Film-Tech Cinema Systems
Film-Tech Forum ARCHIVE


  
my profile | my password | search | faq & rules | forum home
  next oldest topic   next newest topic
» Film-Tech Forum ARCHIVE   » Operations   » Ground Level   » Is 3D already dying? (Page 2)

 
This topic comprises 6 pages: 1  2  3  4  5  6 
 
Author Topic: Is 3D already dying?
Frank Angel
Film God

Posts: 5305
From: Brooklyn NY USA
Registered: Dec 1999


 - posted 07-24-2010 04:11 PM      Profile for Frank Angel   Author's Homepage   Email Frank Angel   Send New Private Message       Edit/Delete Post 
3D isn't the problem, it's the surcharge, plain and simple. And whereas that was theoretical in the first few releases. It is has become obvious now that enough people just aren't going to shell out that extra money for 3D now that it has become almost commonplace.

When it was a novelty, people were willing to pay extra to see it; now they've come, they've payed and they've seen, and they are done with it. The surcharge can become the deciding issue when making a choice between 2D and the more expensive 3D. If the prices were level, that would be the real determining factor as to how the ratio of 2D to 3D will play out. Adding a surcharge has obviously biased the playing field so it is impossible to tell if it is really the 3D process that the audiences are drifting away from or the extra cost to see it.

Imagine if there were two versions of a movie -- one in scope and one flat, but the exhibitor added a surcharge for the scope version. How would one be able to determine if a drop off in scope attendence was due to a particular public penchant for the "flat experience" or just that a percentage of them don't see any value to scope worth paying more.

If the attendance for 3D versions continues to drop, exhibitors will have no choice but to level out the pricing for 3D product, otherwise their investment in the 3D hardware will be of an investment with zero return on the dollar.

 |  IP: Logged

Bruce Hansen
Jedi Master Film Handler

Posts: 847
From: Stone Mountain, GA, USA
Registered: Dec 1999


 - posted 07-24-2010 06:40 PM      Profile for Bruce Hansen   Email Bruce Hansen   Send New Private Message       Edit/Delete Post 
quote: Mike Blakesley
Well...if it has worked as a gimmick multiple times in the past, who's to say it won't work as a gimmick again?

That is what is happening right now. People are coming to see the gimmick, but they are beginning to tire of it. 3D will go away for some time (as it has ALWAYS done in the past), and we will see it again in another 30 to 50 years.

 |  IP: Logged

Aaron Mehocic
Jedi Master Film Handler

Posts: 804
From: New Castle, PA, USA
Registered: Jun 99


 - posted 07-24-2010 09:07 PM      Profile for Aaron Mehocic   Email Aaron Mehocic   Send New Private Message       Edit/Delete Post 
The only thing I will be seeing in 50 years will be the ruffled silk fabric of what ever casket they lay me in.

 |  IP: Logged

Martin McCaffery
Film God

Posts: 2481
From: Montgomery, AL
Registered: Jun 99


 - posted 07-24-2010 10:24 PM      Profile for Martin McCaffery   Author's Homepage   Email Martin McCaffery   Send New Private Message       Edit/Delete Post 
Typical Hollywood sylogisim:
Avatar Made Money
Avatar was in 3D
Therefore 3D makes money.

This is exactly the same as:
Titanic Made Money
Titanic was a 3+ hour movie about sinking ships
Therefore 3+ hour movies about sinking ships make money.

 |  IP: Logged

Jeremy Weigel
Phenomenal Film Handler

Posts: 1062
From: Edmond, OK, USA
Registered: Mar 2007


 - posted 07-24-2010 11:14 PM      Profile for Jeremy Weigel   Email Jeremy Weigel   Send New Private Message       Edit/Delete Post 
quote: Martin McCaffery
This is exactly the same as:
Titanic Made Money
Titanic was a 3+ hour movie about sinking ships
Therefore 3+ hour movies about sinking ships make money.

