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Topic: Coke or Pepsi...which do you sell?
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Brian Francis
Film Handler
Posts: 15
From: Newberg, Oregon USA
Registered: Nov 1999
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posted 12-06-2000 01:18 PM
Here in Newberg, Oregon at the 99W Drive-in and Cameo theatre we have served Coke products since the 50's, and it's considered a Pepsi town here. We have advertising sent to us by coke ever since the fifties still up, including large old lit reader boards, so it is very oriented toward this brand. We have Coke, Barq's Root Beer, Cherry Coke, The pink lemonade and the original minute maid lemonade, Sprite and Diet, between the two theatres not all flavors at one house. In a cooler supplied from coke we have Fruitopia, DaSanti water, and Lemon ice teas, and I snuck in Starbuck Frappuchino(which is connected to Pepsi-so don't tell) Still....., when teens come in the snack bar, the first things they ask for are Pepsi, Mountain Dew, or Dr. Pepper!! Lately the ALIEN GLO-POPS have been a big hit!!!
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Adam Martin
I'm not even gonna point out the irony.
Posts: 3686
From: Dallas, TX
Registered: Nov 2000
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posted 12-06-2000 09:11 PM
The circuit I used to work for converted from Coke to Pepsi companywide. I handled two theater conversions in Oklahoma. One theater was great - the Pepsi rep must have come in 10 times before D-Day to confirm the equipment I wanted, etc. and delivered on-time and exactly what I wanted. The techs worked overtime and did the conversion and I didn't even have to close the concession stand. Much better service than Coke, who didn't even show up for their equipment for a month and a half after the conversion. I seriously thought about telling them I sold the equipment!However, on the other side of the state, it was like pulling teeth. Later in the year, we reopened a drive-in in the second city and I had to order the Pepsi equipment through the "good-Pepsi-service" theater and pack it all in my pickup and drive it 150 miles to the other theater and install it myself. Oh, well. You can't win them all. It just depends on your local people. Needless to say, the good-Pepsi people got movie passes for Christmas that year, and the bad-Pepsi people paid full price at the drive-in. :P
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Mike Blakesley
Film God
Posts: 12767
From: Forsyth, Montana
Registered: Jun 99
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posted 12-13-2000 06:06 PM
Interesting Coke/Pepsi debate!When I first got into the biz in 1979, the theatre owned its soda machine. It was a Coke house then. The theatre came with a crappy old menu board...too small, and ugly! We called Coke and asked for a new board, they said we didn't buy enough Coke products to get one! Now I admit we're not the biggest account in the world. At the time we were spending anywhere from $200 - $300/month on soda products and cups... but I think a menu board wasn't too much to ask. Anyway, my business partner was a Pepsi fan, and the menu-board incident pissed him off, so we decided to try Pepsi out. We had both drinks for 3 months, but only Coke signage. Purely on word-of-mouth and the word "PEPSI" written on a piece of tape over the machine spigot, Pepsi outsold Coke by at least 3 to 1. Then Pepsi offered us a new machine, 6 months of free CO2, all the menu boards, signs, etc. we wanted, and a couple of cases of free cups. So of course, we switched. This all happened in 1980. 20 years later, we are still a Pepsi house and are now on our 4th new machine since we made the switch. We now have the sensor-rod type and it's great. They have also installed water filters (we have hard water), plus a smaller machine for a second "aux" concession stand we have, and they have never failed to help when needed. And we get all the menu boards we need. They also spent a bundle to have a big Pepsi/7UP billboard painted on the side of the theatre (we requested it in 1980 to replace an old gas-station billboard that had been painted there.) It says "ROXY THEATRE, presenting great movies since 1930" along with the logos. This has been repainted 4 times in the last 20 years (in case you're cringing at the thought of this.... the last time it was re-done, the wall was painted a pale yellow as a first step, with the logos etc. added about 6 weeks later... we actually got inquiries from people wondering when we were going to put the Pepsi sign back up! They missed it!) Pepsi has done all this, even though today we still spend only about $400 - $600 per month with them. Coke has never even bothered to call asking if we'd like to switch back. Just to show we're good sports, we keep a few cans of Coke in the fridge for some regular customers who are die-hard Coke fans.
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