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Author Topic: 70mm Presentations in Louisville
Michael Coate
Phenomenal Film Handler

Posts: 1904
From: Los Angeles, California
Registered: Feb 2001


 - posted 02-09-2018 05:54 PM      Profile for Michael Coate   Email Michael Coate   Send New Private Message       Edit/Delete Post 
quote: The Courier-Journal; Tuesday, August 21st, 1956; Section 2, Page 4
BOYD MARTIN’S SHOW TALK: FILM ‘OKLAHOMA!’ BEST YET

As big as all outdoors, brilliant but natural in color, extremely dramatic, and superbly directed, “Oklahoma!” was shown to the “finest of captive audiences” last night at a special preview at the Brown.

Now I had thought that I had seen just about enough of “Oklahoma!” on the stage.

But, Todd-AO gives it a closer and more intimate view than even the stage production. The close-up figures are bigger than life, but so handled by Fred Zinnemann, the director, that they make fascinating groups. In the ensemble scenes they are quite within the dimensions of the human figures.

CHOREOGRAPHY PRAISED

Just as she did for the stage production, Agnes DeMille created some rare choreography, but the over-all pattern is the same.

L.J. McGinley, general manager of The Fourth Avenue Amusement Company, opened the preview with a short welcome and introductions of D. Irving Long, the company’s youthful president, and Gale Sullivan.

Sullivan, representing Magna Theatre Corporation, which is distributing the film in some 19 cities (Louisville is the last to date to get it) told what made Todd-AO different and then left the audience to see for itself.

Long assured the spectators that they would enjoy full audience participation.

PERSPECTIVE ACHIEVED

No one mentioned that Todd-AO, in many scenes, creates a real perspective that is detected without the aid of three-dimensional lenses. Perspective is not always apparent, but it is often realized. This was indicated by some exciting shorts that were shown before the grand orchestra broke loose with the Richard Rodgers overture to his most beguiling musical.

There is a rollercoaster scene that the women in the audience laughed and screamed through. There is a trip to Sun Valley that is lovely to behold. There is a thrilling ride by automobile from the top of a familiar road right into the heart of San Francisco that ends in what appears to be quite a smash-up against a truck advertising “Oklahoma!” at a street intersection.

“Oklahoma!”, however, was what the invited audience went to see. They surely had never seen it better done even on the stage for which it was created.

It, of course, has an excellent folk drama as its springboard. This is Lynn Riggs’ “Green Grow the Lilacs,” and although “Oklahoma!” followed the original script very well, the Todd-AO production is more faithful to Riggs’ dramatic incidents.

There is a real chill running through one scene when Jud tries to injure Curly with a gadget that has the murderous-looking concealed knife blade. There is a runaway — instigated, we have to admit, by Laurey in trying to elude Jud’s advances — that keeps one on the edge of his orchestra chair.

HAS DREAM BALLET

There is also that fascinating dream ballet in which Laurey tries so hard to decipher which man is the one for her,

Gene Nelson does some mighty fancy stepping, especially in his first scene, “Everything Is up to Date In Kansas City.”

Shirley Jones, who plays Laurey, is fresh and youthful and her voice is girlish and lovely. Gordon MacRae is a virile, lusty Curly and his baritone, robust, and manly voice is just right for the various numbers. He rides his horse surprisingly well and plays with easy comedy effect.

Gloria Grahame is a new sort of Ado Annie, for she has an original interpretation that is sly and impish. Charlotte Greenwood is a dominating figure as Aunt Eller, and Eddie Albert also gives a keen interpretation as the paddler, Ali Hakim.

The surprise performance, despite the excellence of some we have seen him give lately, is that of Rod Steiger as Jus Fry. It is a menacing, evil portrait to be sure, but Steiger gains a tremendous amount of sympathy for the brute.

James Whitmore is also a surprise as Paw Carnes, especially when he bursts into song.

The denouement comes with the burning of the hay stacks, a scene that Riggs created and which was left out of the musical.

SCENERY LOVELY

The climax is a rousing finish with the theme song, “Oklahoma!”

Much of the picture has been taken outdoors and the scenery is lovely to look upon. The interiors offer something different in close-ups. There is a lovely ballet of girls in one of them.

“Oklahoma!” will remain at the Brown for an indefinite run. The management hopes to lure people from 50, 100, to 200 miles away. This should be easy, because the 65-mm. projection with six channels of high-fidelity sound track, the excellence of the production, and the newness of the system should attract people from miles around.

SEATING CUT DOWN

If you loved “Oklahoma!” on the stage, you will see it in quite a new light on the Todd-AO screen.

The Brown Theater has been cleaned up, freshened up for the occasion. The seating capacity has been cut down from 1,454 seats to 1,000 in order that every seat will be a good one. The seating begins four rows back from the original position of the first row.

The Fourth Avenue Amusement Company was always a pioneer in Louisville. It was the first organization to offer sound here. And, now after all these years, the Fourth Avenue Amusement Company is first again.

Up to now Todd-AO dwarfs all other projection techniques shown here.