And 3+ hour movie about sinking ships in 3D will make even more money...

 |  IP: Logged

Eric Robinson
Jedi Master Film Handler

Posts: 538
From: Santa Rosa, CA
Registered: Jan 2005


 - posted 07-25-2010 04:56 PM      Profile for Eric Robinson   Email Eric Robinson   Send New Private Message       Edit/Delete Post 
Avatar made money
Avatar is from James Cameron
Therefor, James Cameron makes films that make money

3D makes money
3+ hours make money
James Cameron likes underwater stuff
The Titanic is underwater
The Titanic makes money: James makes money
Therefor if James makes an underwater movie
in 3D that is over 3 hours long about the Titanic
The money made will be 4 times higher than normal
Hasn't anyone noticed this yet?

 |  IP: Logged

James Westbrook
Phenomenal Film Handler

Posts: 1133
From: Lubbock, Texas, Usa
Registered: Mar 2006


 - posted 07-25-2010 05:00 PM      Profile for James Westbrook   Email James Westbrook   Send New Private Message       Edit/Delete Post 
When 3D dies, may I please kick the corpse?

 |  IP: Logged

Jonathan M. Crist
Jedi Master Film Handler

Posts: 531
From: Hershey, PA, USA
Registered: Apr 2000


 - posted 07-25-2010 05:31 PM      Profile for Jonathan M. Crist   Email Jonathan M. Crist   Send New Private Message       Edit/Delete Post 
Avatar is being re-released on August 27th.

I guess if you add Titanic on as a double bill and then you really ought to make some money.

 |  IP: Logged

Daniel Schulz
Master Film Handler

Posts: 387
From: Los Angeles, CA USA
Registered: Sep 2003


 - posted 07-25-2010 09:28 PM      Profile for Daniel Schulz   Author's Homepage   Email Daniel Schulz   Send New Private Message       Edit/Delete Post 
FWIW, the fanboys at Comic-Con cheered when Joss Whedon said he'd rather show Cabin in the Woods in 2D than the 3D the studio wanted, as his DP had been studying the look of John Carpenter's horror films and they were going for a "classic" look. He even mentioned as a joke specifically advertising the film as being in 2D.

Also I was told (I didn't see it for myself) that an audience treated to a new trailer for Harry Potter cheered the trailer until the "In 3D" text came up, at which point the cheers switched to boos.

 |  IP: Logged

Mike Blakesley
Film God

Posts: 12767
From: Forsyth, Montana
Registered: Jun 99


 - posted 07-25-2010 10:47 PM      Profile for Mike Blakesley   Author's Homepage   Email Mike Blakesley   Send New Private Message       Edit/Delete Post 
All that proves is that there were some 3D fans in the room, and some non-3D fans.

 |  IP: Logged

Victor Liorentas
Jedi Master Film Handler

Posts: 800
From: london ontario canada
Registered: May 2009


 - posted 07-25-2010 11:10 PM      Profile for Victor Liorentas   Email Victor Liorentas   Send New Private Message       Edit/Delete Post 
I do find the tide is turning at least a wee bit based on the feedback i am getting from all over the place.
I don't want to sound like a 3d hater but more a [dlp] hater [Big Grin]

I just want to see film 2d treated fairly instead of [bs] on in the name of progress!

 |  IP: Logged

Frank Angel
Film God

Posts: 5305
From: Brooklyn NY USA
Registered: Dec 1999


 - posted 07-26-2010 05:51 PM      Profile for Frank Angel   Author's Homepage   Email Frank Angel   Send New Private Message       Edit/Delete Post 
I don't know, but this sure doesn't sound like 3D is dying to me --

quote:
SMPTE 3D Conference: A Success by Every Measure!

Dear Frank Angel,

Over the past several weeks, you've received a number of updates regarding our first ever International Conference on Stereoscopic 3D for Media and Entertainment - the only scientific gathering focused exclusively on 3D. I am pleased to report that the event, held 13-14 July in New York City, was a success by nearly every measure!

