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Topic: Service Tech Opinions on 70mm Norelco Ad
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Scott Norwood
Film God

Posts: 8146
From: Boston, MA. USA (1774.21 miles northeast of Dallas)
Registered: Jun 99
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posted 05-09-2014 06:26 AM
So, for those who felt the need to order replacement prints in the middle of a long run of screenings, did the distributors pay for those or did the theatres? If the former, then this ad campaign seems a bit odd to me, since theatre owners do not normally buy prints.
There are plenty of things to like about Norelco projectors, but this does not seem like the sort of advantage that would encourage theatre owners to buy then. A better campaign might have provided information about the parts and service cost on these machines (since the parts almost never need replacement).
Plus, as mentioned above, print life is heavily dependent on the operators and the Pantages likely had far better operators than the average theatre of the time.
Today, with polyester prints, don't Imax venues regularly get 2000+ screenings out of a print?
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