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» Film-Tech Forum ARCHIVE   » Operations   » Digital Cinema Forum   » DCinema equipment lifespan - why so short? (Page 8)

 
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Author Topic: DCinema equipment lifespan - why so short?
Mark Gulbrandsen
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From: Music City
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 - posted 04-19-2008 07:42 AM      Profile for Mark Gulbrandsen   Email Mark Gulbrandsen   Send New Private Message       Edit/Delete Post 
quote: Tristan Lane
Rumor has it that when Sr. passed away, Jr. and his family began an aggressive expansion into markets that were already saturated with competition, or were nearby old Edwards locations.
I agree that Sr. was a trend setter and he did a great job at picking good locations. The "kids" no doubt got carried away and you are correct in saying they built theaters in poor areas and too close to already existing locations. Nampa Idaho is a good example where they dropped in a 16 screen just a dozen miles from the 21 screen in Boise stopping all traffic com ing fomr the west that was going to the 21 screen location. Idaho Falls is another poor performing location... the town is not large enough to support it and there are already more than a half dozen independent screens. Although the indie sites are pretty pathetic at best the 16 Edwards didn't do alot to change the grosses of the indies sites once the newness wore off and folks realized they didn't want to pay the high ticket prices at Edwards.

Yes Ron.... I mean in the end say 20 to 30 years from now it will probably be some outfit like AMC left standing. They seem to have stayed the most solvent of the chains all along. And since they stopped building those stupid 30 screen locations they seem to be on the ball with well chosen sites and well designed and functional buildings.

Mark

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Ron Funderburg
Jedi Master Film Handler

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From: Chickasha, Oklahoma, USA
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 - posted 04-19-2008 11:39 AM      Profile for Ron Funderburg   Author's Homepage   Email Ron Funderburg   Send New Private Message       Edit/Delete Post 
Louis, I tend to agree with you on it not having the numbers work well for the theater. It may work on the initial set up but what happens when the equipment wears out or becomes incompatible with the technology. My understanding is that the less expensive is only for the initial conversation.

Mark is right when the local theater will put out of business (well he said greedy local owners but we know the greed is in the big corporate world he just has them for clients and therefore can't tell the truth). So what you have is the billionaire greedy owners the only ones still in the game, them and Mark.

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Mike Blakesley
Film God

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From: Forsyth, Montana
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 - posted 04-19-2008 01:06 PM      Profile for Mike Blakesley   Author's Homepage   Email Mike Blakesley   Send New Private Message       Edit/Delete Post 
quote: Ron Funderburg
Mark is right when the local theater will put out of business
Well, I'm glad to see that you and Mark finally agree on something. Now where's that poster board -- gotta get started on those "going out of business" signs. [Roll Eyes]

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Ron Funderburg
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From: Chickasha, Oklahoma, USA
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 - posted 04-19-2008 03:23 PM      Profile for Ron Funderburg   Author's Homepage   Email Ron Funderburg   Send New Private Message       Edit/Delete Post 
I actually don't agree with him on that unless the local owners are forced to chose between overpriced, low quality out put digital equipment, or not being in business.

If what is being said is accurate that the initial cost is no more than 6 to 10,000 a screen and new screens the local owner will be able to make the transition. The big challenge is when you have to replace those screens.

Mike, I guess all that savings you get from the less use of the $10.00 an hour employee can go in to a saving account and maybe you can save enough for the inevitable upgrades you will have!

Now don't get me wrong Mark is q very knowledgeable individual; however, he looks at the world through digital glasses and is incapable of seeing anything that doesn't have visible pixels!!

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Mike Blakesley
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From: Forsyth, Montana
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 - posted 04-19-2008 03:52 PM      Profile for Mike Blakesley   Author's Homepage   Email Mike Blakesley   Send New Private Message       Edit/Delete Post 
quote: Ron Funderburg
I guess all that savings you get from the less use of the $10.00 an hour employee can go in to a saving account
Gonna have to save it somewhere else...I do most of my own film work.

I expect by the time it comes around to having to replace the first batches of digital equipment from the major rollout, the price will have come down substantially. At last that's my fervent hope.

I'm curious how much the pieces and parts of this equipment actually cost to manufacture. (Not counting research and development costs.) Once those R&D costs are paid off, it could start to get cheaper to make this equipment. Also, the Chinese'll probably jump on the bandwagon with some cheapie projectors, the same way they've done with seats.

