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Author Topic: 70MM ad thread Michael Coate Phenomenal Film Handler Posts: 1904 From: Los Angeles, California Registered: Feb 2001 posted 02-11-2011 01:23 PM                      |  IP: Logged Paul Linfesty Phenomenal Film Handler Posts: 1383 From: Bakersfield, CA, USA Registered: Nov 1999 posted 02-11-2011 11:26 PM                     quote: Greg Anderson But, wow! They only had 15 minutes between screenings. Actually, that was quite generous back in that era. Many theatres ran THE GODFATHER (172 min) at 3 hour intervals). Ads in the NY Times show the 116 minute M*A*S*H with 2 hour intervals, and that was the exclusive first run! Ity was not untypical for first run theatres to schedule 5 minute breaks between shows; sometimes the first few shows of the day (matinees) would go from one feature to the other without ANY breaks, only scheduling one 5 minute break for (presumably) the most popular showing in the evening. When I saw the 159 minute NASHVILLE at the Exclusive No. California Engagement in San FRrancisco at the 1000 seat Northpoint, all shows had 6 minutes breaks between. The Alexandria's showing of the 70mm Logan's Run scheduled their breaks as 5-5-15-10. A lot of first run theatres in those days showed NO previews or policy snipes.  |  IP: Logged Bobby Henderson "Ask me about Trajan." Posts: 10973 From: Lawton, OK, USA Registered: Apr 2001 posted 02-12-2011 12:23 AM                     I certainly remember short down times between shows in New York City. I sat through a good number of screenings twice since the down time between shows was short (and the ushers didn't kick me out of the place). Did a little scanning work this evening. Does anyone besides me loathe the technical problems with scanning halftone imagery on news print? It can be a pain in the ass at times. Especially when you have to stitch together multiple scans. Here's a nearly 22 year old ad that ran in the New York Daily News: Respectable number of 70mm prints in the greater NYC area on that release.  |  IP: Logged Robert E. Allen Phenomenal Film Handler Posts: 1078 From: Checotah, Oklahoma Registered: Jul 2002 posted 02-12-2011 02:25 AM                     For most of my career as an IA projectionist there were no "down times" except for intermissions. The shows ran continuously and a customer could stay in the theatre all day and night if he wanted. It continued that way until the early '70s. It wasn't until I re-entered the theatre in the past decade that I experienced breaks so the staff could clear everyone out of the auditorium after a film played (and sometimes they even cleaned the auditorium). Most of these were first run houses and I pulled many 12 hour shifts.  |  IP: Logged Bobby Henderson "Ask me about Trajan." Posts: 10973 From: Lawton, OK, USA Registered: Apr 2001 posted 02-12-2011 02:39 AM                     Alright. I'm still up in the late hours of early Saturday morning. So here's a few more BIG images -at least BIG within the limits of the forum. Any complaints about image size should be met with the response of: this is the year 2011. Time to move up beyond dirt floors, outdoor shit houses and 56K dial-up modems and get modern already! I definitely recommend indoor plumbing at least. First ad: newspaper ad scan of The Abyss for its NYC opening: Dead Poet's Society was merely one of a great many "flat" 1.85:1 aspect ratio movies released with 70mm prints in tow primarily to take advantage of the 6-track Dolby magnetic audio. Star Trek V: The Final Frontier was arguably the worst out of the entire big screen franchise. Although I have some huge problems with the most recent J.J. Abrams reboot of the series, his version is dozens of times better than the 1989 offering. Damn that movie sucked. Even the special effects were chintzy. With ST:V failing fast, Paramount had to do some ad work to allow the sequel to ride on the coat tails of Indy III -which wasn't universally praised either. To top it off, Paramount even threw in some teaser work on the forgettable Richard Dreyfuss star vehicle movie Let It Ride.  |  IP: Logged Tom Petrov Five Guys Lover Posts: 1121 From: El Paso, TX Registered: Jan 2003 posted 02-12-2011 05:18 AM                    Thanks everyone for the scanned ads. I love them! Keep them coming. I was always amazed as a little kid to see the ads in the paper. WANTED: A 70mm newspaper ad from a Toronto Area newspaper. I would love to see that.  |  IP: Logged Michael Coate Phenomenal Film Handler Posts: 1904 From: Los Angeles, California Registered: Feb 2001 posted 02-12-2011 10:16 AM                      |  IP: Logged Christian Appelt Jedi Master Film Handler Posts: 505 From: Frankfurt, Germany Registered: Dec 2001 posted 02-12-2011 10:23 AM                     quote: Bobby Henderson Does anyone besides me loathe the technical problems with scanning halftone imagery on news print? It helps if you put black paper or cardboard behind the newspaper clipping during the scan. In addition, turn off auto exposure or correct brightness to the lighter side, it keeps the backside printing from "bleeding through".  |  IP: Logged Greg Anderson Jedi Master Film Handler Posts: 766 From: Ogden Valley, Utah Registered: Nov 1999 posted 02-12-2011 11:21 AM                        Once, I needed to put a half-tone scan into a video presentation and the artifacts were horrible. So, as an experiment, I went back to Photoshop and added a bunch of blur to it, followed by a bunch of sharpening. I was surprised at how well it worked.  |  IP: Logged Bobby Henderson "Ask me about Trajan." Posts: 10973 From: Lawton, OK, USA Registered: Apr 2001 posted 02-12-2011 11:52 AM                     Sometimes it helps to scan images with halftone screens placed on the scanning bed at angles of 15° increments. The trick can eliminate moiré. Here's another 70mm movie ad I had to stitch together:  |  IP: Logged Joe Redifer You need a beating today Posts: 12859 From: Denver, Colorado Registered: May 99 posted 02-12-2011 03:35 PM                        I always scan halftone at 400dpi or whatever resolution I need it in. Adding a very slight gaussian blur removes it and makes everything smooth and even printable. No need to "resharpen".  |  IP: Logged Michael Coate Phenomenal Film Handler Posts: 1904 From: Los Angeles, California Registered: Feb 2001 posted 02-13-2011 01:32 AM                      |  IP: Logged Michael Coate Phenomenal Film Handler Posts: 1904 From: Los Angeles, California Registered: Feb 2001 posted 02-13-2011 02:52 PM                     Here are a couple ads for films released initially in 35mm. The upgrade/switch to 70mm is emphasized in the ad copy. And here's an ad for Kurosawa's Soviet-Japanese co-production "Dersu Uzala," a film that at least two film history books mistakenly claim wasn't shown in 70mm in the United States. This ad is for a 1978 run in San Francisco. And a couple of large-format classics. Here, the emphasis in the ads is on the reserved seats. The 70mm notations are nothing more than a small process credit.  |  IP: Logged Brad Miller Administrator Posts: 17775 From: Plano, TX (36.2 miles NW of Rockwall) Registered: May 99 posted 02-13-2011 06:42 PM                     Am I the only person that finds these sort of posters annoying? I am of course referring to Ms. Travolta and Mr. John.  |  IP: Logged John Wilson Film God Posts: 5438 From: Sydney, Australia. Registered: Dec 1999 posted 02-13-2011 08:42 PM                     No. or  |  IP: Logged

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