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Author Topic: Is 3D already dying?
Rob Ferreira
Film Handler

Posts: 25
From: Conway, NH, USA
Registered: Oct 2005


 - posted 08-16-2010 02:00 AM      Profile for Rob Ferreira   Author's Homepage   Email Rob Ferreira   Send New Private Message       Edit/Delete Post 
Our theatre is going to be getting the Technicolor 3D soon. As it's only on a few hundred screens in the US, I can't yet comment on how it looks in compared to digital Real3D or Disney 3D or even the classic red/blue glasses.

At any rate, 3D seems to hit in these 30 year cycles. Popular in the 50s, again in the 80s, and now. It'll die off soon, I hope. It's a generic technology that focuses on visuals instead of stories. Which is made even more apparent by that god-awful piece of Smurf trash AVATAR. Recycled bullshit story, poor acting, and phenomenal 3D and visuals. Wahoo. Who gives a shit? Obviously a lot of morons who care nothing about the movies themselves and everything about having shit pop out at them. Biggest movie of all time? Give me a break.

Even with the recent release of 3D TVs, and channels like ESPN broadcasting in 3D, I still don't see it lasting forever. Fads come and go, right?

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Chris Slycord
Film God

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From: 청주시, 경북도, South Korea
Registered: Mar 2007


 - posted 08-16-2010 11:15 AM      Profile for Chris Slycord   Email Chris Slycord   Send New Private Message       Edit/Delete Post 
quote: Rob Ferreira
I can't yet comment on how it looks in compared to digital Real3D or Disney 3D or even the classic red/blue glasses.
FYI
Since this is a common misconception, there's no such 3D system as "Disney Digital 3D." Disney calls every 3D movie they release as being in "Disney Digital 3D" whether it is played in Real D, XpanD, Dolby, or anything else digital I'm leaving off.

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Frank Angel
Film God

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From: Brooklyn NY USA
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 - posted 08-16-2010 11:20 AM      Profile for Frank Angel   Author's Homepage   Email Frank Angel   Send New Private Message       Edit/Delete Post 
It's not their fault; Disney just can't help themselves.

They put Micky Mouse ears on every street lamp in Orlando. Bet they were pulling their hair out trying to figure out where on the poles they could put the copyright & trademake symbols.

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Mike Blakesley
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From: Forsyth, Montana
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 - posted 08-16-2010 01:37 PM      Profile for Mike Blakesley   Author's Homepage   Email Mike Blakesley   Send New Private Message       Edit/Delete Post 
I will say this about Disney: They know a thing or two about branding aggressively. With their 3D digital films, you get a "Disney Digital 3D" tag to play before the movie. There's nothing wrong with reinforcing their brand.

When we were in Disney World last year, I bought a box of Minnie's Chocolate Chip Cookies. They were super-expensive compared to Chips Ahoy or whatever, but seeing the colorful box made me hungry for cookies. If they had been just generic branded cookies I probably wouldn't have even spotted them on the shelf. (Were they good? You bet they were.)

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Mark Gulbrandsen
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From: Music City
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 - posted 08-16-2010 02:45 PM      Profile for Mark Gulbrandsen   Email Mark Gulbrandsen   Send New Private Message       Edit/Delete Post 
I've always thought that exhibitors that offer both 2-D and 3-Dee at the same location might as well also shoot themselves in the head. Of course the cheapskate public is going to buy the cheaper ticket! Why on earth would anyone book a 2-D print when they have 3-Dee capabilities in the same building is beyond me.... unless that single system is already playing 3-Dee. Just schedule MORE 3-Dee showings instead. Onne chain I do service work for never has the same print playing at the same location in 2-D where they have 3-Dee. They play the 2-D print at another location clear across town at a less favored site! This approach works very well and theor 3-Dee groses have stayed much higher than their 2-D groses on the same picture.

quote: Mike Blakesley
(Were they good? You bet they were.)

Of course they were good... Minnie baked them herself!

Mark

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Chris Slycord
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From: 청주시, 경북도, South Korea
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 - posted 08-16-2010 03:33 PM      Profile for Chris Slycord   Email Chris Slycord   Send New Private Message       Edit/Delete Post 
quote: Mark Gulbrandsen
I've always thought that exhibitors that offer both 2-D and 3-Dee at the same location might as well also shoot themselves in the head. Of course the cheapskate public is going to buy the cheaper ticket! Why on earth would anyone book a 2-D print when they have 3-Dee capabilities in the same building is beyond me....
1) Even at locations that have both 3D and 2D simultaneously, most people choose 3D
2) Cheapskates won't simply go to a 3D showing... they'll go somewhere else that has it in 2D. And you can't assume that adding another 3D showing will lead to more 3D tickets since you would know that many time having an extra showing just leads to less people per showing. So really, it can be beneficial to have a print in 2D as well as have it in 3D.

