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Author
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Topic: Paramount kills off 35mm in the US
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Leo Enticknap
Film God

Posts: 7474
From: Loma Linda, CA
Registered: Jul 2000
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posted 02-20-2014 11:11 AM
I've only seen The Master on BD, but agree that it was an unconventional choice for the first multiple print 70mm release in over a decade, and possibly the last we'll see. However, I can understand why: a lot of the lighting setups were very intricate, and the contrast between some of the brightly lit exteriors (e.g. on the ship) and the shadowy interiors, with lots of filtered light, was striking. It was emphatically not a "flash bang" movie, and it did drag a bit, but I'm glad I stuck through it.
As for the subject matter, I can't really go there without violating the "no religion" rule, unless I questioned whether or not Scientology is a religion, in which case I'd be up against the "no politics" rule! Suffice as to say that John Travolta can keep his e-meter.
However, I have heard multiple reports, here and elsewhere, of poor presentation and the 70mm prints being damaged. The one that got scratched in London was even reported in a national newspaper. I hope that there are some more 5/70 releases before the print stock disappears for good (probably when IMAX printing finishes), but the lesson to take away from that release surely has to be that some refresher training and a thorough "D-check" of the projector(s) and all film transport components has to happen in preparation for each booking. The operation and maintenance skills needed to "do 70mm right" are now used so rarely and in so few venues that, as with the people who fly and maintain classic aircraft in museum collections, a different approach is needed to keeping knowledge current now to the one used when 70mm presentation was a mainstream technology and in widespread use.
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Jack Ondracek
Film God

Posts: 2348
From: Port Orchard, WA, USA
Registered: Oct 2002
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posted 02-20-2014 01:14 PM
quote: Lyle Romer "Obsolete location" and "milked of every dime" are contradictory. Any obsolete location still operated by a major exhibitor is because it loses less money than it would cost to buy out the lease. If there were dimes to be milked, they would upgrade and keep it open.
It's a bit presumptuous to suggest what a chain might do with its business, unless you happen to work in that company's upper management.
Certainly, "dimes can be milked" in order to reduce the losses of an "obsolete location" to the extent possible.
Our area once had a large drive-in, located on 56 acres of prime commercial property. The owners spent over 15 years, getting permits and other ducks in line, and dealing with expected opposition to their redevelopment plans. During that time, they kept the business open, mostly to pay off as much of the property taxes as they could. Once the ducks lined up, they shut the place down.
Obsolete property, dimes milked.
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