During this two-day event, leading experts from multiple industries detailed a series of critical, next-generation 3D approaches and findings to a standing-room only audience, covering everything from lighter-weight camera designs and image-processing capabilities to speed 2D-to-3D conversion to more efficient 3D content pre-preproduction techniques and a review of the latest 3D display technologies, including holography.

Pete Lude, our Executive Vice-President and Conference program chair summed up the proceedings well: "There is a vibrant, worldwide community of stereoscopic researchers, scientists, and engineers laying the groundwork for the next generation of 3D tools. As the worldwide leader in motion-imaging standards and education, our mission is to enable these experts to exchange the latest ideas and accelerate the development of the 3D standards and solutions that industry needs."

I want to thank the conference program committee for its vision in shaping this event, the Board of Governors for its unflagging support, and the New York Section volunteers and SMPTE staff for handling the myriad details associated with making it a success. Based on the strong content, stand-room-only attendance, and enthusiastic feedback, we plan to hold another 3D conference next summer and look forward to seeing even more of you there!

In the meantime, you can view abstracts from the conference proceedings at http://www.smpte.org/events/3d_conference/3DConfProg/. Full papers will be available for sale beginning 1 August 2010.

-- From the SMPTE Member Listserv

 |  IP: Logged

Matt Fields
Jedi Master Film Handler

Posts: 545
From: Ohio, United States
Registered: Jun 2005


 - posted 07-26-2010 05:57 PM      Profile for Matt Fields   Email Matt Fields   Send New Private Message       Edit/Delete Post 
The only problem I see is that their are simply too many 3D movies and people will grow weary of it.

I think there should be about one a month.

 |  IP: Logged

Mike Blakesley
Film God

Posts: 12767
From: Forsyth, Montana
Registered: Jun 99


 - posted 07-26-2010 07:02 PM      Profile for Mike Blakesley   Author's Homepage   Email Mike Blakesley   Send New Private Message       Edit/Delete Post 
Agreed. Since we only have the one screen, I can see us skipping over about half or more of the 3D movies. (Sorry to miss you, Last Airbender. Have a nice life on video, Step Up 3D. Come on in, Harry Potter 7!) That way it'll be more of an event for us and people will know we've picked the best of the bunch.

 |  IP: Logged

Claude S. Ayakawa
Film God

Posts: 2738
From: Waipahu, Hawaii, USA
Registered: Aug 2002


 - posted 07-26-2010 11:34 PM      Profile for Claude S. Ayakawa   Author's Homepage   Email Claude S. Ayakawa   Send New Private Message       Edit/Delete Post 
When I was at the Pearlridge 16 Theatre in Aiea, Hawaii yesterday to see KARATE KID, I could not believe the number of 3-D films that are scheduled between now and December from the posters and standees I saw in the lobby. I think there are at least three scheduled in August and this does not include the exclusive 3-D re release of AVATAR both in regular 3-D and IMAX. It is absolutely insane when there are only limited 3-D screens and many houses with only one system and about three 3-D films playing at the same time.

-Claude

 |  IP: Logged



All times are Central (GMT -6:00)
This topic comprises 6 pages: 1  2  3  4  5  6 
 
   Close Topic    Move Topic    Delete Topic    next oldest topic   next newest topic
 - Printer-friendly view of this topic
Hop To:



Powered by Infopop Corporation
UBB.classicTM 6.3.1.2

The Film-Tech Forums are designed for various members related to the cinema industry to express their opinions, viewpoints and testimonials on various products, services and events based upon speculation, personal knowledge and factual information through use, therefore all views represented here allow no liability upon the publishers of this web site and the owners of said views assume no liability for any ill will resulting from these postings. The posts made here are for educational as well as entertainment purposes and as such anyone viewing this portion of the website must accept these views as statements of the author of that opinion and agrees to release the authors from any and all liability.

© 1999-2020 Film-Tech Cinema Systems, LLC. All rights reserved.