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This topic comprises 7 pages: 1 2 3 4 5 6 7
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Topic: Star Wars Episode 2 is DYING!
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Paul Konen
Jedi Master Film Handler
Posts: 981
From: Frisco, TX. (North of Dallas)
Registered: Jun 99
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posted 08-26-2002 11:02 PM
Going into Week #16 with EP2 on the smaller of the two screens for DLP. Signs on the other.With the quality of movies that are coming out. It may last a couple more weeks. BTW, it still pulls at least a 50% (133) capacity for a couple show a day during the weekend. Paul.
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Richard C. Wolfe
Master Film Handler
Posts: 250
From: Northampton, PA, USA
Registered: Apr 2000
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posted 08-27-2002 11:45 PM
Dustin, I have to basiclly agree with you. However, I do think that Lucas does deserve to be chastised for GREED. Had he sold the picture as any other potential summer blockbuster release with a minimun 4 week run at 70, 60, 50, 40 and 35 out over 90/10 it would have been considered a big hit. As you pointed out, even if sarcastically, a 300 million dollar gross is anything but a flop. If he truely believed in his picture and it had done the huge business that he had hoped for, he would have still gotten the big film rental as those grosses would have made the 90/10 kick in. But no, he had to get the big bucks even if it didn't perform. Had the picture had legs and held in, exhibitors would have thought nothing of holding it beyond four weeks. His terms seems to suggest that he wasn't convinced that he had the big winner that many expected, or at least hoped for. The ultimate price that he may have to pay is for the next one. It will be very hard for him to demand the high terms and long playing time that he forced upon theatre owners this time. And it will make it even harder to convince exhibitors to make the change to digital for the next one as well.Even with 300 million, this one was a failure for most exhibitors, although maybe not for him. His failure will come next time, when it's time to pay the piper.
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Dustin Mitchell
Phenomenal Film Handler
Posts: 1865
From: Mondovi, WI, USA
Registered: Mar 2000
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posted 08-28-2002 11:14 AM
That's generally true Mike, but the booking terms, at least in regards to restrictions on moving prints to different auditoriums, etc, were a lot less severe for Episode II than they were for I.Richard, I see where you are coming from, but I have to disagree to this picture being a loser for most exhibitors. When we finally dropped Ep II after its 13th week (I can't say if we were locked into a 12 week contract or not), it was stilling filling half our smallest auditorium on the weekends. This is very rare for us, and I personally think the picture held up very well, at least in this area.
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