When Interstellar was offered in 70mm, we had one single screen theater that still had its projector in place and could've played it that way. But the way it was told to me at the time, was the cost of the print was exorbitant, and the labor to bring back one of the original projectionists to run those shows was also very expensive. It was eventually decided that it would be better for business to just make sure the digital system was up to spec, and run the digital prints for that movie.
One of the biggest gripes we've had is how much control the studios want of our locations. We're the biggest chain in Wyoming, but we're still small apples compared to the big guys. That means that for bookings at that one-screen house, we would be forced (by the studio) to play a film for 5 weeks. There aren't enough people in this town to keep a film above water for 2 weeks in a single screen theater. We've had two locations like that, that because of diminishing returns, and absolutely asenine studio booking windows we've had to close.
The multiplex's generally fare better simply because there are more auditoriums. But on the big releases, when Disney wants 8 out of 10 houses, it becomes a real struggle for our scheduler to do things in a way that targets optimum showtimes for the best margins. It really is stupid that they don't allow the theaters to cater to their individual markets a bit more, and instead have an iron grip on what we're allowed to play and sometimes when.
One of the biggest gripes we've had is how much control the studios want of our locations. We're the biggest chain in Wyoming, but we're still small apples compared to the big guys. That means that for bookings at that one-screen house, we would be forced (by the studio) to play a film for 5 weeks. There aren't enough people in this town to keep a film above water for 2 weeks in a single screen theater. We've had two locations like that, that because of diminishing returns, and absolutely asenine studio booking windows we've had to close.
The multiplex's generally fare better simply because there are more auditoriums. But on the big releases, when Disney wants 8 out of 10 houses, it becomes a real struggle for our scheduler to do things in a way that targets optimum showtimes for the best margins. It really is stupid that they don't allow the theaters to cater to their individual markets a bit more, and instead have an iron grip on what we're allowed to play and sometimes when.
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