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» Film-Tech Forum ARCHIVE   » Operations   » Ground Level   » Grosses for PASSION OF CHRIST - a 100 Million in 5 days ? (Page 4)

 
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Author Topic: Grosses for PASSION OF CHRIST - a 100 Million in 5 days ?
Aldo Baez
Master Film Handler

Posts: 266
From: USA
Registered: Mar 2001


 - posted 02-21-2004 12:28 AM      Profile for Aldo Baez     Send New Private Message       Edit/Delete Post 
L.A. Times reported this morning that the opening has been upped to 2800 screens.

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Darryl Spicer
Film God

Posts: 3250
From: Lexington, KY, USA
Registered: Dec 2000


 - posted 02-21-2004 12:39 AM      Profile for Darryl Spicer     Send New Private Message       Edit/Delete Post 
Remember, the press likes to confuse the terminology of screens and print counts. Screens are locations so 2800 is how many actual theatres are playing the film. Print count will be in the range of 4000 prints

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Kamakshipalya Dhananjay
Expert Film Handler

Posts: 190
From: Bangalore, India
Registered: Aug 2002


 - posted 02-21-2004 01:25 AM      Profile for Kamakshipalya Dhananjay   Email Kamakshipalya Dhananjay   Send New Private Message       Edit/Delete Post 
well, the news about revision strategy for this film was first put by Variety.Com at 10.45 am, VARIETY.Com, Feb.19.

They quoted named sources within Newmarket in that article.

The revision is as under :

Prints :
Previous - 2500
Revised - 4000

Theatres :
Previous - 2000
Revised - 2800.

Unforeseen demand for tickets.

Also on record by Newmarket execs is that even the revised figures are most likely subject to further upward revision.

I guess, they will increase the number of theatres to 3100 and the number of prints to 4700 or so. In a day or two. But this whole episode makes me wonder whether in accomodating the request of Newmarket films, accomodating theatres knock off rival commitments. Is it so ?

Whether Newmarket or any other distributor, none could have, to start with, engaged these many theatres - I am sure most exhibitors themselves might have, three weeks ago, dismissed this current reach for the film as pure fantasy.

One major news site, Foxnews.Com called Newmarket as a Scrappy distributor. I wonder why they did so and what fault they could have possibly seen in Newmarket. I have been noting Newmarket since they pickep up the distribution of this film and there is absolutely nothing that they have said or done that should warrant such attacks. In fact, in every public statement released by Newmarket that I have seen, a reasoned and restrained response by them is everywhere.

BTW, I saw the spoof trailer of this film (mixing this film with music and style in Kill Bill) hosted by a NYU student. Quite impressive it is. (Link not put in because of reports of request by Newmarket or Gibson's representatives to NYU to remove the same).

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Phil Hill
I love my cootie bug

Posts: 7595
From: Hollywood, CA USA
Registered: Mar 2000


 - posted 02-21-2004 01:42 AM      Profile for Phil Hill   Email Phil Hill       Edit/Delete Post 
Steve: Thanks for a breath of fresh air in all this bull shit!

Also, keep in mind that most of the numbers are misquoted cuz of stupidity or not understanding the basis for the reports.

The numbers from Variety for example reflect "engagements"... which is the number of screens (NOT prints) times the number of times shown.

Bottom Line...other than from a financial point, WTF cares! I sure don't!

>>> Phil

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Steve Kraus
Film God

Posts: 4094
From: Chicago, IL, USA
Registered: May 2000


 - posted 02-21-2004 01:49 AM      Profile for Steve Kraus     Send New Private Message       Edit/Delete Post 
I kinda hope it makes a ton of money. Not because I care much about the religious agenda but because all the major distributors turned it down. Whether they were worried about controversy or they thought it was a turkey doesn't matter. Anytime conventional thinking is defied and someone makes a bundle in the process, good for them. [thumbsup]

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Kamakshipalya Dhananjay
Expert Film Handler

Posts: 190
From: Bangalore, India
Registered: Aug 2002


 - posted 02-21-2004 01:58 AM      Profile for Kamakshipalya Dhananjay   Email Kamakshipalya Dhananjay   Send New Private Message       Edit/Delete Post 
Where is the confusion here ?

Quote from Variety article :
----------------------------------------
Responding to increased demand from exhibitors, Icon and Newmarket said Wednesday that they now planned to distribute more than 4,000 prints of "Passion," up from the approximate 2,500 previously announced.

The increase reflects the expanding number of theaters that will play "Passion" and the number of theaters that will show the pic on multiple screens. Icon and Newmarket now say they plan to be in 2,800 theaters, up from an original 2,000.
-----------------------------------------

Link : Feb 19 - 'Passion' building among exhibitors - Correction made to the article on Feb.20

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Michael Schaffer
"Where is the
Boardwalk Hotel?"

Posts: 4143
From: Boston, MA
Registered: Apr 2002


 - posted 02-21-2004 01:15 PM      Profile for Michael Schaffer   Author's Homepage   Email Michael Schaffer   Send New Private Message       Edit/Delete Post 
I am surprised you didn't ask if somebody has Jesus' phone number!

