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Topic: Dolby Unveils 7.1 Channel Sound for Cinemas - Premiering with Toy Story 3
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Frank Angel
Film God

Posts: 5305
From: Brooklyn NY USA
Registered: Dec 1999
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posted 06-29-2010 07:49 AM
One of two things will fix the too damn loud trailers. 1) good automation that you can program to follow Scott and Brad's format down-ticking to SR or even mono for the trailers or, if the automation is really good, let it adjust the level of the trailer pack to a lower volume than the feature (are there automation systems sophisticated enough to be able do that?) and 2) a projectionist who stays with the show until the feature starts and who can make those adjustments, even from trailer to trailer if necessary.
And Joe is right -- 1db a year? WTF?! If the effin things are too loud, they are too loud. What's the point of a trailer that is obviously too loud but let's not remix it so it matches standard feature average levels, let's just reduce it, not low enough so that it isn't too loud, but just 1db so we can say we did. And let's wait ten years and then we'll drop it another 1db and it will still too loud. What's the purpose of reducing trailer levels by some ridiculously small increment? How come features don't have levels that vary all over the place? Because they have a reference and they mix to that.
The reason trailers are much hotter is because the studios WANT them mixed that way. The studio is trying to SELL its product, and if they think mixing trailers louder than the way features are mixed, they will do it, and on purpose. quote: Manny Knowles Trailers that exceed the numerical upper limit have to be remixed.
And a studio or its trailer production company is going to go thru the cost of remixing when they wanted it to sound louder to begin with? It's the fox guarding the hen house. That's like telling your teenager to turn down the hip-hop blaring in his room and so he drops it 1db. What's the incentive to keep them from mixing hot or with heavy compression (easy way to make it sound annoyingly loud without necessarily kicking up the actual level) so that they get what they want -- a mix that gets the attention. You can bet they are not exactly worried about a few auntie Millies or uncle Festers getting annoyed.
I don't see any incentive for them to not keep on doing exactly what they are doing, TASA not withstanding. You want it to change? Then the exhibitor has to get some backbone and say, any trailer that sounds louder than the feature won't get on the screen; period. THAT would get them to keep trailer levels normal a lot quicker than the TASA program has or probably ever will.
Re: Chanel (Live the Fantasy) -- come on guys, that header typo has been with us now for 13 pages....it's almost like an old friend; why change it now?
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