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Author Topic: 70MM ad thread
Bobby Henderson
"Ask me about Trajan."

Posts: 10973
From: Lawton, OK, USA
Registered: Apr 2001


 - posted 02-24-2011 11:53 PM      Profile for Bobby Henderson   Email Bobby Henderson   Send New Private Message       Edit/Delete Post 
quote: Manny Knowles
1. What prompted you to start collecting these ads?
I don't remember. I had already seen quite a few 70mm ads in The New York Times and New York Daily News, but didn't start clipping out 70mm ads until around May of 1989 when Indy III was released. Before that I was clipping out a lot of stuff from magazines for reference material to use in illustrations. Didn't save any of that crap. But I did save some of the 70mm ads.

quote: Manny Knowles
2. Do you only collect the ads for 70mm engagements, or everything? What do you (or don't you) collect?
For me, it was mainly the 70mm ads. There was something about the extra technical hype those ads had above the seemingly plain 35mm only ads. I do have a few full page newspaper ads from other hit movies that weren't in 70mm.

quote: Manny Knowles
3. How did you get the ads from cities other than your own? Do you go around visiting libraries? Or did you happen to visit and/or live in these places at these times?
Some book stores and news stands sell newspapers from around the country. The Sunday New York Times is delivered all over the nation. Our Hastings store in Lawton carried Sunday newspapers from lots of major cities. They stopped doing that several years ago. The Dallas Morning News is sold at a number of convenience stores here in Lawton.

I spent a huge amount of time pouring through NY Times microfilms at a library when I lived in Georgia. Unfortunately their microfilm machines had pretty sucky printers. So I mainly took notes and didn't print out a lot of things due to the poor quality.

I've seen something about Google News digitizing newspaper microfilms and putting them on the web. Don't know if Google has followed through on this or not.

quote: Manny Knowles
4. How do you keep your collections organized?
I have my ads tucked away in a dresser drawer out of the light. Newsprint gets really badly yellow the more it is exposed to light.

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Tom Petrov
Five Guys Lover

Posts: 1121
From: El Paso, TX
Registered: Jan 2003


 - posted 02-25-2011 02:56 AM      Profile for Tom Petrov     Send New Private Message       Edit/Delete Post 
Ok. So anyone with a My Fair Lady 70mm/DTS ad?

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Manny Knowles
"What are these things and WHY are they BLUE???"

Posts: 4247
From: Bloomington, IN, USA
Registered: Feb 2002


 - posted 02-25-2011 03:32 AM      Profile for Manny Knowles   Email Manny Knowles   Send New Private Message       Edit/Delete Post 
...and I could use a hi-res scan of the Cinema Digital Sound logo for a powerpoint presentation...

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Robert Harrison
Expert Film Handler

Posts: 239
From: Harwood Heights, Illinois, USA
Registered: Jun 2005


 - posted 02-25-2011 11:40 AM      Profile for Robert Harrison   Email Robert Harrison   Send New Private Message       Edit/Delete Post 
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This theater originally opened in the 1960's as a mono house. M&R was a local chain that took it over and gussied it up, but the days of single screen houses were nearing their end (for chains, anyway), so this place didn't last long. In fact, the entire M&R chain was sold to Loews, who changed their name to Sony, until they merged with Cineplex Odeon and were known as Loews Cineplex, and then was gobbled up by AMC. (My head is spinning.)

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Michael Coate
Phenomenal Film Handler

Posts: 1904
From: Los Angeles, California
Registered: Feb 2001


 - posted 02-25-2011 02:04 PM      Profile for Michael Coate   Email Michael Coate   Send New Private Message       Edit/Delete Post 
quote: Bobby Henderson
And here's that Edward Scissorhands ad from Los Angeles, with the 70mm CDS thing blown up at the bottom of it
This engagement of Edward Scissorhands at the Avco was 35mm-CDS. It was advertised in 70mm-CDS only in advance of its release (like in the ad you posted) and the first couple of days of release.

The original intent was to show it in 70, and the theater was sent a 70, but at the last minute a 35mm-CDS print was used. (This was the first time Cinema Digital Sound was shown on 35mm in the U.S.; CDS releases prior to Edward Scissorhands were all on 70mm.) The Avco's 70 was sent to the Coronet in San Francisco, and their ads, like the Avco's, were similarly revised.