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Steve Guttag
We forgot the crackers Gromit!!!

Posts: 12814
From: Annapolis, MD
Registered: Dec 1999


 - posted 02-10-2018 01:06 PM      Profile for Steve Guttag   Email Steve Guttag   Send New Private Message       Edit/Delete Post 
Note, the preshow mentioned in the article was The Miracle of Todd-AO I just saw that one recently, in fact, in its 70mm, 6-track, 30fps glory. It was a fun ride.

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Louis Bornwasser
Film God

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From: prospect ky usa
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 - posted 02-11-2018 08:23 PM      Profile for Louis Bornwasser   Author's Homepage   Email Louis Bornwasser   Send New Private Message       Edit/Delete Post 
70mm prints were in the theatre. Ads were placed. The 4 tr backup print was the only one that showed. Too bad Michael Todd is dead; he orchestrated the "sudden" 70mm installation. My sources were the Altec sound engineer before me and the Union operators who worked there. As of 10 years ago, the AAII crates were still in the booth basement full of the old Simplex 4 tr machines; perhaps there is a date on them for those who may care. "Print ad experts" from far away just don't have any credibility. Sorry.

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Michael Coate
Phenomenal Film Handler

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From: Los Angeles, California
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 - posted 02-11-2018 11:17 PM      Profile for Michael Coate   Email Michael Coate   Send New Private Message       Edit/Delete Post 
quote: Louis Bornwasser
"Print ad experts" from far away just don't have any credibility. Sorry.
People who rely on long-term memory just don't have any credibility. Sorry.

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Steve Guttag
We forgot the crackers Gromit!!!

Posts: 12814
From: Annapolis, MD
Registered: Dec 1999


 - posted 02-11-2018 11:28 PM      Profile for Steve Guttag   Email Steve Guttag   Send New Private Message       Edit/Delete Post 
Was "The Miracle of Todd AO" ever printed on 35mm? It was a 30fps movie and whereas it was desiged to promote Todd-AO, I would find it odd if they ever made it in 35mm. When Oklahoma! Was issued, they would have to shoot each scene twice to make the 24fps/35mm print. How were they showing The Miracle of Todd-AO if not in 70mm?

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Sam D. Chavez
Film God

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From: Martinez, CA USA
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 - posted 02-12-2018 12:26 AM      Profile for Sam D. Chavez   Author's Homepage     Send New Private Message       Edit/Delete Post 
There were 35mm prints if that's the question. They had to shoot the film in two versions, for 24 FPS, for 30. Scene by scene I would think.

Maybe it's just me but I find Michael Coate incredibly annoying in a Grover Norquist (sp) sort of way. It seems to be all about winning each and every little argument without regard to anyones feelings. I'm sure he already knows this.

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Steve Guttag
We forgot the crackers Gromit!!!

Posts: 12814
From: Annapolis, MD
Registered: Dec 1999


 - posted 02-12-2018 02:47 AM      Profile for Steve Guttag   Email Steve Guttag   Send New Private Message       Edit/Delete Post 
Sam,

My question was specific to "The Miracle of Todd-AO." Why would they bother with a 35mm/24fps version? It was just for Todd-AO theatres.

As for Mr. Coate; over the years, I've found his research into the history of movie releases to be impeccable. He backs up his claims with actual historical documents (newspaper reprints, articles and things that back up his claims). I can certainly understand his frustrations at being refuted by the mere memory of an individual. One can show time and again where one's memory can fail them on specific details of historical situations.

As I said before, hearing of an exhibitor boasting about equipment/technology that they don't have wouldn't have me bat an eye. I've seen it/heard it throughout my career. So I no problem believing that a cinema would lie about something.

I do find it incredibly odd that on an incredibly limited release, such as the original Oklahoma! in a new format, 70mm/Todd-AO that the studio wouldn't know if it was being faked. One would presume that the projectors would have to be bought as a prerequisite of obtaining the print. If the theatre was set up for CinemaScope, as Louis proclaims, then we are down to adding two speakers, amplifiers and a pair of lenses to make it a 70mm Todd/AO house (on the cheap, if that is what they were). Now you add in that there is a report of seeing a promotional movie, to the best of my knowledge, was only available in the new format.

The final outcome of this "discussion" matters not to just about everybody except to Michael, who, I'm sure, desires to maintain a historical factual accuracy. All that is presented to refute his print media claims is conjecture. I can understand the frustration. I would be one thing if Louis claimed he was the operator that falsely ran the movie in 35mm due to lack of 70mm installation, but instead it is via story.

70mm equipment came and went in some theatres. In my history of it at my first theatre chain, a pair of DP70s started in the Ontario, moved to the MacArthur, moved to the Fine Arts before leaving the area. Not all of those theatres closed, just the priorities of where to place the 70mm equipment changed (early on).

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Sam D. Chavez
Film God

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From: Martinez, CA USA
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 - posted 02-12-2018 10:37 AM      Profile for Sam D. Chavez   Author's Homepage     Send New Private Message       Edit/Delete Post 
Nicely put Mr. Guttag, I tend to agree with all your points as I usually do but it is possible and similar things have happened. There was this thing called a film exchange back at that time. Every sizable city had one, usually located on "Film Row".

