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Author Topic: 70MM ad thread Michael Coate Phenomenal Film Handler Posts: 1904 From: Los Angeles, California Registered: Feb 2001 posted 02-22-2011 11:45 AM                     quote: Tom Petrov Anyone have a THX+70MM+6-Track Dolby ad?  |  IP: Logged Tom Petrov Five Guys Lover Posts: 1121 From: El Paso, TX Registered: Jan 2003 posted 02-22-2011 12:44 PM                    Thanks Michael- Where do you find these? are they from your collection?  |  IP: Logged Michael Coate Phenomenal Film Handler Posts: 1904 From: Los Angeles, California Registered: Feb 2001 posted 02-22-2011 02:51 PM                     Tom... Over the years I've spent countless hours in libraries doing research and photocopying old newspaper ads from microfilm. (It's becoming easier now that many newspaper collections are being digitized.) Most of what I've collected is from Los Angeles and New York, but I've also tracked down stuff from numerous other cities across the world. Here are a couple of ads from Toronto that may interest you.  |  IP: Logged Ron Lacheur Jedi Master Film Handler Posts: 650 From: British Columbia, Canada Registered: Feb 2002 posted 02-22-2011 03:22 PM                     Michael, Do you know of the year of the Star Wars trilogy screening? I recall coming across this in old ads for similar charity screening in Vancouver. Im thinking it was 1985 at the Stanley Theater.  |  IP: Logged Michael Coate Phenomenal Film Handler Posts: 1904 From: Los Angeles, California Registered: Feb 2001 posted 02-22-2011 03:39 PM                     March 28, 1985. This particular 70mm trilogy screening for charity was shown in only eight cities: Chicago, Dallas, Denver, Los Angeles, New York, San Francisco, Seattle, and Toronto. (Return of the Jedi was re-released the following day.) The thing you may be thinking of, Ron, is the Star Wars/Empire double feature re-issue, which played selected markets during 1982 & 1983. It played in Vancouver at the Stanley during autumn of '82.  |  IP: Logged Frank Angel Film God Posts: 5305 From: Brooklyn NY USA Registered: Dec 1999 posted 02-22-2011 03:59 PM                        Now in it's 6TH Sensational Month Now THAT'S what I call a film having LEGS! I love the Edward Newport Cinema ad for STAR WARS. "50-100% more seats than any other theatre" And what's a "Mohair Loge?" I guess they are referring to the seats? I do like the way they hype the presentation and what sets them apart from their competition, although could that text blocking be any uglier? Still, it gets the message across. You don't see exhibitors doing that kind of promotion very often nowadays, even when they do put in costly upgrades. Opportunities lost.  |  IP: Logged Michael Coate Phenomenal Film Handler Posts: 1904 From: Los Angeles, California Registered: Feb 2001 posted 02-22-2011 05:17 PM                     Here's one of my favorites (the ad, not the movie).  |  IP: Logged Tom Petrov Five Guys Lover Posts: 1121 From: El Paso, TX Registered: Jan 2003 posted 02-23-2011 01:31 AM                    Mike-You have totally made my day with the Raiders ad. I didn't know the Runnymede was a 70MM theatre. I knew the Eglinton was. I never went to Cedebrae or the University. Thanks man!  |  IP: Logged Bobby Henderson "Ask me about Trajan." Posts: 10973 From: Lawton, OK, USA Registered: Apr 2001 posted 02-23-2011 10:07 AM                     Here's an ad for Geronimo that ran in Los Angeles: Closer view of the SDDS and 70mm listing: From the outset, Sony Pictures gave SDDS top billing above 70mm in ads for The Last Action Hero, In The Line of Fire and Geronimo. I watched a 70mm showing of Geronimo in Dallas at the United Artists theater across North Central Expressway from Northpark Mall. I don't have a copy of the Dallas ad. The same weekend I watched Schindler's List at GCC Northpark 1-2. I can't remember if that's also the same weekend I watched Baraka in 70mm. The UA Cine theater a little farther south had that one. And here's an ad for The Remains of the Day:  |  IP: Logged Brad Miller Administrator Posts: 17775 From: Plano, TX (36.2 miles NW of Rockwall) Registered: May 99 posted 02-23-2011 11:45 AM                     quote: Bobby Henderson I can't remember if that's also the same weekend I watched Baraka in 70mm. I was called over to the UA Cine a day or two before Baraka opened to determine the cause of what was scratching every film they ran. On the platter for the large house was a 35mm of Baraka. I also remember the chief tech of the region at the time was complaining how he didn't ever want the Cine to run another 70mm due to the continual problems they had there. Unless they got a 70mm print at the last minute, they had it in 35mm.  |  IP: Logged Bobby Henderson "Ask me about Trajan." Posts: 10973 From: Lawton, OK, USA Registered: Apr 2001 posted 02-23-2011 12:00 PM                     I'm pretty certain the showing I watched was in 70mm. And I remember the print having a vertical scratch on it throughout much of the movie. I doubt it was 35mm because the image detail was too good (despite the scratch) and the audio had much better dynamics than regular Dolby Stereo optical. The movie's ad in the Dallas Morning News also listed 70mm; however, that ad may have been built/placed well in advance of the problem you described.  |  IP: Logged Tom Petrov Five Guys Lover Posts: 1121 From: El Paso, TX Registered: Jan 2003 posted 02-23-2011 02:59 PM                    Great ads Bobby! Keep em' coming I am surprised that they were still using 70MM so late in 1993  |  IP: Logged Bill Gabel Film God Posts: 3873 From: Technicolor / Postworks NY, USA Registered: Jan 2002 posted 02-23-2011 03:54 PM                     1993 was the last Great year for 70MM releases from the Hollywood studios.  |  IP: Logged Bobby Henderson "Ask me about Trajan." Posts: 10973 From: Lawton, OK, USA Registered: Apr 2001 posted 02-23-2011 06:50 PM                     Yeah, 1993 was a somewhat decent year for 70mm. But if memory serves correct the trend was already on a downhill slide. I think 1992 had a few more 70mm releases than 1993. Here's one of the better 70mm releases from 1994: True Lies had 70mm Dolby mag prints along with 35mm prints in Dolby Digital and DTS. You might have to save the ad image and use an image viewing program to zoom into it to see the DTS & Dolby Digital theater listings. Here's a closeup of the 70mm listings in the ad. That's one ugly looking 70mm logo. I think Fox has changed up the 70mm logos it used in ads more than any other studio. They used a certain logo for Return of the Jedi (which Universal then lifted for certain Backdraft ads in 1990). Fox borrowed Paramount's 70mm logo on the Die Hard release. Then they used something else for releases like The Abyss & Edward Scissorhands. Then they finally wound up using the logo above starting with ads for The Last of the Mohicans.  |  IP: Logged Brad Miller Administrator Posts: 17775 From: Plano, TX (36.2 miles NW of Rockwall) Registered: May 99 posted 02-23-2011 08:46 PM                     quote: Bobby Henderson I'm pretty certain the showing I watched was in 70mm. And I remember the print having a vertical scratch on it throughout much of the movie. Well it is entirely possible they got a 70mm print in the day before they opened, but to have me out to the site to find the cause of the scratching right beforehand and not to mention it was going to be a 70mm seems a little odd. Regardless they didn't listen to me. I told them to take that beat-to-hell Simplex 35/70 and put it into the compactor and put a Century JJ in. There were so many problems with that thing it wasn't even funny. Everything from missing sprocket teeth to a gate that had been dropped ten thousand times, an aperture that would draw blood from your fingers, seized sound drum, rubber bands to hold the lateral guide assembly closed on the soundhead, layers of goop on the solar cell (which was blatantly crooked) and so forth and so on. Then I told them to get rid of that WEIRD AW3 platter that had a metal ring around the edge of the decks! Seriously, has anyone ever seen a Christie AW3 platter like that? It was as if the ring was holding the top and bottom sides together. It was laying NASTY platter scratches on the film because it stuck up so high and I didn't have my tap set to re-mount the slidebar higher (it had already been re-mounted a couple of times). To make matters worse, they only had the one flanged brain roller. The two flange-less rollers were not there (but the shafts for the rollers were there and when I walked in they had a film dragging around the higher shaft. Ugh! Then there was the whole "loop size" issue they had. Apparently someone had told them to use "2 fingers" and they must have thought they said "2 Godzilla fingers". The UA Cine is no more...and that's a good thing. There was no hope of quality for it. I did emergency servicing for them a few times when their tech was out of town and they went down, but I'm glad it is gone and I don't miss it at all (except not getting pictures of that weird AW3). I feel sorry for that Baraka print if it was indeed 70mm.  |  IP: Logged

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