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Topic: Meet the Lone Loser in MoviePass Hitting 1 Million Members

Mike Blakesley
Film God

Posts: 12767
From: Forsyth, Montana
Registered: Jun 99

posted 01-29-2018 06:27 PM

quote: Brent Barnhart
I’m thinking he’s meaning that the customer comes in Twice as much so that’s twice the concession sales than before.
In theory.

Sounds legit... But here it is from the horse's mouth:

quote: Mitch Lowe
“We’re spending millions and millions of dollars every week at those top three. Those customers are spending on average $13 on popcorn and soda, which is more than double the norm, because they’re not shelling out money for their ticket.

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Frank Cox
Film God

Posts: 2234
From: Melville Saskatchewan Canada
Registered: Apr 2011

posted 01-29-2018 06:47 PM

You're sure that's the horse's er... mouth?
[Big Grin]

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Monte L Fullmer
Film God

Posts: 8367
From: Nampa, Idaho, USA
Registered: Nov 2004

posted 01-31-2018 07:51 PM

quote: Jonathan M. Crist
If it seems like MoviePass is too good to be true, that’s because right now, it is.

Good ol' MLM style of operation operating an upside down pyramid.

quote: Jonathan M. Crist
Those customers are spending on average $13 on popcorn and soda, which is more than double the norm, because they’re not shelling out money for their ticket.

How does Mitch know these facts?
Is he standing in a lobby with a clicker counter counting how many MP owners heads to the snak bar?
I'm seeing the opposite: guests walk by the counter and gloat on how this is a free night for them. BUT, those who do, use their MP cards at the register and it works for them! [Eek!]

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Marcel Birgelen
Film God

Posts: 3357
From: Maastricht, Limburg, Netherlands
Registered: Feb 2012

posted 02-01-2018 02:38 AM

quote: Monte L Fullmer
Good ol' MLM style of operation operating an upside down pyramid.

It's not yet an MLM scheme. There isn't really a hierarchical structure, you get your subscription directly from MoviePass and even the "top" of the "pyramid" isn't making any money.

quote: Monte L Fullmer
How does Mitch know these facts?
Is he standing in a lobby with a clicker counter counting how many MP owners heads to the snak bar?

They're "data analysts", they're supposed to know all of this. But obviously, it's just a blatant assumption.

It's like with promotional and "free" tickets and engagements you usually give away. Most of the people you're going to get with it are "leechers", which only come to benefit from the free giveaway, in the hope some of it will stick and some of them will return as normal paying customers.

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Monte L Fullmer
Film God

Posts: 8367
From: Nampa, Idaho, USA
Registered: Nov 2004

posted 02-01-2018 02:22 PM

quote: Mike Blakesley
I don't know why the URL above isn't displaying as a link like usual -- I followed the same procedure as always for posting a link and tried it 3 times.

A reply on this older post, but a tip if this happens again for all:

Look at the front "URL" in the string. It's missing a bracket on the right side of the word, "url"

It supposed to look like this > [URL]. The one posted only has the one bracket next to the word> [URL . This kills the instruction to make the url into a link.

This bracket layout works with all UBB codes below. Each code has to have both brackets on each side of the word.

Good luck

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Mike Blakesley
Film God

Posts: 12767
From: Forsyth, Montana
Registered: Jun 99

posted 02-01-2018 02:37 PM

What's weird is, I didn't edit the URL as generated by FT at all -- and I tried it 3 times.

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Monte L Fullmer
Film God

Posts: 8367
From: Nampa, Idaho, USA
Registered: Nov 2004

posted 02-01-2018 04:07 PM

Oh, it could have not been accepted since the link was a secure https:// link.

Code didn't like the "s" in the hypertext header.

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Adam Martin
I'm not even gonna point out the irony.

Posts: 3686
From: Dallas, TX
Registered: Nov 2000

posted 02-01-2018 11:20 PM

Monte, please stop talking out of your ass.

The URL didn't work because of the unnecessary tracking data built into it that made it too long for the board software to understand. I edited it to all that was needed to work.

