recent Narnia sequel. Black Swan and The King's Speech are #5 and #8 respectively.

DVD sales figures are off 9% from last year and the rental figures are down by 36%. What's interesting is looking at Rotten Tomatoes' list of top DVD rental titles and their "tomato meter" readings in that list. Only 22 of the current top 50 rate "fresh" (60% or better postive reviews). More than half of those movies with positive consensus are lower budget "indie" releases. There's lots and lots of bad choices and very few good ones in terms of mainstream movie releases. Tangled and Harry Potter & The Deathly Hallows Part I are the only mainstream releases in the current DVD rentals top 10 that have both scored very well with critics and audiences.

I'm sure the economy has something to do with the current downturn in the theater and video rental business. But the prevalence of critically panned movies currently in the DVD rental cycle certainly has to have some effect on the downturn as well.

quote: Mike Frese
As fas as is it any good. Hangover 2 has a IMDB score of 7.1 while the first one has a 7.9. Rarely is the second of anything better than the first so that was to be expected. My customers are liking it and tonight's ticket sales were still very good. Seeing many people multiple times already.
You might be lucky. No one I know who has seen the movie wants to see it again. The first Hangover scored because it was arguably a unique movie and its shock value was passing along via word of mouth. I personally didn't think the first one was all that bad a movie. But I really hated the rental experience of a bare bones Blu-ray with zero chapter stops, forced trailers, no extras, etc. I vowed never to rent a Warner Home Video Blu-ray ever again -at least not while they're doing this shit. Every Warner Bros. release eventually winds up on HBO anyway. HBO will probably be where I see The Hangover 2. That is if I still have HBO or even pay TV for that matter.

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Mike Blakesley
Film God

Posts: 12767
From: Forsyth, Montana
Registered: Jun 99


 - posted 06-01-2011 11:14 AM      Profile for Mike Blakesley   Author's Homepage   Email Mike Blakesley   Send New Private Message       Edit/Delete Post 
FWIW we're getting way more requests for Bridesmaids than we are for Hangover 2.

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Monte L Fullmer
Film God

Posts: 8367
From: Nampa, Idaho, USA
Registered: Nov 2004


 - posted 06-01-2011 12:14 PM      Profile for Monte L Fullmer   Email Monte L Fullmer   Send New Private Message       Edit/Delete Post 
Forsyth prob has more of the adult populous than teen populous in that community.

Also, teen's prob loves to be adventous and prob head to Billings for their weekend experience...

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Mike Frese
Master Film Handler

Posts: 465
From: Holts Summit, MO
Registered: Jun 2007


 - posted 06-01-2011 01:49 PM      Profile for Mike Frese   Author's Homepage   Email Mike Frese   Send New Private Message       Edit/Delete Post 
Bobby,

Top DVD rental charts are flawed a bit right now. Why? Thousands of video stores no longer exist over the past year due to Blockbuster and Movie Gallery store closings. What is left is mostly Redbox and Netflix. Those two are delayed new releases from many studios (Warner, Fox, Universal, and some Sony) for 28 days. Which why the weekending 5/22 Gulliver's Travels was #5 while it was #58 the week before.

http://www.imdb.com/boxoffice/rentals?date=2011-05-22®ion=us

The weekending 5/1 Black Swan was number #1 when it was #44 the week before. It was #7 in my stores that week.

The weekending 5/8, Little Fockers with a 9% RT score was #2 (previous week #37) behind Green Hornet 45% RT. Green Hornet was #1 probably because it was 28 days newer across all dvd rental channels.

When the last Harry Potter was released it was #20 that week. Why? Not available at Netflix or Redbox. For me it was #1 despite only being available for a half of week (it had a Friday release, this dvd rental chart runs from Mon to Sun).

The top rental charts are more determined by when a movie was released than if it is any good. Just like box office grosses. Rarely does a movie hold the top spot 2 weeks in a row.

Movie critics have existed for decades and have been a part of newspapers for a long time. The same newspapers employ editorial columnists as well. I doubt either of those groups have that much sway over people but still exist just because they have pretty much always existed.

As far as Ebert At the Movies show; I guess it is on PBS?? Hmmmm.....seems to be not that relevant anymore if it can't replace one of the many infomercials that are on TV right now.

From my point of view, talking to thousands of people over 20 years; the critics have little influence over what they watch.

So Bobby, not one of your theater customers have liked The Hangover, Part 2?? Out of hundreds if not thousands of customers?

