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Topic: Anyone consuming HD or Blu-ray?
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Bobby Henderson
"Ask me about Trajan."

Posts: 10973
From: Lawton, OK, USA
Registered: Apr 2001
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posted 03-09-2008 03:02 AM
Just to try to pull things back on topic, did anyone in this forum see the statements made by Toshiba's CEO, Atsutoshi Nishida during an interview with the Wall Street Journal? Here's one of the things he floated:
quote: Atsutoshi Nishida If you watch standard DVDs on our [DVD] players, the images are of very high quality because they include an ‘upconverting’ feature. And we're going to improve this even more, so that consumers won't be able to tell the difference from HD DVD images. The players would be much cheaper than Blu-ray players too. Next-generation DVD players are in a much weaker position than when standard DVD players were first introduced.
It seems pretty strange to make a statement that upconverted DVD material is comparable to native 1080p content. It's especially strange given the fortune Toshiba poured into marketing, developing and distributing HD-DVD. If upconverting standard DVD was good enough, why bother selling HD-DVD in the first place?
Just to satisfy some curiosity about upconversion, I did an A-B comparison using Casino Royale since I have copies of it on both DVD and BD. I played both copies simultaneously in a HDMI connected DVD player and a PS3 so I could switch back and forth between HDMI inputs. DVD upconverted to 1080p looks decent. But the BD version is in an entirely higher class of quality.
Later in the Wall Street Journal interview Atsutoshi said he would like to put more resources into the HD video download market. Again, that seems pretty strange considering some of the business failures in that market.
Apple is also running into problems with their HD rental service, despite the strength of their brand name. They don't have nearly as many movies for sale or rent as they had planned. Negative reaction is growing as people discover the content is only 720p, not 1080p. The 720p material is savagely compressed down to bit rates around 4Mb/s -around half of what you get with a decent 480p DVD quality bit stream. And when you rent it, your rental expires within 24 hours of the download. For the same money, I can get a native 1080p BD movie from Hollywood Video or Hastings and keep the disc for 5 or 7 days. The BD movies usually come with a lot more stuff than just merely the movie.
Although Toshiba says they have no plans to market a Blu-ray Disc player, many believe the company will do so eventually. It could happen in a year or two. Toshiba participated with Sony and IBM in developing the Cell processor used in Playstation 3 consoles and certain IBM super computers. Sony recently sold a Cell chip fab plant to Toshiba for $835 million. Toshiba could incorporate the Cell CPU into new products, such as a BD Live capable Blu-ray player.
The Digital Bits' Bill Hunt and DVD File's Dan Ramer have judged Nishida's statements as just more anti-BD resentment. Hopefully that's all that it is instead of it turning into another organized campaign against Blu-ray.
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