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Steve Guttag
We forgot the crackers Gromit!!!

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From: Annapolis, MD
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 - posted 08-16-2010 06:18 PM      Profile for Steve Guttag   Email Steve Guttag   Send New Private Message       Edit/Delete Post 
Yep...and furthermore...some folks, regardless of the price, want to see movies in 2D and not fool with the glasses...folks like kids and the more mature groups. Now there are some that fall into those two that do want 3D but the by and large, it is the the teens to 30s that are the prime 3D market. But who wants to throw away any of the market?

I've been asked more than once on how to show the 3D movie in 2D for special screenings. One even got the distributor to issue them the 2D version as well.

Steve

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Claude S. Ayakawa
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From: Waipahu, Hawaii, USA
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 - posted 08-16-2010 08:27 PM      Profile for Claude S. Ayakawa   Author's Homepage   Email Claude S. Ayakawa   Send New Private Message       Edit/Delete Post 
Steve,

I celebrated another birthday almost two weeks ago and as a very mature person in his early seventies , I still love good 3-D after getting hooked in the fifties. I never cared very much for the process they used when 3-D came back in the seventies and eighties but current 3-D films like AVATAR and STEP UP 3-D were excellent and worth paying extra to see them. I was not yet wearing glasses in the fifties but I do now. Without or with the prescription glasses I wear now, wearing 3-D glasses has never been a problem except the awful ones I was made to wear when I saw TOY STORY 3 at the Consolidated's Ward 16 in the very overhyped Expend Digital Cinema recently. The only thing threatening 3-D right now is the excessive amount of animated films in the format and movies that were photographed in 2-D and converted to 3-D. Because the studios are doing that, I have not seen most of the 3-D films that have been released so far. Give me real 3-D, live action and a very good story and I will be glad to pay extra to see them at a cinema.

-Claude

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Mike Blakesley
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From: Forsyth, Montana
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 - posted 08-17-2010 03:02 AM      Profile for Mike Blakesley   Author's Homepage   Email Mike Blakesley   Send New Private Message       Edit/Delete Post 
I'm wondering about the upcoming Harry Potter movie. Apparently it was planned for 3D from the get-go, but now I'm hearing it is a conversion too.

So is it possible to do a good conversion to 3D? Or is Harry bound to suck?

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Ian Parfrey
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 - posted 08-17-2010 04:19 AM      Profile for Ian Parfrey   Email Ian Parfrey   Send New Private Message       Edit/Delete Post 
quote: Mike Blakesley
So is it possible to do a good conversion to 3D? Or is Harry bound to suck?
Very good question.

This is the film which will succeed or fail on the story/franchise alone, and it will be very interesting to see how the boxoffice receipts spread across the 2D and 3D screens.

Considering the piss-poor reception to the recent conversions, Warners would have to be absolutely brain-dead to risk another 3D ripoff conversion. Still, when the studios are pushing ultra-hard the 3D experience, then it would come as no surprise to this commentator that Warner would try. If they do and the conversion blows, then they can kiss goodbye the surcharge, and the decline of 3D will be well on its way.

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Chris Slycord
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From: 청주시, 경북도, South Korea
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 - posted 08-17-2010 07:18 AM      Profile for Chris Slycord   Email Chris Slycord   Send New Private Message       Edit/Delete Post 
But those complaints happened after HP had already been announced for quite some time that it was gonna be 3D and they'd probably already done quite a bit of the shooting for the movie.

Also, not all of the 3D conversion stuff was done poorly. Alice in Wonderland, for instance, was shot 2D but with most of it composed with the knowledge that it was gonna be 3D and I thought it worked pretty well.

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Jonathan Smith
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From: Youngstown, OH
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 - posted 08-17-2010 10:56 AM      Profile for Jonathan Smith   Email Jonathan Smith   Send New Private Message       Edit/Delete Post 
Well, it was shot, as all the prior "Harry Potters" were, on 35mm film, so it is obviously going to have to be a 3D conversion.

IDK WTF they don't resurrect some of the 80s 2-perf. cameras I assume they used to film 3D movies then.

Obviously, in this day and age, it is too prohibitively expensive to shoot two 4-perf. cameras simultaneously.

But, with 2-perf. I don't know why the hell all the 3D rigs now are digital. It still looks like trash, frankly. I've only seen a couple of digital movies really pull the look off, "Date Night," "Knowing," and "Collateral."

The first and the latter pulled the look off because they embraced digital cameras' strengths rather than trying to make them look like film. The one in the middle did alright because they deliberately made every daylight exterior cloudy so as to avoid blown highlights.

I still maintain 3D is a push to digitize the film industry at the top level, which is a loss for everyone except the chip companies. I don't think anyone here will argue that 35mm neg. still is king, even scanned and F-ed with.

