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Author Topic: Dolby Cinema
Marcel Birgelen
Film God

Posts: 3357
From: Maastricht, Limburg, Netherlands
Registered: Feb 2012


 - posted 12-22-2014 04:15 AM      Profile for Marcel Birgelen   Email Marcel Birgelen   Send New Private Message       Edit/Delete Post 
I’ve tried to shoot some pictures, but a cellphone camera just couldn’t handle it. To quote Zaphod Beeblebrox: "It's the weird colour scheme that freaks me. Every time you try to operate one of these weird black controls, which are labeled in black on a black background, a small black light lights up black to let you know you've done it."

This essentially describes the whole layout of the room. Everything, except the screen, is black.

The "immersive tunnel" at the beginning is essentially a long, dark tunnel with indirect blue lightning all the way to the auditorium. It starts with about 15ft of slightly curved screen. This screen is a short throw projection affair. Four standard "office" LED DLP short throw projectors stitched together via edge blending and concealed in the ceiling. The whole thing runs a short loop based on the current movie and some generic Dolby content featuring some animated fanciness. After the projection, you get some "movie related multi-channel sounds" on a loop from some concealed speakers. Then you continue your journey to the auditorium itself. The space under the raisers of the auditorium has essentially been used to create this tunnel. There is a whole concept behind this tunnel and its design with curves and bends: You exit the busy lobby, the noises of the lobby slowly die away, while you enter the realm of the movie... The whole thing feels more like a theme park attraction than a movie theater. It remains to be seen how much of this effect gets still trough on a busy night.

The room is just sparsely lit. Besides the blue glow around the screen and the blue halo along the aisles, there's just the legally minimum of required light coming from lights in the ceiling. There’s also no other aisle lightning, so no shiny LED strips radiating their red, green or blueness at the screen. Emergency lightning also has been sufficiently masked to not interfere with the screen.

Something that will probably evade most casual visitors is that the walls of the auditorium, because it's so dark, are indeed all paneled and angled, much like a stealth fighter. It will take your eyes a few minutes to see just parts of it.
The seats are comfortable fake leather seats with headrests, but unfortunately with hard plastic arm rests. Also, those are not double armrests like in the concept pictures. The best part is the extreme legroom. Most people will be able to stretch their legs to full extent with still some room to spare. I'm unable to reach the seat in front of me and I do have rather long legs.
There are 64 speakers and 5 subwoofers in the room, none of them visible to the naked eye. They're indeed all concealed behind either the screen or the side panels. The Dolby Atmos system in this room sounds great, the acoustics in the room surely help. It's not the best I've heard, but we're entering the realm of "What does it matter? It's more than good enough." here. One of the most positive side effects of the acoustic treatments of the room: During the silent moments of a movie, it's totally silent. No audible noises leaking in from the lobby, the adjacent rooms, projection booth or air conditioning.

One of the biggest letdowns is the screen itself. It's a plain white screen, which is obviously an advantage over a silver screen. But like with almost all those new, premium concepts, there’s no masking whatsoever. Since the rest of the room is essentially black, if the content fits the screen exactly, this is no real distraction. Unfortunately, the screen is one of the common width type of screens, which in my opinion, is a missed chance to diversify from most of those other "PLF" concepts that use "flat screens".

The image is created by two Christie 6P laser projectors in a dual-mirror Christie Duo configuration. With their external laser light sources, fed via fiber and no need to fit a multi-kilowatt xenon bulb in their belly, they look rather nimble for what you would otherwise expect to find in such a big room.

One of the few barely usable pictures I managed to create is the one of the 3D glasses, using a bag of crisps as contrast. As you can see, those are not the standard Dolby 3D glasses, their glasses are bigger.

 -

I've tried my own (far superior) Infitec 3D glasses with this system, unfortunately, they're not compatible with the 6P laser system. Seemingly, the color primaries differ from the standard Dolby 3D deployment.