So, Theatre 70 opens a brand new very posh 70mm theatre in Oakland with great fanfare. There was not much 70 being released but there was 4 track Mag in common use.

So I'm working al a weed infested drive in, the "Oakland" if memory serves, located in Hayward area. Usually not a day and date kind of venue. So "Hurry Sundown" opens with great fanfare. We, without notice, get a glorious brand new 4 track Mag print which I can actually run, in Mag mono of course. Meanwhile, Theatre 70 gets a run of the mill 35mm mono optical print. So these things could and did happen back then.

There's plenty to go on here. Michael, do your magic. My actual knowledge and making up the film and scrambling to see if the mag system actually works vs. your newspaper co-op ads.

You are on!

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Mike Rivest
Expert Film Handler

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From: Montréal QC Canada
Registered: Nov 2009


 - posted 02-12-2018 03:10 PM      Profile for Mike Rivest   Email Mike Rivest   Send New Private Message       Edit/Delete Post 
Here's that article about Oklahoma at the Brown

Newspapers.com page

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Steve Guttag
We forgot the crackers Gromit!!!

Posts: 12814
From: Annapolis, MD
Registered: Dec 1999


 - posted 02-12-2018 04:00 PM      Profile for Steve Guttag   Email Steve Guttag   Send New Private Message       Edit/Delete Post 
That ad is scary. I may be thinking in 1980s verbage but it speaks of the process in which Oklahoma! was made. It makes no real mention of the PRESENTATION format other than the curved screen (something that CinemaScope would have too). If that was written in the 80s, I'd suspect funny business since there was no mention of the PRESENTATION format.

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Sam D. Chavez
Film God

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From: Martinez, CA USA
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 - posted 02-12-2018 08:14 PM      Profile for Sam D. Chavez   Author's Homepage     Send New Private Message       Edit/Delete Post 
That master ad matte was provided by the studio and selected by the Brown's ad person. They would have the art in advance and used the version they liked best and fit their ad budget. You would not think the top level ad mattes would be given to everyone playing the film, but only to cinemas that could play 70. Who knows but there is some reason to question it. Does anyone know if it opened in 35mm and 70mm day and date?

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Steve Kraus
Film God

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From: Chicago, IL, USA
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 - posted 02-13-2018 12:00 AM      Profile for Steve Kraus     Send New Private Message       Edit/Delete Post 
With regards to Raintree County did it ever play anywhere in 70mm? Because every source I've looked at from Wiki to Marty Hart (Widescreen Museum) says they never released it in 70mm.

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Paul Linfesty
Phenomenal Film Handler

Posts: 1383
From: Bakersfield, CA, USA
Registered: Nov 1999


 - posted 02-13-2018 01:22 AM      Profile for Paul Linfesty   Email Paul Linfesty   Send New Private Message       Edit/Delete Post 
I thought the 35mm prints of Oklahoma! didn't debut until the beginning of 1957. The two versions had different distributors (the Todd-AO version was "released by Magna" with RKO handling the physical distribution of the 70mm prints), while 20th Century Fox distributed the 35mm CinemaScope version. Odd that the theatre would have had a 35mm back-up print from another distribution source. RKO was originally set to distribute the 35mm version (which was NOT a printdown of the 65mm originsl, but was separately shot). Their financial crisis caused them to give up the distribution and the rights went to Fox.

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Steve Guttag
We forgot the crackers Gromit!!!

Posts: 12814
From: Annapolis, MD
Registered: Dec 1999


 - posted 02-13-2018 04:52 AM      Profile for Steve Guttag   Email Steve Guttag   Send New Private Message       Edit/Delete Post 
I cannot speak to 1950s distribution (long before my time in the industry or even being on the planet). Since I started in the industry in 1980, any 70mm print we received had a 35mm backup print shipped with it as a backup. I presume that this practice started somewhere.

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Martin Brooks
Jedi Master Film Handler

Posts: 900
From: Forest Hills, NY, USA
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 - posted 02-17-2018 12:15 PM      Profile for Martin Brooks   Author's Homepage   Email Martin Brooks   Send New Private Message       Edit/Delete Post 
quote: Steve Kraus
With regards to Raintree County did it ever play anywhere in 70mm? Because every source I've looked at from Wiki to Marty Hart (Widescreen Museum) says they never released it in 70mm.

Yeah, in70mm.com says there were no 70mm prints. I just checked the NY Times display ad from the premiere date (12/20/1957) and while it says "First Production Filmed in the Fabulous MGM Camera 65" there is no mention of it being presented in 70mm, not that that was always present in advertising for 70mm films.

It played in NYC at the Loews State and the Plaza. The Loews State certainly eventually was equipped for 70mm, but I don't know if it was on this early date, since the previous two 70mm films, "Oklahoma" and "Around the World in 30 Days" played the Rivoli.

The Loews State didn't play another 70mm film until "Ben Hur" in November of 1959 (unless there was a move-over that I'm unaware of).

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