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Topic: Theatre chain slogans.

Brad Miller
Administrator

Posts: 17775
From: Plano, TX (36.2 miles NW of Rockwall)
Registered: May 99

posted 01-11-2005 05:30 PM

If I could find it, I would post the sign we had in the office for the longest time depicting just that "UA escape from the movies". I had completely forgotten about that, but I do remember claiming it when I left there.

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Mark Hajducki
Jedi Master Film Handler

Posts: 500
From: Edinburgh, UK
Registered: May 2003

posted 01-11-2005 05:48 PM

quote: Paul Howard
ODEON = "Fanatical About Film"

Unfortunately not for the 1930s cinemas they are closing

Other UK slogans

Warner Village [as was]- "Where cinema comes to life" (I don't know if this was refering to the vermin or not)

Ster Century- "Better on our big screen" (unfortunately their big screens are oversized and top masked which can induce nausia on 1:1.85 films)

I think UCI used "The Great Escape" but I think that just refered to the dificulty in finding the way out the car park.

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Michael Schaffer
"Where is the
Boardwalk Hotel?"

Posts: 4143
From: Boston, MA
Registered: Apr 2002

posted 01-11-2005 06:28 PM

I don't know what the best slogan is, but I definitely know what the worst is: the slogan of one theatre chain I worked for in Germany: "Da muss ich hin", which basically just means "That's where I have to go".
I could never believe how they could come up and actually use such a stupid slogan. Worse, I couldn't help thinking how they probably spent a ton of money for a "creative agency" to come up with that crap and develop an "advertising strategy" while cutting corners everywhere else. And how ecstatic they must have been that they came up with such a "concise and easy to remember slogan".
We even had a policy trailer with a very painful song around these words.
The only good thing about it was that you could easily modify it by substituting just one word to take on a new, more apt meaning along the lines of "I have to survive this".

Just like the Sony claim "Go create". This probably cost several million to come up with and "develop".

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Aaron Mehocic
Jedi Master Film Handler

Posts: 804
From: New Castle, PA, USA
Registered: Jun 99

posted 01-11-2005 06:46 PM

Are you sure the marketing team didn't contact somebody in East Berlin? Sounds a bit "communist" to me . . .

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Michael Schaffer
"Where is the
Boardwalk Hotel?"

Posts: 4143
From: Boston, MA
Registered: Apr 2002

posted 01-11-2005 07:07 PM

Actually part of the management was East German because that company, based in a town near the East/West border, started buying cinemas in the East like crazy right after the opening of the wall, and a lot of the deals they made apparently involved keeping those people. I never thought about that in this context. But I don't know if these are responsible for the slogan. It doesn't really have a military or commanding tone to it though. We actually had a few marketing people from the former East, which I could never figure out, because in the East, there was no such thing as marketing, or just very little...

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Sam Graham
AKA: "The Evil Sam Graham". Wackiness ensues.

Posts: 1431
From: Waukee, IA
Registered: Dec 2004

posted 01-11-2005 07:10 PM

Act III Theatres had the slogan "More Than A Movie" long before they were merged into Regal. They had a radio jingle that went "It's more than a movie...Act Three" that played with their pre-show music.

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Bill Gabel
Film God

Posts: 3873
From: Technicolor / Postworks NY, USA
Registered: Jan 2002

posted 01-11-2005 08:12 PM

A few chains in Los Angeles had slogans for their Flagship or Special houses.

Pacific's Cinerama Dome, Hollywood
Where Movie Going is an Event
ArcLight Theatre, Hollywood
Where Movie Lovers Belong
UA Egyptian Theatre, Hollywood
Where the Stars See the Films
Fox Carthay Circle Theatre, Los Angeles
The Nation's Most Distinguished Theatre
In New York City.
Radio City Music Hall
Showplace of the Nation
Paramount Theatre, Times Square
From the Crossroads of the World

[ 01-13-2005, 01:36 PM: Message edited by: Bill Gabel ]

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Thomas Procyk
Phenomenal Film Handler

Posts: 1842
From: Royal Palm Beach, FL, USA
Registered: Feb 2002

posted 01-11-2005 09:30 PM

Here's some I made up:

MovieChain Theaters: We don't jerk around with entertainment!

Cinema East: The Best Theaters on the West Side!

MovieJoint Cinemas: Our reels are smokin'!

Rockin' Cars Drive-In: Romance isn't just on our screens!

Wonka Theaters: Overtime is Pure Imagination!

Family Cinemas: We couldn't think of a better name.

The Princess II: Please, dear God, give us another chance!!

Digital Cinemas: 0110 10110 10 1001 011101 101110001!!

Lucasfilm Theaters: Closed for digital CGI enhancement.

Ok, I'm done being bored.

=TMP=

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Mike Olpin
Chop Chop!

Posts: 1852
From: Dallas, TX
Registered: Jan 2002

posted 01-11-2005 11:15 PM

My Regal Crown Club shirt, vintage 2004, shows that the old Act III sologan is still in use.

Another Edwards sologan:
Enjoy Edwards Entertainment!

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William Valdes
Film Handler

Posts: 37
From: San Diego, CA
Registered: Sep 2004

posted 01-11-2005 11:44 PM

quote: Scott D. Neff
My favorite has to be AMC's "There is a Difference".

Actually, AMC's slogan is "Experience The Difference"

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Mike Blakesley
Film God

Posts: 12767
From: Forsyth, Montana
Registered: Jun 99

posted 01-12-2005 12:55 AM

Carmike's should be "Home of the Carmike Experience." Anyone in this region of the country could tell you exactly what THAT means.

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Adam Martin
I'm not even gonna point out the irony.

Posts: 3686
From: Dallas, TX
Registered: Nov 2000

posted 01-12-2005 01:03 AM

quote: William Valdes
Actually, AMC's slogan is "Experience The Difference"

AMC used the slogan "There is a Difference" in the late 1980s. In some markets, they used local celebrities in their policy trailers. (Saint Louis had Whitey Herzog and a couple of players from the Cardinals baseball team.)

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Scott D. Neff
Theatre Dork

Posts: 919
From: San Francisco, CA
Registered: Oct 1999

posted 01-12-2005 02:39 AM

They must've blown their wad on all those celebrities cause now all they have is Clip to remind me that "Silence is Golden"

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Paul Trimboli
Master Film Handler

Posts: 274
From: Perth Western Australia
Registered: Dec 2002

posted 01-12-2005 03:08 AM

Well over here we have a pretty good one for Great Union- I wanna escape to the movie, Greater Union Thats what I want! Its part of a song they have which goes- I want fun, I want suspense, I wanna be right there with the stars, I want to escape to the movie, Greater Union- Thats what I want!

For Greater Union Gold Class- Movies take you on a journey.... Travel First class.
I think that is a good slogan! [thumbsup]

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Carl Martin
Phenomenal Film Handler

Posts: 1424
From: Oakland, CA, USA
Registered: Feb 2002

posted 01-12-2005 03:37 AM

quote: Scott Norwood
Landmark Logo trailers being pulled. I don't know if anything has replaced it.

not yet. actually i was just asking about that today. apparently there's some delay. lab problems? supposedly something new is coming at some point, though.

when i heard we had to pull all those snipes because someone else copyrighted/trademarked that phrase, well that was the dumbest thing i'd ever heard.

but then i recently heard we can't use the word "hot" in conjunction with the word "popcorn" anymore, apparently for tax reasons or something like that. now that's the dumbest thing i've ever heard.

carl

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