The provided 3D glasses, although larger than the standard glasses, aren't the best unfortunately. Many of them suffer from color defects in the extreme left and right (left being green and right being red) and also have this distracting white glare around the corners, comparable to what you'll predominantly find in the barely usable plastic version. Dolby really needs to fix this, which seems to be possible, because those über-expensive Infitec glasses don’t have those defects and at the given ticket price, you might expect flawless glasses. The interesting part is that one pair of glasses are better than the others.
If you have seen laser before, you might know what to expect. Laser projection for normal 2D DCI content looks very much like a regular, Xenon projected image. The difference is noticeable only in content that actually uses the broader color gamut and besides a few short demos and snipes, there's no content in "Dolby Vision" just yet. The few trailers there are, make those 2K Dolby Atmos trailers look stupid. So, this HDR content looks great, but more like computer graphics on steroids, not really cinematic. For normal, recorded content, it looks a lot more like "being there", which will also not really improve the cinematic looks. A lot like HFR, the whole HDR process will have a steep learning curve and also will take time to get accepted by movie buffs, I'm not yet sure if I actually want this to seep through to feature films in general.

For 3D, this system is a whole different matter though. The difference is almost night and day. It delivers 3D images at about the same brightness you'd expect from a good 2D show. This really is a game changer for 3D. Besides the problems with the glasses, Dolby 3D delivers this enhanced brightness without any crosstalk whatsoever, not even in the subtitling, which is traditionally hard to do. All in all, this is remarkable, given the brightness of the two combined pictures.
So, now for this black thing, which is also supposed to be an important part of “Dolby Vision”. Let me first start by saying: No, black still is not black, unfortunately. Also, the unavoidable letterboxing on an unmasked screen for anything but "flat" also doesn't help. But, the black on black with black buttons and handles design of the room helps. Also, the greater contrast due to more brightness also adds in obviously. The black is probably one of the best blacks I've seen using DLP projectors up until now and comparable to what would be achievable using 35mm.

The Netherlands is one of the few markets in mainland Europe that has, given the population density, some credible Digital IMAX presence. As a matter of fact, there is a Digital IMAX screen just a few yards away. Both concepts are similarly priced and if you compare both concepts, Dolby Cinema wins hands down. The picture is about equally big, but in 4K, which even helps for 2K content, because there's practically no more visible pixel grid on those oversized screens. The dual laser projector outperforms the dual 2K IMAX xenon projection in every aspect regarding brightness, the room is acoustically better, the sound systems outshines it in both raw power, clarity and detail. Also, although not entirely due to IMAX alone, the seats in this auditorium are far better as is the legroom, which will be greatly appreciated by all visitors.

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Bobby Henderson
"Ask me about Trajan."

Posts: 10973
From: Lawton, OK, USA
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 - posted 04-09-2015 01:37 PM      Profile for Bobby Henderson   Email Bobby Henderson   Send New Private Message       Edit/Delete Post 
Bump.

I was tempted to start another thread about this, perhaps in the "large format" forum, which could be called the Fake Large Format Forum once film-based processes have vanished completely.

Anyway, it's interesting news (from the L.A. Times) regarding Dolby Cinema in the United States.

quote: L.A. Times, Richard Verrier

AMC and Dolby are teaming up to build 100 high-tech theaters

AMC Entertainment, owner of the nation's second-largest theater chain, is partnering with San Francisco-based Dolby to bring sharper images and more lifelike sounds to cinemas.

The companies said they would debut 100 high-tech theaters over the next decade that will include Dolby Vision, a new laser projection system that offers sharper and more vivid images than conventional screens.

As part of the agreement, AMC will renovate its existing premium theaters, known as ETX and AMC Prime, and convert them into new venues called Dolby Cinema at AMC Prime.

Along with reclining seats that vibrate with the action on screen, the theaters also will be equipped with Dolby's Atmos sound system, which provides lifelike sounds of music, people and objects that flow around the theater in sync with the movie action.

