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Topic: What's the latest theatre to close or open you have heard about?
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Bobby Henderson
"Ask me about Trajan."
Posts: 10973
From: Lawton, OK, USA
Registered: Apr 2001
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posted 12-17-2010 10:26 AM
I can't tell if Carmike is charging an extra premium (on top of 3D) for it's "Big D" thingie. With a 78' X 35' screen installed I hope they're using two projectors. Otherwise that 3D image is going to be really really DIM!
BTW, Carmike's Big D artwork is cheesy as hell and looks like the work of an amateur and the creative idea has the smell of committee wafting off of it. The letter style combination is awful (modified Avant Garde mixed with Helvetica, tiny "digital experience" letters set in crappy Monotype Garamond and Brush Script thrown in for good measure, ugh). The Exorcist puke green color scheme is overbearing -especially painted all over the auditorium. The multiple, stacked D's in the Big D artwork got me thinking about giant breasts rather than "3D" for whatever reason! Maybe the green is supposed to steer me away from that thought. They're lucky they didn't use hot pink!
Carmike Cinemas really has to do something about their advertising materials. Too often their ad materials look like an amateur made them rather than professionals in a design studio or ad agency. That could be due to any number of reasons (executives or marketing people with zero design talent making the creative decisions, someone with no artistic talent laying out the artwork, a committee of non-creative people making changes until the finished idea looks like crap, etc.). Finally, a lot of the materials have little if any consistency from one ad piece to the next. Lots of major companies develop far reaching brand identity systems to keep everything looking consistent whether it's a TV commercial, magazine ad, outdoor sign, bus stop poster, web site, brochure or even a business card. Consistency is a big part of what keeps things looking professional. What's going on with Carmike's ads is common in many places. Too often you get some mid level manager deviating from the branding scheme (if there is a branding system at all), playing designer and going with whatever fonts he had on his computer. Let's distort those fonts while we're at it!
![[Roll Eyes]](rolleyes.gif)
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Tom Petrov
Five Guys Lover
Posts: 1121
From: El Paso, TX
Registered: Jan 2003
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posted 12-25-2010 02:26 AM
quote:
I can't tell if Carmike is charging an extra premium (on top of 3D) for it's "Big D" thingie. With a 78' X 35' screen installed I hope they're using two projectors. Otherwise that 3D image is going to be really really DIM!
BTW, Carmike's Big D artwork is cheesy as hell and looks like the work of an amateur and the creative idea has the smell of committee wafting off of it. The letter style combination is awful (modified Avant Garde mixed with Helvetica, tiny "digital experience" letters set in crappy Monotype Garamond and Brush Script thrown in for good measure, ugh). The Exorcist puke green color scheme is overbearing -especially painted all over the auditorium. The multiple, stacked D's in the Big D artwork got me thinking about giant breasts rather than "3D" for whatever reason! Maybe the green is supposed to steer me away from that thought. They're lucky they didn't use hot pink!
Carmike Cinemas really has to do something about their advertising materials. Too often their ad materials look like an amateur made them rather than professionals in a design studio or ad agency. That could be due to any number of reasons (executives or marketing people with zero design talent making the creative decisions, someone with no artistic talent laying out the artwork, a committee of non-creative people making changes until the finished idea looks like crap, etc.). Finally, a lot of the materials have little if any consistency from one ad piece to the next. Lots of major companies develop far reaching brand identity systems to keep everything looking consistent whether it's a TV commercial, magazine ad, outdoor sign, bus stop poster, web site, brochure or even a business card. Consistency is a big part of what keeps things looking professional. What's going on with Carmike's ads is common in many places. Too often you get some mid level manager deviating from the branding scheme (if there is a branding system at all), playing designer and going with whatever fonts he had on his computer. Let's distort those fonts while we're at it!
[Roll Eyes]
Big D is an extra surcharge and so is 3D. So both are applied if the movie is in a BigD theatre and is 3D.
I like Carmike's website. It clearly states if the film is DLP (I think all Carmikes are), Stadium seating and go so far as to differentiate whether the film is DTS or Dolby.
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Michael Riley
Film Handler
Posts: 52
From: New Jersey
Registered: Apr 2010
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posted 12-29-2010 06:21 PM
While out and about this afternoon, it looks as though the old Mallview Cinema in Waterbury, CT has shut down, at least temporarily. It was originally opened as a Hoyts in 1988, directly across the street from the old Naugatuck Valley Mall (which ironically contained a 2 screen theater run by General Cinema). It was a quality Multiplex and ran until Hoyts opened a new 12 screen location (now run by Regal) in the new Waterbury mall in September 1997.
Hoyts ran it as a second run for the remainder of the buildings lease and shuttered it in mid-1998. Shortly after Hoyts closed it, it was reopened by independent owners who ran it as a second run and later a first run, successfully competing with Hoyts / Regal on the other side of town.
The original independent owners sold it to new owners around 2006, and the quality of the theater took a serious nosedive afterwards. It's been teetering on the brink of existence since then, and I've often wondered how they've managed to survive this long, as their business seemed to be non-existant for years now. The sign on the door indicates that they might be back in the Spring, but I'll believe it when I see it.
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