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Author Topic: Is 3-D Still Going Strong? Mike Blakesley Film God Posts: 12767 From: Forsyth, Montana Registered: Jun 99 posted 02-24-2015 02:43 PM                        quote: Martin McCaffery In those days, it could take a year for a film to make it to the smaller out posts. A year? When I first started projecting it was sometimes up to 18 months or more to wait for a big movie. My favorite example in our place was Jaws - it came out in June of 1975, and we didn't play it until December of 1976. At that time, we were playing two changes a week. We kept Jaws for a full week and it did great, even though it was a year and a half old. To be fair, our owner then was somewhat of a cheapskate and had instructed the booker to hold off until terms were 35% or 40%, so we might have gotten it sooner if I'd been in charge! Soon as we bought the place (1979), we told the booker that we wanted to play as "hot" as possible, film rent be damned. I still operate on that philosophy.  |  IP: Logged Justin Hamaker Film God Posts: 2253 From: Lakeport, CA USA Registered: Jan 2004 posted 02-24-2015 05:08 PM                        quote: Mike Blakesley "If you put out a movie in February and it hits, you look like a genius, but if it flops, you might get blamed for the flop because you released it in the off season." That's just flawed thinking. A good movie is going to be a hit no matter when it's released. It may not be as big of a hit if it's released outside of a peaks season, but it will still be a hit. I'm actually excited that when Universal moved Furious 7 out of July 2014, they put it in April. This will help boost a normally quiet month. There is probably more upside with releasing a marginal movie outside the peak periods when the market isn't so crowded with bit hits. We went over this a couple years ago when Pacific Rim and a few other films failed to find an audience in the summer season.  |  IP: Logged Martin McCaffery Film God Posts: 2481 From: Montgomery, AL Registered: Jun 99 posted 02-24-2015 09:35 PM                        And keep in mind "hit" and "Academy Award Winning" are rarely the same thing.  |  IP: Logged Terry Lynn-Stevens Phenomenal Film Handler Posts: 1081 From: Toronto, Ontario, Canada Registered: Dec 2012 posted 02-24-2015 10:47 PM                     quote: Justin Hamaker That's just flawed thinking. A good movie is going to be a hit no matter when it's released. It may not be as big of a hit if it's released outside of a peaks season, but it will still be a hit. That is not true at all, there a lot of "good" movies that would not be considered a hit. Fifty Shades of Grey was hit movie because it had a huge book audience built in, the book series has sold over 100 millions combined. So that is going to translate into big money at the box office. Add in Valentine's Day and the lack of a female based "mommy porn" in a long time and you will have a huge opening. American Sniper on the other hand is an absolute monster mega hit movie that came out at the right time just after Christmas. It had a very effective trailer and there had been a absence of serious adult type movies during the Holiday season compared to the year before where you had American Hustle, Wolf of Wall Street, etc etc. Nobody could of predicted the $320 million so far in box office from a Clint Eastwood movie (who has been pumping out crap since his last good movie Gran Torino). quote: We kept Jaws for a full week and it did great, Have you even kept a movie past a full week?  |  IP: Logged Justin Hamaker Film God Posts: 2253 From: Lakeport, CA USA Registered: Jan 2004 posted 02-25-2015 02:19 AM                        Terry, "Good" is a subjective term. You may not care about Fifty Shades, but that doesn't mean it's not a "good" movie in the eyes of the target audience. And such a movie would have done well any time of the year. Same things applies to a Fast and Furious Movie, or an Avengers movie. We have already established that "good" as measured by film critics or Academy voters is not necessarily the same thing as "good" as measured by the general movie going public. But, you already knew I meant this and felt the need to disagree anyways.  |  IP: Logged Mike Blakesley Film God Posts: 12767 From: Forsyth, Montana Registered: Jun 99 posted 02-25-2015 12:40 PM                        quote: Terry Lynn-Stevens Have you even kept a movie past a full week? Of course, we frequently play movies longer than a week. Anytime we open something on the break it's always at least two weeks, sometimes three. We played American Sniper for 2 weeks and could have gotten a third week out of it, even though it wasn't on the break. We played the Avengers movie for 3 weeks and it would have run another week, but there was too many other movies piling up that we needed to play. The most recent 3-week movie we had was "Mockingjay Part 1."  |  IP: Logged Justin Hamaker Film God Posts: 2253 From: Lakeport, CA USA Registered: Jan 2004 posted 07-05-2015 07:36 PM                        Looking at a couple recent 3D releases. Inside Out 2D vs 3D: about 4.5-1 in favor of 2D. Jurassic World: about 5-3 in favor of 2D. 3D is actually slightly higher in week 4 (dollars not attendance). San Andreas: about 3.8-1 in favor of 2D. Terminator Genisys first 5 days: about 4-1 in favor of 2D. Avengers: Age of Ultron: about 4-1 in favor of 2D. Home: about 9:1 in favor of 2D. We dropped 3D quickly due to the disparity. Divergent: Insurgent: about 6-1 in favor of 3D. To a certain extent these numbers are not equal comparisons because we are not offering a full screen schedule of both 2D and 3D. However, consumers are showing a clear preferences for 2D over 3D. Jurassic World sort of becomes the exception that proves the rule - specifically that 3D is a viable option for movies where it enhances the overall experience, but probably not worthwhile for most movies.  |  IP: Logged Jonathan Goeldner Phenomenal Film Handler Posts: 1360 From: Washington, District of Columbia Registered: Jun 2008 posted 07-05-2015 08:24 PM                     ^ the standout from the above mentioned list is 'Inside Out' Pixar's best and most underrated 3D presentation. 'Terminator Genisys' also has a good 3D - sadly the movie sucks donkey balls.  |  IP: Logged

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