Locally, AMC will debut the knew Dolby Cinema in Burbank in May, and in Century City in June. In all, 14 of the 100 new theaters will open in Southern California over the next decade, along with locations in San Francisco, Las Vegas, Philadelphia, Miami, Boston, Denver and Seattle.

"Guests should be prepared to be blown away when we launch this amazing theater experience," AMC Chief Executive Gerry Lopez said in a statement.

Financial terms of the partnership were not disclosed.

Theater chains such as AMC have been investing heavily in new technologies and premium services as a way to attract new moviegoers at a time when cinemas face rising competition from Netflix and other entertainment options that give consumers less incentive to leave their homes for the multiplex.

"We have what we believe is the ability to deliver a differentiated and unique experience that moviegoers can't find anywhere else," said Doug Darrow, senior vice president of cinema at Dolby.


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Terry Lynn-Stevens
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From: Toronto, Ontario, Canada
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 - posted 04-09-2015 03:51 PM      Profile for Terry Lynn-Stevens   Email Terry Lynn-Stevens   Send New Private Message       Edit/Delete Post 
This is great news [Smile] for Dolby and I am happy for them.

Aside from the few fan boys who cannot see the bigger picture, the roll out and acceptance of Dolby Atmos has not been very good, most consumers do not give a shit about Atmos and is clear that Dolby Atmos as a standalone option really is not working. I have said for a long time that Dolby needs to get into projection and cinema concept part of the business and it looks like they have.

People will no doubt love Dolby laser projection. I have seen a good number of films in laser as well as a number of IMAX demos and I have to say that IMAX laser projection is spectacular. The difference is like DVD to Bluray IMO and watching Xenon projection (especially single projection) now looks sub par. You really notice the limits of single projection Xenon when you see them back to back. I have no doubts that Dolby Cinema will be just as good.

Dolby was also correct in attaching itself to AMC and to AMC Prime. I would prefer no Prime but something tells me that other companies will do the Dolby Cinema at Big D or Dolby Cinema and Cineplex AVX. I could probably do without the shitty looking stealth walls and such but the younger generation of new fans will probably like them.

I would also expect higher surcharges on par with IMAX as these will be joint revenue.

IMO, its good news for Dolby, and good news for those who really like going to the cinema and it is also good news in general.

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Lyle Romer
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From: Davie, FL, USA
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 - posted 04-09-2015 07:35 PM      Profile for Lyle Romer   Email Lyle Romer   Send New Private Message       Edit/Delete Post 
quote: Terry Lynn-Stevens
I could probably do without the shitty looking stealth walls and such but the younger generation of new fans will probably like them.
Those walls serve a purpose. They are trying to keep light from reflecting at the screen for better contrast and black level.

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Bobby Henderson
"Ask me about Trajan."

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From: Lawton, OK, USA
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 - posted 04-09-2015 09:47 PM      Profile for Bobby Henderson   Email Bobby Henderson   Send New Private Message       Edit/Delete Post 
I thought the angled walls are there to improve sound quality -basically to control reflections of sound waves.

The thing I don't like about Dolby Cinema: the screen. From the pictures I've seen the screen looks too small for the room size. It is shaped for common width, which is terrible. No masking, no curtains and a blue halo has the screen looking more like a TV set.

I would prefer a room that has a larger, common height screen -one equipped with both movable black masking and curtains. Also I would prefer a room that is better decorated. Those angled walls might serve a purpose, but for some reason the spartan look of it has me thinking more of a temporary trade show exhibit rather than something meant to be permanent or at least installed for a long term.