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Martin McCaffery
Film God

Posts: 2481
From: Montgomery, AL
Registered: Jun 99

posted 02-02-2018 08:05 AM

Here's another problem, maybe, with MoviePass.
I'm old and out of the dating game, so this may not apply to the modern world. MoviePass only let's you buy one ticket at a time, therefore if someone wants to buy date tickets s/he has to buy them separately. Not a deal breaker, but extra time consuming, etc.
Also no good for family night, unless everyone in the family has a card, and that just slows things down.
I gather their target audience is teens to mid-20's, who are the prime dating age. How much loyalty does MoviePass think they can generate?

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Marcel Birgelen
Film God

Posts: 3357
From: Maastricht, Limburg, Netherlands
Registered: Feb 2012

posted 02-02-2018 12:25 PM

Back in the day, when I used to go to the movies with friends, we usually paid for our tickets individually, at the booth. When I went with a date, it was usually me who ended up paying for both tickets... [Wink]

Since MoviePass essentially requires you to buy the tickets at the cinema itself, I don't really see a problem here though. Even if you're buying tickets for someone else, will someone make a problem when you pay the other tickets with other means (e.g. another credit card or cash) than those paid via MoviePass?

Obviously, those paying via MoviePass need to reserve their passes via the app a few moments in advance.

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Mike Blakesley
Film God

Posts: 12767
From: Forsyth, Montana
Registered: Jun 99

posted 02-02-2018 12:30 PM

Maybe the dating game will develop a new paradigm: The girl will give her MoviePass card to the guy so he can buy their tickets together. It'll be a new rite of passage. "Moviepass official."

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Martin McCaffery
Film God

Posts: 2481
From: Montgomery, AL
Registered: Jun 99

posted 02-02-2018 01:11 PM

Marcel: Well, it doubles (or more) the time it takes to process and order. Multiply that by whatever the line is for the hot new date movie and things start slowing down (remember, can't get their tickets online).

And while we're at it, is MoviePass going to put a limit on concessions, or once they are getting a cut, are they going to demand special discounts for their card holders?

Mike: I can certainly see that happening, but the person giving the card to the other buying the tickets is still paying for his/her ticket instead of being treated to a movie.

Is there no romance left in this corporate virtual hells cape?!? [evil]

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Frank Cox
Film God

Posts: 2234
From: Melville Saskatchewan Canada
Registered: Apr 2011

posted 02-02-2018 01:46 PM

I was under the impression that Moviepass isn't allowed to be used for concessions, so there's nothing to limit.

Or did I miss something?

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Steve Guttag
We forgot the crackers Gromit!!!

Posts: 12814
From: Annapolis, MD
Registered: Dec 1999

posted 02-02-2018 01:57 PM

You mean "Movie Pass Dutch (tm)"

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Mike Blakesley
Film God

Posts: 12767
From: Forsyth, Montana
Registered: Jun 99

posted 02-02-2018 03:35 PM

So, it is possible that the MoviePass guy is just blowing a lot of smoke about the "deals" they've been making with independent cinemas:

quote:
What MoviePass wants from AMC, and other cinema operators, is a cut of the movie ticket and concession sales its subscribers generate. Several sources tell us the company is asking for USD $3 per ticket and 20% of concession sales. Lowe says the company has already entered into agreements with 1,000 independent cinemas wherein they receive the USD $3 rev share on tickets and 25% of concession sales.

We couldn’t find an exhibitor brave enough to admit they have struck a deal with MoviePass under those terms and it was not for lack of trying or coaxing. Most used phrases like “over my dead body” or “you and what army” when it came to the suggestion of sharing in concession sales. Likewise, every distributor we spoke with maintained that no exhibitor in their right mind would ever give up a part of their concession revenue. Sharing in concessions is the elusive golden ring studios have long sought to grab hold of and, despite decades of attempting various schemes, they’ve never been successful.

Lowe doesn’t see why the concept is such a non-starter. “If you take a small percentage of that increased profit and share it with us, that would ensure that we could continue to drive more activity to the movie theater business,” he told Vulture. The exhibition business operates on such small margins already though, so it’s hard to fathom operators wanting to give even a fraction of a percentage away to a third party.

Here's a link to the whole article, which otherwise has a lot of the same info we've already seen.

Link

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