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Mike Blakesley
Film God

Posts: 12767
From: Forsyth, Montana
Registered: Jun 99


 - posted 06-01-2011 02:33 PM      Profile for Mike Blakesley   Author's Homepage   Email Mike Blakesley   Send New Private Message       Edit/Delete Post 
Mike - Bobby doesn't work at a theatre.

Critics are important for some movies. For a movie like Hangover 2, they don't make a bit of difference.

A movie like The King's Speech will definitely benefit from critical acclaim, but a movie like Pirates 4 is not hurt too much from the bad reviews. Average "mainstream" movies -- especially sequels -- are pretty much critic-proof.

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Monte L Fullmer
Film God

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From: Nampa, Idaho, USA
Registered: Nov 2004


 - posted 06-01-2011 05:02 PM      Profile for Monte L Fullmer   Email Monte L Fullmer   Send New Private Message       Edit/Delete Post 
...along with that, they've already sold themselves. Thus, why do they need additional advertising and what have you?

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Jo Mostert
Film Handler

Posts: 8
From: Leut Maasmechelen Belgium
Registered: Apr 2011


 - posted 06-01-2011 07:47 PM      Profile for Jo Mostert   Email Jo Mostert   Send New Private Message       Edit/Delete Post 
Today was one of the hottest days this year. Our number of clients for Pirates already felt down like a duck that is hit by an airplane. Hangover 2 had a good first week, but didn't 'woow' me. So I thought I knew what to expect for today.

[Frown] I was wrong. Three times as much people compared to what I expected. [Big Grin] I'm still trying to breath some air and sweating my ass off... [Smile]

3D didn't do it for Pirates. First week: 60% for the 2D-version. 40% for the 3D-version. 3rd week 70% 2D and 30% 3D. Kung Fu Panda we even won't release in 3D, and Cars2? No idea yet... HP 7.2 will be 3D ad 2D at the same time.

I don't really believe in 3D anymore...

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Mike Blakesley
Film God

Posts: 12767
From: Forsyth, Montana
Registered: Jun 99


 - posted 06-01-2011 11:27 PM      Profile for Mike Blakesley   Author's Homepage   Email Mike Blakesley   Send New Private Message       Edit/Delete Post 
What is wrong with everyone, with all this griping about the 40% thing?

Everyone should be celebrating that 40% figure. It means 40% of people are willing to pay for the "premium" experience. You probably wouldn't find that high a percentage in other businesses that offer a "premium" version of the same thing.

It's the same reason why luxury cars aren't the most popular cars...they are more expensive and nicer, but they do the same thing: They get you from place to place. You get more for your money, yes -- but not everyone NEEDS or WANTS the luxury.

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Joe Redifer
You need a beating today

Posts: 12859
From: Denver, Colorado
Registered: May 99


 - posted 06-02-2011 01:37 AM      Profile for Joe Redifer   Author's Homepage   Email Joe Redifer   Send New Private Message       Edit/Delete Post 
3D as a luxury? Your post made me LOL.

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John Hegel
Expert Film Handler

Posts: 166
From: Lake Mills, Iowa
Registered: Sep 2000


 - posted 06-02-2011 03:51 AM      Profile for John Hegel   Author's Homepage   Email John Hegel   Send New Private Message       Edit/Delete Post 
I'm with Joe on this one. 3d is not a step up for me. All of the 3D houses around here have not been a good experience. I would much rather have a bright 2D experience than a dim 3D one.

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Jo Mostert
Film Handler

Posts: 8
From: Leut Maasmechelen Belgium
Registered: Apr 2011


 - posted 06-02-2011 07:05 AM      Profile for Jo Mostert   Email Jo Mostert   Send New Private Message       Edit/Delete Post 
In my opinion, 3D can only work on the big screens in a big theatre. Bigger movies, a bright expercience, blockbusters PLUS an extra dimension. We don't see that happening. Maybe three or four times a year we see a good big movie, that suits 3D. The rest - despite the 40% - is less. They could better spend their budget on better scenario's, better photography, details, cutting and pasting, instead of a 3D-sword reaching to the spectators. Pirates wasn't even that bad in 3D (despite it's getting too dark), but other titles... What about Priest, Pirana's, Titans, Resident Evil, Tron, ... 3D tends to be a gimmick, only done for the extra 2 euro a ticket. That's why I don't believe in it. We can't have a title like avatar every year. Maybe Step Up 3 was a hit, but I just don't see the added value in Pirates, and I don't expect it in Harry Potter or Titanic. That's my only point [Wink]

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