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Marcel Birgelen
Film God

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From: Maastricht, Limburg, Netherlands
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 - posted 04-10-2015 04:08 AM      Profile for Marcel Birgelen   Email Marcel Birgelen   Send New Private Message       Edit/Delete Post 
I've seen their first install in the world in Eindhoven, which I described to some detail in the post above. They also explained their concept and what they try to achieve.

quote: Bobby Henderson
I thought the angled walls are there to improve sound quality -basically to control reflections of sound waves.
Those angled, deep black walls serve both purposes, both to suppress sound reflections but also to minimize light reflections. It's so dark in there, I couldn't take pictures of those angled walls, even with the house lights on.

quote: Bobby Henderson
The thing I don't like about Dolby Cinema: the screen. From the pictures I've seen the screen looks too small for the room size. It is shaped for common width, which is terrible. No masking, no curtains and a blue halo has the screen looking more like a TV set.
The screen is indeed, an unmasked common width affair. Proportionally to the room, it's smaller than the average IMAX digital installation. Since everything around the screen is in different shades of blackest black, if the content fits the screen, you won't miss the masking once the show started. But yeah, what about all those other non-flat aspect ratios...? I would have expected Dolby would have gotten this right...

Furthermore, the laser projection adds nothing really worthwhile for your average 2D DCI content. It's bright, but not really brighter than a well lit average sized Xenon digital screen.

Like I mentioned before, the wide-color-gamut content really IS impressive, but I'm still not sure if I want my movies to look like Candy Crush on overdrive.

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Bobby Henderson
"Ask me about Trajan."

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From: Lawton, OK, USA
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 - posted 04-10-2015 10:48 AM      Profile for Bobby Henderson   Email Bobby Henderson   Send New Private Message       Edit/Delete Post 
Yeah, I'm not going to be very fond of d-cinema shows that look more like an electronics store TV set whose color settings were dialed up to "torch". That's not very film like.

Wide gamma d-cinema projection should not have a goal of looking more garish or surreal. That's specifically what I hate about most high dynamic range still photography. They're not using all the extra bits of color depth to make things look more realistic. HDR video should simply be overcoming the limitations we have with traditional 8, 10 and 12 bit video. In normal digital still photography and videography it can be tough to capture and maintain a lot of subtle details in shadows without them crushing or keeping the gradient in a blue sky from banding when you want to alter it in post.

A candy crush color look also would seem to run totally against current color grading trends in movies. So many movies have been deliberately graded to look very dreary and desaturated, perhaps with tints of surgery room blue or urine yellow. Depressing.

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Marcel Birgelen
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From: Maastricht, Limburg, Netherlands
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 - posted 04-17-2015 04:47 AM      Profile for Marcel Birgelen   Email Marcel Birgelen   Send New Private Message       Edit/Delete Post 
quote: Bobby Henderson
Wide gamma d-cinema projection should not have a goal of looking more garish or surreal. That's specifically what I hate about most high dynamic range still photography. They're not using all the extra bits of color depth to make things look more realistic. HDR video should simply be overcoming the limitations we have with traditional 8, 10 and 12 bit video. In normal digital still photography and videography it can be tough to capture and maintain a lot of subtle details in shadows without them crushing or keeping the gradient in a blue sky from banding when you want to alter it in post.
Stitching an under and overexposed picture together via some questionable tone mapping technique is not what I would call "HDR", although it's being "sold" as HDR.

HDR also only works if your display device is capable of producing the colors necessary and most displays out there simply are not. So what's being sold as HDR right now is just some surreal fantasy hogwash, not the HDR we're looking for.

quote: Bobby Henderson
A candy crush color look also would seem to run totally against current color grading trends in movies. So many movies have been deliberately graded to look very dreary and desaturated, perhaps with tints of surgery room blue or urine yellow. Depressing.
The problem with all new technology and techniques is that they tend to get overused. That's why I'm so afraid of the Candy Crush color schemes coming our way with this wide gamut cinema. Everybody wants to show off how great this new technology is and as a result, it gets used the wrong way. It's like someone new to Photoshop discovering the beveled edges or lens flares. Soon all their stuff has beveled edges and lens flares.

