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Bobby Henderson
"Ask me about Trajan."

Posts: 10973
From: Lawton, OK, USA
Registered: Apr 2001
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posted 04-12-2004 05:49 PM
Font murder happens all the time. You don't have to look far at all to find it. It's in newspaper ads, phone book ads, signs, business cards, brouchures, etc. Here's a graphic of two types of Font Murder I posted in a recent thread:

Font murder even shows up on TV or in the movies. Colin Quinn's show, "Tough Crowd" on Comedy Central squeeze murders various sans-serif typefaces (usually a heavier weight of ITC Avant Garde).
This kind of thing is largely the fault of computers. Vector drawing programs, page layout programs and even Photoshop allow users to distort type. You can apply slanting effects to mimic an italic weight of a font, even though the result often just doesn't look right. You can stretch it or do whatever other distortion you want. But just because the tool is there doesn't mean people need to be using it, at least for the purpose of murdering fonts. Those deformation tools are there for more subtle approaches.
The old analog ways didn't allow that to happen. If you needed an extended weight of Eurostile, you couldn't just stretch it in the Photostat camera. You had to go buy sheets of Microgramma in that rub off Letraset stuff, or spend some money buying the font for a Compugraphic machine if the higher-ups would allow it. People are so freaking spoiled these days.
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Bobby Henderson
"Ask me about Trajan."

Posts: 10973
From: Lawton, OK, USA
Registered: Apr 2001
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posted 04-13-2004 03:13 PM
It is rare to see Times or Times New Roman used in any kind of an interesting way. Dodge made good use of it in their ads. The movie title logo for "The Matrix" is just Times New Roman chopped up and deformed.
Dutch 809 is Bitstream's pretty decent imitation of Berthold's Concorde. Not to be confused with the condensed Concorde Nova. Dutch 809 and ITC Weidemann is included in CorelDRAW, along with nearly 1000 other fonts, primarily from Bitstream and ITC. I laugh at graphics people who turn up their noses at Corel, not realizing the program is a steal just for the font collection.
Magazine design is truly messy. I saw a recent cover of "Rolling Stone" featuring Outkast. The cover design was just plain messy looking. I know they were trying to grab some retro 1970's funky style. But they just don't get it. Why not find some vintage magazines of that age and branch off what they did? To do it quick, set some type in Gill Sans or ITC Busorama for the readable stuff and blast up some funky headlines in the wavy Stilla or Motter Femina. That'll grab that "glam" look. Or make some letter designs using that for inspiration.
I forgot to add this part.
Some magazines do have some decent design. There's a couple travel magazines that look good. I like some of the stuff in ESPN magazine. There's a lot of strong graphic design in there, and much of it is well organized. On top of that, the magazine is BIG. I remember when Premiere Magazine first hit the news stands back in the late 1980's. The magazine was large and well put together. Now the rag is a shadow of its former self, merely about the same size as an issue of Time magazine rather than the bigger Life. Freaking cheap skates. [ 04-14-2004, 09:54 AM: Message edited by: Bobby Henderson ]
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