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Bobby Henderson
"Ask me about Trajan."

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From: Lawton, OK, USA
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 - posted 04-19-2008 04:00 PM      Profile for Bobby Henderson   Email Bobby Henderson   Send New Private Message       Edit/Delete Post 
quote: Ron Funderburg
I actually don't agree with him on that unless the local owners are forced to chose between overpriced, low quality out put digital equipment, or not being in business.
I think that description of 2K d-cinema is painted with a little too broad a brush stroke.

35mm film projection does have the capability to look better than 2K digital cinema. But only if you have equipment that is good enough to offer that capability and if it is set up and maintained correctly.

Countless thousands of 35mm film based movie theaters fail in those variables of equipment quality, set up and maintenance.

Drive down to Lawton to see an example of this at work.

The Carmike 8 in Lawton has all eight screens equipped with the standard 2K Christie/AccessIT package. Dickinson Theaters' 12-plex at Central Mall is running 35mm film only. The projection quality at the Carmike theater is quite a lot better.

The problem is the folks who used to own Central Mall paid for that 12-plex to get built. And they cut every damned corner possible. I can't even tell what cheap-ass brand of film projector they put in that theater, only that I've been told they were made in the Czech republic or something of that sort. Nonetheless, the projection quality is not very good at all. You never really get a good, sharp level of focus. And as small as those screens are, one would think the picture could be brighter.

Dickinson later bought back this theater, but haven't really made any improvements.

When the Carmike 8 was running film, their projection quality was very good. The imagery was appropriately bright and sharp. If the movie was the slightest bit grainy you would see the grain in the image without any problem. The Simplex 35 projectors and Strong X90 consoles they were using are all still up in the booth. 2 are still in service with Christie DLP projectors installed alongside. I'm no projection expert, but I do know enough that Schneider Super Cinelux lenses are not cheap and are generally held in pretty high regard. Finally, the manager at the Carmike 8 has always stayed on top of maintenance issues with the sound and projection there. He has managed the place since it opened in 1994.

The Central Mall 12 doesn't handle film as well as the Carmike 8 did. If Dickinson changed to digital projection there (and installed 5.1 surround on 10 of the 12 theaters that need it) it would be a big improvement.

At the Carmike, digital had a slight trade off. I think the image quality is a little bit softer or not quite as detailed as the film projection was there. But it is totally steady. No sideweave or anything like that. And that sound quality is a bit improved by way of using uncompressed LPCM rather than lossy DTS.

Oh, forgot to mention this: if the movie is like so many these days -rendered in digital intermediate at only 2K of resolution you will not see anything more in terms of detail by showing it in film.

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Mark Gulbrandsen
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From: Music City
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 - posted 04-20-2008 07:47 AM      Profile for Mark Gulbrandsen   Email Mark Gulbrandsen   Send New Private Message       Edit/Delete Post 
quote: Ron Funderburg
well he said greedy local owners but we know the greed is in the big corporate world he just has them for clients and therefore can't tell the truth)
By local I mean small town. Actually we service both greedy local owners AND the greedy Chains... Ha! On a ratio there are many more greedy "local" theater owners that bilk every dime out of a theater and put nothing or very little back into it. It is these owners that D-Cinema will hopefully finish off once and for all!

quote: Ron Funderburg
I actually don't agree with him on that unless the local owners are forced to chose between overpriced, low quality out put digital equipment, or not being in business.

Eventually thats what it will boil down to. D-Cinema isn't all that bad really. Everyone thats installed it in this area loves it and wishes it had come along ten years ago. I tend to agree since it would have kept presentation quality a bit higher than it's fallen to these days...

Mark

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Ron Funderburg
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From: Chickasha, Oklahoma, USA
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 - posted 04-20-2008 11:18 AM      Profile for Ron Funderburg   Author's Homepage   Email Ron Funderburg   Send New Private Message       Edit/Delete Post 
I know far more small town local owners that are good for their community than there are large chains. Local owners tend to not be rich, they don't drive expensive cars, or spend their money on vice they give to their church and community. They tend to treat their employees better than the big chains.

The local owner more often than not, is involved in the community development, the chamber of commerce and supports the schools and the youth organizations. Maybe you just work for lousy people or maybe you are just blind to things. I don't know but you judge group by a few then that is called bigotry!