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Marco Giustini
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 - posted 04-18-2015 01:14 PM      Profile for Marco Giustini   Email Marco Giustini   Send New Private Message       Edit/Delete Post 
I believe it's wide gamut, gamma is something else.
DCI gamut is already much larger than REC 709 gamut and I believe it's larger than any 'Wide Gamut' monitor on the market. A wider gamut is a tool, it does not mean that everything has to be candu crushed. It may be abused by someone at first but we cannot disapprove a technology improvement because it may be abused.

Thankfully D-Cinema projectors have pre-set gamut PCF files. We don't want to stretch the gamut of existing content to a wider one, that would be plain wrong

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Marcel Birgelen
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From: Maastricht, Limburg, Netherlands
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 - posted 04-18-2015 06:40 PM      Profile for Marcel Birgelen   Email Marcel Birgelen   Send New Private Message       Edit/Delete Post 
The correct term is indeed Wide Gamut, although the term Bobby used, wide gamma, isn't all that wrong.

REC 709 covers about 75% of the DCI-P3 spectrum, so yeah, there are more (possible) colors in Digital Cinema already, compared to standard HD broadcasts and DVD/Blu Ray content.

I do not generally disprove this wider color gamut, but still it's a tool which should be used with care. Unfortunately, history has proven us that care and consideration often fly out the window in favor of showing off the latest gimmicks.

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William Kucharski
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 - posted 04-21-2015 06:48 PM      Profile for William Kucharski   Email William Kucharski   Send New Private Message       Edit/Delete Post 
The projected revamp of AMC ETX theatres will be interesting, given it's my local ETX theater that has the bottom corners entirely washed out with an amber glow from the rope lights they strung along the stairs. [Frown]

Or, presentation quality has never exactly been AMC's forté.

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Marcel Birgelen
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 - posted 04-23-2015 06:29 PM      Profile for Marcel Birgelen   Email Marcel Birgelen   Send New Private Message       Edit/Delete Post 
If Dolby Cinema is consistent in their roll out, this will be a thing of the past.

The Dolby Cinema setup I've seen didn't have aisle lighting at all. I'm not entirely sure if that's entirely within regulation, but apparently they got the approval from the local fire department or they wouldn't be showing movies to the public.

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Stefan Vogels
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 - posted 04-24-2015 06:39 AM      Profile for Stefan Vogels   Email Stefan Vogels   Send New Private Message       Edit/Delete Post 
The Dolby Cinema in Eindhoven ( presuming that's the one you saw ) does have aisle lighting, but it is properly dimmed during the show and it is in a very clever angle to avoid ending up with light on screen.

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Marcel Birgelen
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From: Maastricht, Limburg, Netherlands
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 - posted 04-24-2015 07:30 AM      Profile for Marcel Birgelen   Email Marcel Birgelen   Send New Private Message       Edit/Delete Post 
quote: Stefan Vogels
The Dolby Cinema in Eindhoven ( presuming that's the one you saw ) does have aisle lighting, but it is properly dimmed during the show and it is in a very clever angle to avoid ending up with light on screen.
Since that's about the only Dolby Cinema theater in the vicinity, that's the one I've seen indeed.

I guess it was either not operational or I really didn't notice it. The automation had a few teething problems back then, the dimming of the halo effect for example, didn't work as planned and the show seemingly also didn't start automatically.

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Greg Staten
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 - posted 04-26-2015 01:46 PM      Profile for Greg Staten   Author's Homepage   Email Greg Staten   Send New Private Message       Edit/Delete Post 
Regarding the Dolby Cinema installations for Tomorrowland/Inside Out, I've found out which AMC theaters are being converted in Houston.

The AMC Deerbook 24 has taken their Atmos screen down and conversion started on Friday. The screen will go back up in time for Tomorrowland. The Dolby construction crew will then move over to the AMC Willowbrook 24 and begin the conversion of that theater so it will be ready in time for Inside Out.

Both of these are suburban theaters outside BW 8 in North Houston, Deerbrook being in Northeast Houston off US-59 and Willowbrook being in Northwest Houston off TX-249.

Unsure of the other cities at this time.

-greg

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