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Author Topic: 70MM ad thread
Jonathan Goeldner
Phenomenal Film Handler

Posts: 1360
From: Washington, District of Columbia
Registered: Jun 2008


 - posted 04-05-2011 09:23 PM      Profile for Jonathan Goeldner   Email Jonathan Goeldner   Send New Private Message       Edit/Delete Post 
and ??? I'm going into 70mm ad pics withdrawel here.... anyone here going to post some new pics??

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Bobby Henderson
"Ask me about Trajan."

Posts: 10973
From: Lawton, OK, USA
Registered: Apr 2001


 - posted 04-05-2011 09:54 PM      Profile for Bobby Henderson   Email Bobby Henderson   Send New Private Message       Edit/Delete Post 
When I can get around to it (hopefully in the next couple or so days), I'm going to try scanning some of the full page ads I have from the New York Times. The problem is it will take at least 4 separate scans to cover the entire page. Then there's the fun of rotating and repositioning the scans where they line up reasonably well and don't show seams. It's not so easy.

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Tom Petrov
Five Guys Lover

Posts: 1121
From: El Paso, TX
Registered: Jan 2003


 - posted 04-06-2011 06:59 AM      Profile for Tom Petrov     Send New Private Message       Edit/Delete Post 
Here are some recent articles talking about the format. I figure some would appreciate reading them.

quote:
70mm

It’s a gorgeous film, how was shooting 70mm back then?

SL: It’s good and bad. When you have a negative that big, you have a negative that’s twice as big, but the amount of light you need is four times as much. So at one point we blew the circuits on the city of Burbank. There’s very little depth of field. If you have low light situations – like I did with Cindy Morgan in the arcade – the DP asked me “which eye do you want me to keep in focus?” And she would start to move and go out of focus, so we put a C-Stand up the back of her blouse, and taped her to it. She had a metal rod attached so she wouldn’t move. That’s some of the joys you get with 70mm.

Tron 70MM

quote:
Dolby 70mm
For the theatres that were able to get 70mm prints, Dolby also had solutions. 70mm, introduced in the 1950s, had six tracks of five screen channels and one surround channel. Reducing the noise with Dolby A-type NR essentially meant that each of the six magnetic tracks could carry more level with less distortion, resulting in soundtracks that could go comfortably louder when necessary. This led to the awe-inspiring soundtracks on many 70mm releases such as Steven Spielberg’s Close Encounters of the Third Kind.

1978’s Superman was the 50th film with soundtracks encoded with Dolby A-type and it was used in Dolby’s first experiments with 70mm stereo surround, though this was never publically announced. Previously, the additional two screen channels (left-center and right-center) on Dolby 70mm were only used for low-frequency information and needed was more surround capability. With Superman, Dolby reallocated the two mid-center screen channels to the rear, resulting in better distribution of audio effects in the auditorium. The configuration of three behind-the-screen channels, two surround channels and a subwoofer channel used on Superman became internally known as a 5.1 configuration.

The following year, Apocalypse Now became the first announced film released in 70mm with the 5.1 stereo surrounds. Apocalypse Now won an Academy Award for Best Achievement in Sound. The 5.1 channel configuration (though it wasn't publically called 5.1 until many years later) went on to become the loudspeaker configuration of choice and is ubiquitous today in movies, broadcast, DVDs, and virtually all other digital media.

Dolby 70MM

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Michael Coate
Phenomenal Film Handler

Posts: 1904
From: Los Angeles, California
Registered: Feb 2001


 - posted 04-06-2011 08:58 AM      Profile for Michael Coate   Email Michael Coate   Send New Private Message       Edit/Delete Post 
quote: Jonathan Goeldner
I'm going into 70mm ad pics [withdrawal] here.... anyone here going to post some new pics??
Okay, okay, okay. Here are a few new ones.

One of the least popular 70mm productions (though the LA Times' Kevin Thomas seemed to love it)...

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San Francisco Chronicle, June 25, 1969

One of numerous older "Academy" format films converted to 70mm...

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The Seattle Times, November 3, 1978

One of the numerous MGM 70mm festivals...

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Minneapolis Tribune, May 5, 1971

World Premiere* ad for one of the last 70mm/roadshow releases...

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Los Angeles Times, September 23, 1970

*A more accurate promotion would've been "Co-World Premiere" as the gala event was actually held simultaneously in four cities (Tokyo, New York, Los Angeles, and Honolulu).