As a former local owner I am offended. Your attitude is typical of a small minded individual. Your post here show a total lack of concern for anyone but yourself and that is usually the sure sing of greedy individual!

You remind me of several techs I have known over the years. Charge twice the government rate for millage and often an hourly rate for travel time tacked on top of that. They rush in and do a half assed job of fixing the list (only not really getting it done usually). They bitch and moan all the time about their work load (which they charge a very hefty hourly rate on). Often they used my phone to call and talk someone somewhere through a problem and still charged me for the time. Then they rush off never bothering to really see if they fixed anything. I have dealt with these types of tech's for a long time Mark and unfortunately you do nothing to improve the perception of this type of tech.

These comments are only directed at Mark his attitude is typical of those other tech's I have dealt with over the years that were just plain lousy people!!!

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Bobby Henderson
"Ask me about Trajan."

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From: Lawton, OK, USA
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 - posted 04-20-2008 12:29 PM      Profile for Bobby Henderson   Email Bobby Henderson   Send New Private Message       Edit/Delete Post 
Theaters are theaters. The quality of any location is largely determined by the quality of management working at the place. It's not fair at all to lump all chain theaters into one group and all small town independents into another group. The reality is just not that simple.

Carmike Cinemas on the whole earned a pretty bad reputation over the years. However certain managers that actually cared about how their location was run managed to lift their theaters above the usual average. IMHO, the Carmike location in Lawton is a good example of that.

When Carmike decided to convert nearly all of their first run theaters to digital projection they made a smart move overall. A number of maintenance issues with projection (and possibly audio) were taken out of the hands of theater managers -whether they were paying attention to those issues or not. Presentation quality, circuit wide, is better. It may not be quite as good as 35mm film done right, but the quality is noticeably better than it was in the past.

Some small town, independent theater operators are progressively minded. I was impressed to find THX-certified theaters in tiny towns like Cordele, Oklahoma and Canadian, Texas (out in the panhandle). I don't know how that was able to happen considering the cost. Maybe the owners of those two theaters have a lot of oil money to throw around or something. Or maybe it still balanced out based on what they were earning at the box office and concessions counter.

Warren Theaters is not a big chain at all either. Bill Warren owns and operates three theaters in Wichita, Kansas and now has a new one in Moore, Oklahoma. His theaters are designed and equipped far better than the typical multiplex locations from any major national chain.

quote: Ron Funderburg
Local owners tend to not be rich, they don't drive expensive cars, or spend their money on vice they give to their church and community. They tend to treat their employees better than the big chains.

The local owner more often than not, is involved in the community development, the chamber of commerce and supports the schools and the youth organizations.

Those are very generalized statements. I've seen plenty of exceptions to them. The Carmike manager here in Lawton is involved in the community and his church. He's a good guy and many of his former employees come back to visit him. One of his former employees, a guy named T.W. Shannon, is running for a seat in the Oklahoma State House of Representatives.

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James Westbrook
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 - posted 04-20-2008 04:21 PM      Profile for James Westbrook   Email James Westbrook   Send New Private Message       Edit/Delete Post 
A lot of small-town theatre owners also own a business that is not theatre-related. The owner of the theatre in Graham, Texas is a dentist. The theatre is not the main source of their income, usually. What may be "greed" is simply the owner does not want the theatre to become a "money pit" but still wants to keep it open.

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Mark Gulbrandsen
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 - posted 04-20-2008 07:35 PM      Profile for Mark Gulbrandsen   Email Mark Gulbrandsen   Send New Private Message       Edit/Delete Post 
Ron, Clearly... you have taken on too much fuel for the flight! I think you should dump some of that load along the way [thumbsup] . Please show me where I said ALL local theater owners are greedy. I said "We service greedy local owners"... now no matter how much you may want to believe that there are no local greedy owners there are very definately many of them out there. Until you have been in and walked in my shoes you have no general idea what the owners I do work for are like... you only know the one you work for. I don't personally know any owner that attends church as thats none of my buisness... however some of them may very well attend and some of them do run films and create local programs in cooperation with local schools and other kids groups... but they still make money doing so. Large chains do all this stuff to in many areas of the country as well. I had lots of great customers back in the midwest and I have alot of great customers out in this neck of the woods. I have also been subjected to many, many greedy theater owners in small towns both out here and back in the midwest that bilk every dime out of the theater until its so dirty or run down that the health department won't allow it to open. This was somewhat common in Chicago and one reason why many Chicago area theaters are gone.