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Aaron Garman
Phenomenal Film Handler

Posts: 1470
From: Toledo, OH USA
Registered: Mar 2003


 - posted 02-25-2011 02:16 PM      Profile for Aaron Garman   Email Aaron Garman   Send New Private Message       Edit/Delete Post 
If they had informative ads like this in the paper still, I may start reading it again instead of checking online for everything.

Great thread guys!

AJG

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Michael Coate
Phenomenal Film Handler

Posts: 1904
From: Los Angeles, California
Registered: Feb 2001


 - posted 02-25-2011 04:49 PM      Profile for Michael Coate   Email Michael Coate   Send New Private Message       Edit/Delete Post 
Here are a few from the '80s that show off some of the 70mm logos in use at the time. All are from Los Angeles (except for The Right Stuff which is from San Diego).

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John Wilson
Film God

Posts: 5438
From: Sydney, Australia.
Registered: Dec 1999


 - posted 02-25-2011 05:35 PM      Profile for John Wilson   Email John Wilson   Send New Private Message       Edit/Delete Post 
I wonder how much Warners had to pay Richard Corliss for that positive review of Superman III?

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Sean Weitzel
Jedi Master Film Handler

Posts: 619
From: Vacaville, CA (1790 miles west of Rockwall)
Registered: Dec 1999


 - posted 02-25-2011 05:45 PM      Profile for Sean Weitzel   Email Sean Weitzel   Send New Private Message       Edit/Delete Post 
Manny, I took a close up photo of the CDS emblem on one of the readers. Will this help?

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Click for huge
Click for huge un-edited or cropped

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Manny Knowles
"What are these things and WHY are they BLUE???"

Posts: 4247
From: Bloomington, IN, USA
Registered: Feb 2002


 - posted 02-25-2011 06:43 PM      Profile for Manny Knowles   Email Manny Knowles   Send New Private Message       Edit/Delete Post 
Thanks, Sean!

...and, gee...that sure is a strange reaction to SUPERMAN III

Very different from my reaction:

[Eek!] [Confused] [sleep] [thumbsdown] [puke]

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John Wilson
Film God

Posts: 5438
From: Sydney, Australia.
Registered: Dec 1999


 - posted 02-25-2011 07:04 PM      Profile for John Wilson   Email John Wilson   Send New Private Message       Edit/Delete Post 
quote: Manny Knowles
...and, gee...that sure is a strange reaction to SUPERMAN III

Very different from my reaction

Just the artwork alone makes me want to vomit. From classic to shit in 5 short years.

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James Westbrook
Phenomenal Film Handler

Posts: 1133
From: Lubbock, Texas, Usa
Registered: Mar 2006


 - posted 02-25-2011 08:00 PM      Profile for James Westbrook   Email James Westbrook   Send New Private Message       Edit/Delete Post 
I am familiar with the Dallas area and used to get the Dallas Morning News 20 some-odd years ago.
Upon looking at some of the 70mm ads, I realized something...
almost all of those theaters are gone now.
Doesn't seem that long ago...

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David Favel
Jedi Master Film Handler

Posts: 764
From: Ashburton, New Zealand
Registered: Feb 2002


 - posted 02-25-2011 08:07 PM      Profile for David Favel   Email David Favel   Send New Private Message       Edit/Delete Post 
The Last Starfighter in 70mm? Wow.
That would be my ultimate.

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Manny Knowles
"What are these things and WHY are they BLUE???"

Posts: 4247
From: Bloomington, IN, USA
Registered: Feb 2002


 - posted 02-25-2011 08:11 PM      Profile for Manny Knowles   Email Manny Knowles   Send New Private Message       Edit/Delete Post 
THE LAST STARFIGHTER was a guilty pleasure for me.

Did that movie have some early use of CGI?

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Aaron Garman
Phenomenal Film Handler

Posts: 1470
From: Toledo, OH USA
Registered: Mar 2003


 - posted 02-25-2011 08:44 PM      Profile for Aaron Garman   Email Aaron Garman   Send New Private Message       Edit/Delete Post 
Jedi didn't open at the Chinese?

AJG

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