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Jonathan Goeldner
Phenomenal Film Handler

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From: Washington, District of Columbia
Registered: Jun 2008


 - posted 04-06-2011 10:48 AM      Profile for Jonathan Goeldner   Email Jonathan Goeldner   Send New Private Message       Edit/Delete Post 
oops, didn't catch my typo there, thanks Michael for the ad pics

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Michael Coate
Phenomenal Film Handler

Posts: 1904
From: Los Angeles, California
Registered: Feb 2001


 - posted 04-07-2011 01:46 PM      Profile for Michael Coate   Email Michael Coate   Send New Private Message       Edit/Delete Post 
Here's one from the year with the most 70mm releases...

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Los Angeles Times, November 21, 1985

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Michael Coate
Phenomenal Film Handler

Posts: 1904
From: Los Angeles, California
Registered: Feb 2001


 - posted 04-08-2011 04:47 PM      Profile for Michael Coate   Email Michael Coate   Send New Private Message       Edit/Delete Post 
 -
Los Angeles Times, January 19, 1997

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Michael Coate
Phenomenal Film Handler

Posts: 1904
From: Los Angeles, California
Registered: Feb 2001


 - posted 04-09-2011 10:43 AM      Profile for Michael Coate   Email Michael Coate   Send New Private Message       Edit/Delete Post 
Daviau should have won an Oscar...

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Los Angeles Times, December 10, 1987

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Brad Miller
Administrator

Posts: 17775
From: Plano, TX (36.2 miles NW of Rockwall)
Registered: May 99


 - posted 04-09-2011 05:28 PM      Profile for Brad Miller   Author's Homepage   Email Brad Miller       Edit/Delete Post 
quote: Michael Coate
Daviau should have won an Oscar...
Daviau should have shot it in scope. Flat films don't deserve the award. [Razz]

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Manny Knowles
"What are these things and WHY are they BLUE???"

Posts: 4247
From: Bloomington, IN, USA
Registered: Feb 2002


 - posted 04-09-2011 06:04 PM      Profile for Manny Knowles   Email Manny Knowles   Send New Private Message       Edit/Delete Post 
That was almost certainly Spielberg's decision. He is reportedly not fond of 'scope.

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Brad Miller
Administrator

Posts: 17775
From: Plano, TX (36.2 miles NW of Rockwall)
Registered: May 99


 - posted 04-10-2011 02:08 AM      Profile for Brad Miller   Author's Homepage   Email Brad Miller       Edit/Delete Post 
He was always worried about panning and scanning for home video. Great director, terrible thought process with worrying about video though.

For anyone who has Indiana Jones and the Last Crusade on letterbox video, watch the opening scene with River Phoenix. With the exception of a couple of shots that had to be panned hard left or right as characters are clinging to the side of a boxcar, the ENTIRE opening 10 minute action scene can be viewed as 4:3 within the scope ratio. Clearly Spielberg wanted it to pan and scan to video well.

Even if Empire of the Sun had been shot that way, it would have been a better decision. Humans have two eyes side-by-side, not one eye. This has always been my beef with IMAX 15/70 too. I can always see the entire width, but the height is always wasted out of my field of vision.

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Michael Coate
Phenomenal Film Handler

Posts: 1904
From: Los Angeles, California
Registered: Feb 2001


 - posted 04-10-2011 10:04 AM      Profile for Michael Coate   Email Michael Coate   Send New Private Message       Edit/Delete Post 
Here are ads for a couple of Clint Eastwood flicks mentioned earlier in the thread...

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Los Angeles Times, July 4, 1993.

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Los Angeles Times, December 13, 1990.

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Robert Harrison
Expert Film Handler

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From: Harwood Heights, Illinois, USA
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 - posted 04-10-2011 01:05 PM      Profile for Robert Harrison   Email Robert Harrison   Send New Private Message       Edit/Delete Post 
 -

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Michael Coate
Phenomenal Film Handler

Posts: 1904
From: Los Angeles, California
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 - posted 04-11-2011 10:07 AM      Profile for Michael Coate   Email Michael Coate   Send New Private Message       Edit/Delete Post 
Techniscope blown up to 70mm...

 -
Sydney Daily Telegraph, October 29, 1971

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Tom Petrov
Five Guys Lover

Posts: 1121
From: El Paso, TX
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 - posted 04-11-2011 03:51 PM      Profile for Tom Petrov     Send New Private Message       Edit/Delete Post 
That Mad Max ad is awesome

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