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Author Topic: 70MM ad thread Aaron Garman Phenomenal Film Handler Posts: 1470 From: Toledo, OH USA Registered: Mar 2003 posted 02-27-2011 02:03 AM                     quote: Ron Lacheur It's good to see the Chinese got many 70MM engagements back then. It seems to be that the Cinerama Dome is getting all the premium bookings now, as I went to the Chinese earlier this year and watched " Season of the Witch ". Is the Chinese still running the AAII? I was extremely sad that when I visited LA, they were running MacGruber in some flavor of DCinema. Sadly, I paid to see it just to say I saw a film there. AJG  |  IP: Logged Bobby Henderson "Ask me about Trajan." Posts: 10973 From: Lawton, OK, USA Registered: Apr 2001 posted 02-27-2011 03:14 AM                     Here's a little postage stamp sized ad for Howard's End in New York City: 1990 70mm re-issue of The Sound of Music in New York: I saw a few movies at the Gotham theater when I lived in New York. Big played really well there, although it was only 35mm. I saw Predator 2 in 70mm there. Not all that great a movie. I seem to remember Spaceballs playing there in 70mm, although I watched a 70mm print of that movie in a much more fun place. The Sound of Music was wonderful in 70mm. And here's one of Fantasia, the 50th anniversary re-issue: I watched the 70mm version of Fantasia at the Gramercy Theater, a block west from the main building of School of Visual Arts. I saw a few movies in 70mm there, including Who Framed Roger Rabbit. When Fantasia was in previews, and the theater's curtains were drawn in to 1.33:1 ratio, I distinctly remember hearing some ladies in the row ahead of me complaining about the aspect ratio, "we should have gone to the Ziegfeld where they have that Panavision stuff." I am not lying about this. That is what they said.  |  IP: Logged Tom Petrov Five Guys Lover Posts: 1121 From: El Paso, TX Registered: Jan 2003 posted 02-27-2011 11:55 AM                    quote: Michael Coate .unless, of course, you guys are sick to death of me posting these things. No, keep em' coming  |  IP: Logged Paul Linfesty Phenomenal Film Handler Posts: 1383 From: Bakersfield, CA, USA Registered: Nov 1999 posted 02-27-2011 03:20 PM                     Thanks for the ads, Michael. I saw a number of these 70mm engagements in Los Angeles of the engagements shown in the ads. One particlular note: One weekend when I was down in L.A., I went to see STREETS OF FIRE at the Avco's screen numbner 3 on the engagement's second week Saturday. Despite Friday's newspaper ad saying it was still in 70mm, even though it moved upstairs to theatre 3 that second weeekend, they were showing a 35mm print (a fact that I think had been corrected in Saturday's paper - I had only seen Friday's and Sunday's preview edition of the paper making the 70mm claim). I got my money back and went to the National to see INDIANA JONES AND THE TEMPLE OF DOOM (it was the LATE show, and I had seeen it first thing that morning at the Chinese #1). The two movies I saw inbetween these shows were THE HIDDEN FORTRESS at the Nuart and THE STONE BOY at the Coronet. The next day on Sunday, I finally got to see STREETS OF FIRE in 70mm at the big screen of the Hollywood Pacific (over 1200 seats even after being split into 3), and also saw both GHOSTBUSTERS and GREMLINS in 70mm at the Chinese Twins (next door to the original theatre).  |  IP: Logged Manny Knowles "What are these things and WHY are they BLUE???" Posts: 4247 From: Bloomington, IN, USA Registered: Feb 2002 posted 02-27-2011 09:50 PM                     TWO THUMBS UP HOWARD'S END!  |  IP: Logged Robert Harrison Expert Film Handler Posts: 239 From: Harwood Heights, Illinois, USA Registered: Jun 2005 posted 02-27-2011 11:09 PM                     This ad is similar to the one for "2001." Notice the misspelling on the word "curvulon" and the mention of "dimension 150." Strangely, this was one of 2 theaters in the Chicagoland area built for D-150, yet neither one played either "The Bible: In The Beginning" or "Patton." Both films had roadshows closer to the city itself at theaters that may have shown them in 70mm (no mention in the ads) but not in true Dimension 150 (which was mentioned only as " photographed in Dimension 150.")  |  IP: Logged Tom Petrov Five Guys Lover Posts: 1121 From: El Paso, TX Registered: Jan 2003 posted 02-28-2011 01:21 AM                     |  IP: Logged Manny Knowles "What are these things and WHY are they BLUE???" Posts: 4247 From: Bloomington, IN, USA Registered: Feb 2002 posted 02-28-2011 02:01 AM                     It's fascinating how the 70mm ads did not shy away from getting into the technical nitty-gritty. That ad for HELLO DOLLY even mentions the size of the speakers. In fact, the movie artwork is considerably downplayed.  |  IP: Logged Tom Petrov Five Guys Lover Posts: 1121 From: El Paso, TX Registered: Jan 2003 posted 02-28-2011 02:12 AM                     |  IP: Logged Robert Harrison Expert Film Handler Posts: 239 From: Harwood Heights, Illinois, USA Registered: Jun 2005 posted 02-28-2011 09:18 AM                      |  IP: Logged Tom Petrov Five Guys Lover Posts: 1121 From: El Paso, TX Registered: Jan 2003 posted 02-28-2011 11:32 AM                     |  IP: Logged Michael Coate Phenomenal Film Handler Posts: 1904 From: Los Angeles, California Registered: Feb 2001 posted 02-28-2011 11:55 AM                     Here are a few ads from the first-run roadshow release of, arguably, the most famous and popular 70mm movie. The Washington Post; April 2, 1968; an example of a theater promoting a "Cinerama" presentation. The Austin Statesman; August 14, 1968; an example of a theater promoting a "70mm" presentation. And a couple international ads; this one is from Essen, Germany; November 15, 1968. Lisbon, Portugal; Diario de Noticias; September 30, 1968.  |  IP: Logged Robert Harrison Expert Film Handler Posts: 239 From: Harwood Heights, Illinois, USA Registered: Jun 2005 posted 02-28-2011 02:40 PM                     First, a word about the "Hello, Dolly" ad above. This was the ad for the individual theater. "Dolly" opened on more than one screen in Chicagoland, but Fox's display ad made no mention of the UA Cinema 150 being the only theater in town showing the feature in 70MM, so UA did it themselves. And now, here is one for "Camelot," which for some reason, the theater showing it (or Warner Bros.) didn't feel inclined to mention having a 70 print until the third month of their engagement! And now, the second movie that Fox released in the late 70s with a 70MM logo in the ad art and on the poster (after "Alien"). I was working at a 3 screener where our one 70 house was already showing "Apocalypse Now" (in Dolby Split Surround, no less), so we showed this one in 35MM.  |  IP: Logged Michael Coate Phenomenal Film Handler Posts: 1904 From: Los Angeles, California Registered: Feb 2001 posted 02-28-2011 03:24 PM                     Here are a couple of ads featuring a funny typographical error. The San Diego Union; November 22, 1985 The San Diego Union; August 5, 1983  |  IP: Logged Manny Knowles "What are these things and WHY are they BLUE???" Posts: 4247 From: Bloomington, IN, USA Registered: Feb 2002 posted 02-28-2011 04:12 PM                     Bobby - thanks for the CDS logos - I just saw them - somehow I missed that post - it's a good thing this thread is so entertaining that I often go back to look at stuff I've already read. And, yes - bad kerning on "Film"  |  IP: Logged

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