posted 06-02-2011 12:23 PM                       

quote: Joe Redifer

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3D as a luxury? Your post made me LOL.

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posted 06-02-2011 02:18 PM                       

quote: Michael M.

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The problem is that they over saturated the 3-D market with too many sub-par films and films that had no business being in 3-D (Clash of the Titans anyone?).

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posted 06-04-2011 09:55 AM                       

quote:

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RYAN NAKASHIMA
RANCHO PALOS VERDES, Calif.— The Associated Press
Published Thursday, Jun. 02, 2011 2:22PM EDT
Last updated Thursday, Jun. 02, 2011 2:24PM EDT

Disney CEO Bob Iger defended the company’s production of 3-D films Thursday after 3-D ticket sales for several recent movies lagged their predecessors.

It’s “way too early to write 3-D’s epitaph,” Iger said at the D: All Things Digital conference. “I think a lot of conclusions are being reached about a business that’s still relatively new.”

Industry experts point out that The Walt Disney Co.’s fourth “Pirates of the Caribbean” movie and the second installment of “Kung Fu Panda,” from DreamWorks Animation SKG Inc., generated around 40 per cent of their revenue from 3-D screenings, compared with about 60 per cent from earlier films such as “Shrek Forever After” and “How to Train Your Dragon.”

Some analysts trimmed estimates on DreamWorks and 3-D technology company RealD Inc. as a result. Shares of RealD are down about 14 per cent since the weekend, DreamWorks shares are down 7 per cent and Disney shares are off about 3 per cent.

Higher ticket prices and a sense among consumers that 3-D is a gimmick are hurting attendance domestically, an effect that may carry over overseas, where 3-D is still booming.

“We suspect 3-D demand will slow over the coming year overseas as the `novelty’ begins to wear off,’ BTIG analyst Richard Greenfield wrote in a research note Tuesday.

Iger said that 3-D technology must be used in the right way or studios risk annoying moviegoers who are asked to pay a few dollars more for tickets.

“(If) people go to a film on the first weekend and pay the premium that they pay for 3-D and come out either not liking film or thinking it wasn’t worth it in 3-D – you can’t hide that any more. Everybody knows it,” he said. “So I think it has to be used carefully. When it’s used it has to be used on the right film and in the right way technologically and creatively. You can’t just `If you build it they will come.’ You can’t do that.”

Hollywood has been hurt by a slow start this year with revenues from U.S. and Canadian theatres down 8 per cent at $4.02-billion through the Memorial Day long weekend, according to Hollywood.com.

Last weekend, Warner Bros. “The Hangover: Part II” in 2-D debuted at No. 1, hauling in $105.8-million over the long weekend, compared to “Kung Fu Panda 2” in 3-D opening with $62.2-million.

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posted 06-07-2011 02:57 PM                       

quote: Aaron M

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Once 90% of the market has digitized, the studios will drop 3D like a hot potato.

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posted 06-07-2011 03:06 PM                    

quote: Aaron Mehocic

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3D is really the only thing they have to offer exhibitors who might still be on the fence about jumping into the digital world.

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posted 06-08-2011 11:56 AM                       

quote: Aaron Mehocic

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Once 90% of the market has digitized, the studios will drop 3D like a hot potato.

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