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Martin McCaffery
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 - posted 08-17-2010 11:16 AM      Profile for Martin McCaffery   Author's Homepage   Email Martin McCaffery   Send New Private Message       Edit/Delete Post 
quote: Jonathan Smith
Obviously, in this day and age, it is too prohibitively expensive to shoot two 4-perf. cameras simultaneously.
On a $100million production, the cost of film runs somewhere below lunch on the expense account [Wink]

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Bobby Henderson
"Ask me about Trajan."

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From: Lawton, OK, USA
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 - posted 08-17-2010 01:15 PM      Profile for Bobby Henderson   Email Bobby Henderson   Send New Private Message       Edit/Delete Post 
quote: Rob Ferreira
At any rate, 3D seems to hit in these 30 year cycles. Popular in the 50s, again in the 80s, and now. It'll die off soon, I hope. It's a generic technology that focuses on visuals instead of stories. Which is made even more apparent by that god-awful piece of Smurf trash AVATAR. Recycled bullshit story, poor acting, and phenomenal 3D and visuals.
I don't think anyone expects Merchant-Ivory literary quality when paying to see a James Cameron movie. I agree Avatar was cardboard thin on plot and character. But it delivered in the areas where more than enough customers expected: action and visuals. A domestic box office gross of nearly $750 million is pretty difficult to dismiss.

Hollywood's current fixation on 3D has some major differences from the 3D trends of the 1950's and 1980's. The current 3D trend is easily more successful than the brief 1980's period of 3D use and at least rivals the success of the 1950's. Unlike the 1980's 3D is now being used on at least some of Hollywood's top tier releases. This current 3D craze is also unique for the number of animated 3D movies being released. There's a lot more 3D content for children available. Hollywood studios and movie theaters are throwing a lot more money at 3D now than they did 20 or 50 years ago.

I don't know if this will mean 3D is going to stick around permanently, but its chances are certainly better now then they've been in the past. Various parties can still goof up a good thing with surcharge price gouging at theaters, phony 2D to 3D movie conversions on the production end and the flat out stupid exclusive Blu-ray 3D movie bundling going on with 3D TV sets for home use. The level of greed being displayed against the consumer right now is pretty unwise especially with the economy bouncing its butt on the basement floor. Those various executives are horribly out of touch and just asking for a really nasty anti-3D backlash.

quote: Jonathan Smith
Obviously, in this day and age, it is too prohibitively expensive to shoot two 4-perf. cameras simultaneously.
The budgets and technology is there to shoot entire movies in 5-perf 65mm or even full blown IMAX (Christopher Nolan is considering doing just that on the next Batman installment). 8-perf 35mm VistaVision is feasible. A dual strip 4/35mm system is do-able. But too many techno-geeks out there keep creaming their jeans over the word "digital." So that's where all the developing effort is going.

quote: Jonathan Smith
But, with 2-perf. I don't know why the hell all the 3D rigs now are digital. It still looks like trash, frankly. I've only seen a couple of digital movies really pull the look off, "Date Night," "Knowing," and "Collateral."
Knowing is the only one of those three that pulled off a reasonably convincing film look. It was recorded with a Red One camera in 4K resolution.

Date Night, shot with the Panavision Genesis camera, often looked video sourced. Panavision desperately needs to do something with that system because it just sucks when used in any low light settings. I can understand the reasoning for so many comedies being shot with digital cameras (more takes, improv experiments, etc.) but it's often coming at a cost of making the movie look like shit.

Collateral wasn't shot to look pretty, but it's still really easy to tell the difference between the video and film-sourced imagery in that one. I think the movie would have been better if the native video footage had retained its video look rather than being muddied up with film look filtering attempts.

I kind of worry about Tron Legacy. It's being produced with a twin digital camera setup in 1080p HDTV resolution. That immediately kills any enthusiasm for me to see an IMAX version of it, be it fake IMAX or film IMAX. I remember how crappy the blown up from 1080p HD footage of Superman Returns looked in IMAX 3D. I'm not repeating that same attendance mistake again. If I see Tron Legacy it will be in a standard 2K digital theater with a modest sized screen.

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Mike Blakesley
Film God

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From: Forsyth, Montana
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 - posted 08-17-2010 02:06 PM      Profile for Mike Blakesley   Author's Homepage   Email Mike Blakesley   Send New Private Message       Edit/Delete Post 
We ran the Tron Legacy trailer in 3D with Toy Story 3. I was painfully disappointed in that trailer -- I'd really been looking forward to it, thinking "THIS" is going to be the movie of 2010 that's really going to make great use of 3D. Well, not if the trailers is any indication...There was hardly any 3D in it at all, in fact you could watch the whole thing without glasses and barely realize you were watching a 3D trailer.

I attributed it to maybe the 3D effects weren't finished yet, but why release a 3D trailer that doesn't even look like 3-D?

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