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Author Topic: Meet the Lone Loser in MoviePass Hitting 1 Million Members Frank Cox Film God Posts: 2234 From: Melville Saskatchewan Canada Registered: Apr 2011 posted 01-08-2018 12:24 PM                        I don't deal with inventory in that way. I just sell what I sell, order more stuff when the pile is getting low or the shelf is looking bare, and count the stock once a year on January 1 to make a list to give to the accountant. For admissions I use Admit One roll tickets and just record the start and end numbers each night. To record each night's sales I just count the grand total take for the night, subtract the float, subtract the ticket sales, and what's left is the concession sales. I actually made a spreadsheet that does most of the work for me (and calculates the sales taxes) and allows me to print a box office report at the end of each week to send to the movie company. It's fairly painless.  |  IP: Logged Monte L Fullmer Film God Posts: 8367 From: Nampa, Idaho, USA Registered: Nov 2004 posted 01-08-2018 08:27 PM                     ..the advantage of being your own boss - you can call the shots without anyone watching you.  |  IP: Logged Justin Hamaker Film God Posts: 2253 From: Lakeport, CA USA Registered: Jan 2004 posted 01-08-2018 10:00 PM                        We give out basic #6 brown bags when someone asks for something to share popcorn. We would prefer to do away with it, but so many customers expect it that it would likely hurt sales to stop giving them away. We also sell the carryout boxes for $0.25 if someone wants those for sharing popcorn. Surprisingly we sold 1000 of them in 2017. When I first took over the theatre they were giving out those boxes for sharing popcorn - some customers were taking 4-5 boxes at about 17¢ each - not to mention the larger trash profile. Of course the carry out boxes are still free if someone needs it to carry their snacks.  |  IP: Logged Mike Blakesley Film God Posts: 12767 From: Forsyth, Montana Registered: Jun 99 posted 01-08-2018 10:05 PM                        Interesting, I don't think we ever get requests for extra buckets for sharing. Or at least I've never heard anybody ask for that...I'll have to check with the crew.  |  IP: Logged Justin Hamaker Film God Posts: 2253 From: Lakeport, CA USA Registered: Jan 2004 posted 01-08-2018 11:31 PM                        Mike, I would be curious to hear what you find. It may be that splitting rather than sharing has become the norm here so people do it because they see others doing it. However, I would say about 75% of the large popcorns we sell come with a request for bags to share, especially when it's more than 2 people.  |  IP: Logged Frank Cox Film God Posts: 2234 From: Melville Saskatchewan Canada Registered: Apr 2011 posted 01-09-2018 12:05 AM                        That many? Wowza! It's never been that common here; just common enough that it started to bug me until I instituted the $1 charge. Now that I get their dollar, I'm less bugged. Maybe your large popcorn is too large and that's why it encourages sharing. I have three sizes of popcorn, 32 oz, 46 oz and 85oz containers (that's what it says on the boxes anyway) and I've never offered anything bigger than that.  |  IP: Logged Mike Blakesley Film God Posts: 12767 From: Forsyth, Montana Registered: Jun 99 posted 01-09-2018 02:30 AM                        We have those plus the 132 ounce. The 85 oz is by far our biggest seller, partly because it's in a couple of combos that are very popular.  |  IP: Logged Marcel Birgelen Film God Posts: 3357 From: Maastricht, Limburg, Netherlands Registered: Feb 2012 posted 01-09-2018 02:35 AM                     You can't really stop people from sharing their concessions. I guess it would not even be legally possible to stop it in many cases. Even giving out extra bags, cans, boxes or boats shouldn't really hurt the bottom line too much. The easiest fix to stop rampant abuse would probably be to stop free refills, if you have them. I've never really understood the idea behind it anyway, unless you are planning intermission in every movie, you're literally motivating people to leave during the movie.  |  IP: Logged Scott Norwood Film God Posts: 8146 From: Boston, MA. USA (1774.21 miles northeast of Dallas) Registered: Jun 99 posted 01-09-2018 05:41 AM                        I think that the idea behind "free refills" is that they are normally only offered on the largest size. Most people won't finish that size popcorn/drink, anyway, and most of those who do probably won't want to leave the movie for a refill. It's a way to make the large sizes more appealing without actually costing the theatre very much, since so few people actually take advantage of the offer. Justin--are your "free" bags just like paper lunch bags? Aren't those noisy? (Or is this at a drive-in?)  |  IP: Logged Scott Jentsch Phenomenal Film Handler Posts: 1061 From: New Berlin, WI, USA Registered: Apr 2003 posted 01-09-2018 08:40 AM                        When they use MoviePass for tickets, they would then have to pay for concessions with another form of payment, right? I would think that would be a disincentive to purchase anything extra, because of the extra step (mental and/or physical) involved to do so. Maybe you could have a MoviePass Combo or something that would encourage MoviePass customers to buy a concession package that is themed toward the promotion they're already taking advantage of. It might not be any different than any other combo, but the marketing may pay off. Perhaps coming up with a promotion where concessions would be offered at a discount would appeal to customers. Our local gas station has a car wash, and you can get a $1 discount on car washes with a fill-up. Additionally, they have car wash cards, where you can pre-purchase a certain number of a certain type of car wash, at a small discount over the retail price (it works out to be about the same as the $1 discount). However, every once in a while, they offer a card that has 10 of the most expensive car washes at a substantial discount. I think that one that I bought was $55 for 10 car washes that they normally charge $10 or $11 each for. The $5.50 price got the price to $2 less than the car wash I normally get, so even though I'm getting more than I would normally pay for, I'm actually paying less. I don't know if they do this promotion as a loss leader, but I doubt it. My guess is that they're still making a bit of money, and if I'm driving there for a car wash, I might as well get gas... Do POS systems that have gift card capabilities have the ability to do something like this? Can you offer a normally high-priced combo as a standalone item on the card, so you can sell a card that has, say, 10 of them on it? That would give you the ability to offer a promotion from time to time, and it would also be a way for people to not have to pay each time they visit, which may appeal to some, especially those that are taking advantage of a monthly pre-paid subscription program like MoviePass.  |  IP: Logged Dave Bird Jedi Master Film Handler Posts: 777 From: Perth, Ontario, Canada Registered: Jun 2000 posted 01-09-2018 10:09 AM                        No refills for us, I think at the drive-in we tend to get a lot of families and larger groups and I figured we'd lose a fair amount of sales that way. We give out bags, cups or trays if requested though, as we don't use them for inventory. Spent many years in the grocery business doing inventories, so now we're just a buy it, sell it and make it cheap enough on the final night of the year so it's all gone type of set-up. (We're pretty good at it by now though, we're usually so close to sold-out by the final night or two that we need to hit the local cash-and-carry or grocery stores to offer a proper selection final night.)  |  IP: Logged Mike Blakesley Film God Posts: 12767 From: Forsyth, Montana Registered: Jun 99 posted 01-09-2018 12:55 PM                        OK so here's a question...how does a theater sign up to accept moviepass? I have found out that every theater around us accepts it, so we probably should too...but I've been all over their website and don't see anywhere for a theater to sign up for it. ??  |  IP: Logged Martin McCaffery Film God Posts: 2481 From: Montgomery, AL Registered: Jun 99 posted 01-09-2018 02:09 PM                        I don't know about signing up, I never have. The people just come by and present their MoviePass credit card and it gets treated like any other credit card. So those not taking credit cards are out of the game.  |  IP: Logged Mike Blakesley Film God Posts: 12767 From: Forsyth, Montana Registered: Jun 99 posted 01-09-2018 02:16 PM                        I guess the question is really, how do we get listed on their website? Doesn't the MP app have to interface with the theater some way to get ticket price, seat availability, etc?  |  IP: Logged Frank Cox Film God Posts: 2234 From: Melville Saskatchewan Canada Registered: Apr 2011 posted 01-09-2018 02:28 PM                        CONTACT US quote: For support and general inquiries - Create a support ticket For investors - investors@moviepass.com For business development - bizdev@moviepass.com For business information - info@moviepass.com For exhibitor information - exhibitors@moviepass.com For marketing information - marketing@moviepass.com For corporate sales information - corporatesales@moviepass.com For jobs - jobs@moviepass.com Looks like exhibitors@moviepass.com is the one that you want.  |  IP: Logged

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