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This topic comprises 6 pages: 1 2 3 4 5 6
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Author
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Topic: Film v Digital - Differences in Presentation Standards
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Buck Wilson
Jedi Master Film Handler
Posts: 894
From: St. Joseph MO, USA
Registered: Sep 2010
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posted 02-02-2015 06:58 PM
quote: Terry Lynn-Stevens
I once tried to complain to a theater manager about the masking and how they were showing scope on an open flat screen, the guy just looked at me with a blank stare and thought I was crazy.
This is the garbage that drives me crazy. It's a vicious circle really, a general dumbing down of the industry.
#1- New, under-paid, freshly promoted usher-to-manager fails to notice that the masking is in the wrong position.(How COULD he? Never properly trained, no one ever told him- he doesn't even know what masking is!)
#2- Customer immediately complains(during or right after show, same day) and 'manager' looks at him with a dumb look on his face, never looks into issue further(can't be bothered, doesn't know, doesn't care)
#3- Customer's expectations drop, why would he complain again if the "theater" doesn't seem to care and the problem continues? After all, It's not even his place to have to complain. Customer may or may not return...
#4- Theater suffers because that customer doesn't return(or at least not as often as he would have) and takes shortcuts like promoting underpaid staff, cheaper equipment, no masking to cover margins....... and there's the full circle.
You can apply this to nearly any problem. Especially if it saves the theater money. "Well, customers don't seem to care about of a lack of masking(Or curtains, tuned sound, fill-in-the-blank), so why install it?!" They never stop to consider the fact that they might in fact care, even if the customer doesn't know it. Again, it truly IS NOT the customers' job to know or care about masking or whatever else, it's part of the MAGIC that they EXPECT.
You'll hear constantly "They don't SEEM to care... "No one SEEMS to notice..." That's extremely dangerous. It's one thing in a one off instance like the skipping the fellow is trying to fix(promptly) but an entirely other thing when it affects business operations/plans/expectations etc...
The magic is leaving and the industry wonders why attendance is dropping.
Honestly, I don't get it. They're blind. They keep cutting corners thinking it's saving them money and increasing profits, BUT IT'S NOT. IT IS NOT WORKING.
quote: Terry Lynn-Stevens
I think if the chains did things the best way possible, they would see a 10% improvement on ticket sales and revenues. But the majority of people just don't care, they seem happy with what they are paying for.
Agreed about the revenue boost, but I wouldn't say a majority don't care, but rather, they simply don't know what they're missing. And to me, that's truly heartbreaking.
I work at a standard cheap multiplex, and I am truly embarrassed to even sell tickets because I know the experience is sub par. But what can I do but sell with a smile on my face....
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