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Steve Kraus
Film God

Posts: 4094
From: Chicago, IL, USA
Registered: May 2000


 - posted 02-21-2004 11:05 PM      Profile for Steve Kraus     Send New Private Message       Edit/Delete Post 
Middle initial "H" right?

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Dennis Benjamin
Phenomenal Film Handler

Posts: 1445
From: Denton, MD
Registered: Feb 2002


 - posted 02-21-2004 11:16 PM      Profile for Dennis Benjamin   Author's Homepage   Email Dennis Benjamin   Send New Private Message       Edit/Delete Post 
O.K.

This film will make the Big Boy film companies wake up. I would guess that the film has probably surpassed the $50 million mark in pre-sales alone (world-wide). That only accounts for 10 percent of the people who actually want to see the film. I have already spoke to people who have seen it, and yes it is pretty disturbing. However, I believe that this film will break a whole helluva lotta records for a Feburary release. We will be hearing about this one for a while.

Mel Gibson = Marketing genius
All this publicity = lots of Money

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Claude S. Ayakawa
Film God

Posts: 2738
From: Waipahu, Hawaii, USA
Registered: Aug 2002


 - posted 02-21-2004 11:27 PM      Profile for Claude S. Ayakawa   Author's Homepage   Email Claude S. Ayakawa   Send New Private Message       Edit/Delete Post 
A total of thirteen multiplex theatres in Hawaii will play "THE PASSION OF CHRIST" and one of them will be Pacific's Ward 16 which is considered by many including myself as the state's finest movie theatre. It will play the film in two of their largest auditoriums and eight thousand seats have already been pre sold to church groups. Signature Theatres will also play it on multiple screens at their two premier theatres the Dole Cannery and the Pearl Highlands. I understand Pacific's Kahala and the Koko Marina at two of Honolulu's affluent areas will also be playing the film so report of the film's release targeted only in low income areas is definitely not true.

-Claude

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Thomas Procyk
Phenomenal Film Handler

Posts: 1842
From: Royal Palm Beach, FL, USA
Registered: Feb 2002


 - posted 02-22-2004 12:27 AM      Profile for Thomas Procyk   Email Thomas Procyk   Send New Private Message       Edit/Delete Post 
Everyone is playing Passion of Christ -- They even delivered a print to our sub-run theater yesterday when they picked up our Technicolors. We told the driver there must be a mistake. He said no. We weren't booked for it, but the cans indicate our address is supposed to play it on the 25th [Confused]

I'll sit back and let management sort it out. [Smile]

=TMP=

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Pravin Ratnam
Jedi Master Film Handler

Posts: 844
From: Atlanta, GA,USA
Registered: Sep 2002


 - posted 02-22-2004 02:17 AM      Profile for Pravin Ratnam   Email Pravin Ratnam   Send New Private Message       Edit/Delete Post 
The big studios must be kicking themselves for passing on this. The trailer picked up a lot of buzz even before Newmarket picked this up. It should not have been such a surprise.

I never understood the risk factor studios were trying to consider. You heard so much talk of a backlash for those who release Last Temptation of Christ. The release of that movie had no effect on future revenues for that studio. I don't think many people in the Jewish community who may be offended by Passion will bother boycotting future Newmarket movies. People just don't make a connection with the studio when making a choice to watch a movie.

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Michael Schaffer
"Where is the
Boardwalk Hotel?"

Posts: 4143
From: Boston, MA
Registered: Apr 2002


 - posted 02-22-2004 02:39 AM      Profile for Michael Schaffer   Author's Homepage   Email Michael Schaffer   Send New Private Message       Edit/Delete Post 
H?

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Carl Martin
Phenomenal Film Handler

Posts: 1424
From: Oakland, CA, USA
Registered: Feb 2002


 - posted 02-22-2004 02:52 AM      Profile for Carl Martin   Author's Homepage   Email Carl Martin   Send New Private Message       Edit/Delete Post 
the jig is up michael. i always suspected you weren't a real american.

carl

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Kamakshipalya Dhananjay
Expert Film Handler

Posts: 190
From: Bangalore, India
Registered: Aug 2002


 - posted 02-22-2004 07:49 AM      Profile for Kamakshipalya Dhananjay   Email Kamakshipalya Dhananjay   Send New Private Message       Edit/Delete Post 
The reviews are coming in from everywhere. Those who have reviewed have expressed many things, most unanimously, that this is a great film. Many even go to the extent of calling it the greatest movie they have ever seen.

The violence and gore, many say, is too much - yet, many also claim the other parts in this film lend the strength to sustain the violence and gore at some places.

I have only seen the trailer of this film. The scene in which a huge nail is pierced into Jesus' palm drew an instantaneous chill and fright within me, yet, when I had finished seeing the trailer, I had no doubt in my mind that this would be most powerful film I would see in many years or, I am not that old anyway, maybe, the most powerful film I have ever seen.

Curiously, it remains to question - what were the people within the studios who were shown this film and who generously and unreservedly rejected this film really thinking about this film anyway ?

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