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Author
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Topic: 70MM ad thread
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Michael Coate
Phenomenal Film Handler
Posts: 1904
From: Los Angeles, California
Registered: Feb 2001
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posted 02-23-2011 10:29 PM
quote: Bobby Henderson
And here's an ad for The Remains of the Day
That ad must be from several weeks into the film's run after some bookings closed and/or switched to 35mm for moveovers to a smaller auditorium. When it first opened it had numerous L.A. area bookings in 70mm.
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And, here are a few more ad scans for your enjoyment...
First up is one for the infamous Munich engagement of The Sound of Music. (The presentation was shortened/censored by several minutes by the German exhibitor, without approval from the filmmakers or 20th Century-Fox. The cuts, essentially, rendered incoherent much of the film, particularly the final act. Reviews, not surprisingly, were negative, and the engagement closed after a mere three weeks.)
From Minneapolis, 1971 re-issue. (Note it's presented in 70mm rather than Cinerama.)
1968 re-issue, Tokyo.
1977 re-issue, Los Angeles. (The book Wide Screen Movies claims Tommy was in 70mm during initial release, but this re-release ad suggests the 70s came along after the initial run.)
1990, New York. (Note it's in CDS rather than mag Dolby.)
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Christian Appelt
Jedi Master Film Handler
Posts: 505
From: Frankfurt, Germany
Registered: Dec 2001
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posted 02-24-2011 01:31 PM
quote: Michael Coate
First up is one for the infamous Munich engagement of The Sound of Music. (The presentation was shortened/censored by several minutes by the German exhibitor, without approval from the filmmakers or 20th Century-Fox. The cuts, essentially, rendered incoherent much of the film, particularly the final act. Reviews, not surprisingly, were negative, and the engagement closed after a mere three weeks.)
The cutting was certainly an important reason, but there is more to it. THE SOUND OF MUSIC was preceded by two German/Austrian films based on Maria von Trapp's autobiography, and both DIE TRAPP-FAMILIE (1956, dir. Wolfgang Liebeneiner) and DIE TRAPP-FAMILIE IN AMERIKA (1958) were extremely popular in Germany and Austria.
Now, add the fact that most American films were dubbed for German releases, even musicals like SINGIN' IN THE RAIN and MY FAIR LADY (and yes, the musical numbers too).
"Singin' in the Rain" - dubbed in German
Getting Germans to watch the well-known Trapp tale played by American and British actors with dubbed songs was a bit too much, and Rodgers & Hammerstein were not the household name they were in the U.S.
It's like expecting American audiences to accept foreign remakes of OKLAHOMA or A CHORUS LINE played by non-english actors, overdubbed in English, just a few years after two successful domestic films. Regardless, TSOM is a much better film than the two German films that preceded it.
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