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Topic: Grosses for Fahrenheit 9/11 - 350 Million+ US, 600 Million+ Overseas
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Thomas Procyk
Phenomenal Film Handler

Posts: 1842
From: Royal Palm Beach, FL, USA
Registered: Feb 2002
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posted 06-29-2004 10:14 AM
People are trying to compare this to "Passion of the Christ" which is way off... Passion had a phenominal print run when it opened, and grossed accordingly.
I would compare this more to "Greek Wedding" where it was initially a limited release, then when they realized people actually wanted to see the movie, it expanded a little more each week until the grosses leveled off. Greek Wedding, however, is the highest-grossing movie NEVER to have reached #1!
I doubt Greek Wedding would have pulled in that much if it were plopped onto 2,000 screens without the word-of-mouth it had generated in limited release. Theaters would have cut shows after the first week or two, and it would be out by the third to make room for the "50 prints per film" summer rush.
Every good economist knows that the harder it is to get/see something, the more people want to buy/watch it. Film bookers should take notice.
=TMP=
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Paul Linfesty
Phenomenal Film Handler

Posts: 1383
From: Bakersfield, CA, USA
Registered: Nov 1999
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posted 06-29-2004 11:33 AM
quote: Thomas Procyk Every good economist knows that the harder it is to get/see something, the more people want to buy/watch it. Film bookers should take notice.
And distributors used to follow this reasoning. A recent special about blockbusters that aired on TRIO used the example of JAWS. Because JAWS was a troubled production, Universal was planning to open it on hundreds of theatres opening weekend (in case word of mouth was bad). However, after a few very successful sneak previews, Universal knew they had a potential blockbuster on its hand, so the studio actually greatly decreased the number of screens, opening the film on just over 400 screens. The stated rational was to make audiences have to go and seek the film out, to make it hard to get into. (Previous to this, Universal released "blockbuster" films such as AIRPORT, EARTHQUAKE, and THE STING in exclusive engagements in major cities, and even with constant sellouts, continued to hold the films exclusively for many months).
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