As for the quality of my work I simply let the theater owners speak for that and the amount of work is always proportionate to the quality of work done... Indeed we have way more work than many. If you need any instant refrences as to the quality of the work I do just look up my name on IMDB...

Mark

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Tristan Lane
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 - posted 04-21-2008 02:54 AM      Profile for Tristan Lane   Email Tristan Lane   Send New Private Message       Edit/Delete Post 
I feel that the subject matter being discussed is controversial and very personal to many people on these forums. I'm guessing that when platters were adopted on a wide spread basis, the same type of debates took place. Any big change within an industry presents a challenge to many people.
For the sake of everyone who would like to gain something from the discussion that started this thread, lets all try to avoid taking pot-shots at one another's abilities, knowledge, experience, or quality of workmanship. We all possess experience that has shaped our opinions and feelings on certain subjects. Everyone's comments are worth something, whether another agrees or not. Many comments carry a certain bias that leans towards their personal feelings. Regardless, they still add to the discussion. Many of us only know each other by reading posts on this forum, and that can mean a lot. Based on recent comments, it is my observation that some members are now taking this personal, and feel the need to call others into question. Why?

Inflammitory comments regarding another technician's skills, abilities or workmanship based simply on what your have read in this thread (and disagree with) is totally uncalled for.

Could we please get back on topic?

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Bobby Henderson
"Ask me about Trajan."

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 - posted 04-21-2008 10:06 AM      Profile for Bobby Henderson   Email Bobby Henderson   Send New Private Message       Edit/Delete Post 
quote: Tristan Lane
I feel that the subject matter being discussed is controversial and very personal to many people on these forums. I'm guessing that when platters were adopted on a wide spread basis, the same type of debates took place.
That's correct. The platter versus change-over topic has been "spirited" at times.

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Steve Guttag
We forgot the crackers Gromit!!!

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 - posted 04-21-2008 11:14 AM      Profile for Steve Guttag   Email Steve Guttag   Send New Private Message       Edit/Delete Post 
quote: Tristan Lane
I'm guessing that when platters were adopted on a wide spread basis
When in the hell did this happen?!?!? [Confused]

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Ron Funderburg
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From: Chickasha, Oklahoma, USA
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 - posted 04-21-2008 01:06 PM      Profile for Ron Funderburg   Author's Homepage   Email Ron Funderburg   Send New Private Message       Edit/Delete Post 
To be honest I haven't worked a major chain in many a year and some are good some are bad. And Bobby is right it always boils down to the local Manager! But he can't give away, or participate with out some form of agreement from above since it is their money.

Mark my fear is not that greedy owners are driven out (I wish for some of them to be gone as well) but my fear is that the local theater will cease to exisit. In any form. My reaction to is based on repeated reference to "Local Greedy Theater Owners" on in one post of yours have seen any refference to chains being Greedy and believe me there is no lack of greed in chains. That is to be expected due the nature of ownership of a chain. Largely publicly held companys with a preceived need to show high profit margins from an industry that has a tradition of being a small profit margin industry (at least on the exhibition side).

Bobby and Steve the platter issues may or may not have been discussed here. I didn't feel the platter was a movie to get rid of projectionist, though I'm sure some of the greedy tried to use it that way.

I worked at a twin in the early 1970's we eventually changed to hour reels but trying to keep change over's right and on time with 2 auditoriums and 20 inminute reels was a nightmare at times. I can't see how anyone could run 3 or 4 screens in a single location with 20 minute reels and go beyond 3 or 4 and I'm not sure it would be possible to do so with hour reels.

I don't think anyone has ever thought of having 4 projectionist in a 4 screen just because you have 4 auditoriums, well other than the old projectionist union.

Mike like you I do all the build up and much of the projection so not sure that digtial would ever save a dime in this location.

Digital does nothing to ensure clean auditoriums, a well trained staff or that the staff can control any un-rulely element in the crowd. These are the biggest problems that drive people away, sticky floors is one of the biggest turns off to me in a theater, I think it is the same across the country. Just becuase any theater puts in digital does not mean they will serve the community well.

Mark maybe I overreacted to your comments but I can tell you being busy in doesn't enusre anyone is a good tech it may just mean he is all that a person is willing to pay. When I owned my own theaters I didn't keep bad techs for any length of time. Any tech that charged me a full day but spent a good portion on the phone with other theaters didn't come back.

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