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» Film-Tech Forum ARCHIVE   » Community   » Film-Yak   » Could 35mm ever return to mainstream cinemas? (Page 4)

 
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Author Topic: Could 35mm ever return to mainstream cinemas?
Frank Angel
Film God

Posts: 5305
From: Brooklyn NY USA
Registered: Dec 1999


 - posted 06-17-2018 10:37 AM      Profile for Frank Angel   Author's Homepage   Email Frank Angel   Send New Private Message       Edit/Delete Post 
Many distributor contracts require an engagement to play in a specific size house for a full day's run and with the number of days/weeks specified. And aren't the KDM's tired to a specific media block/projector? It might not be as easy as its was in the film era just to move a 35mm print from one platter to another (or even reroute and thread it into another projector). But even with 35mm, there was still a requirement to play a title in a specific size house. Then when you get to splitting a screen between two titles, ESPECIALLY when they are from different studios, e.g., like playing a children's title in the day, then playing an R title for the evening shows -- that is just begging for headache-making negotiations that most exhibitors don't want to deal with unless they see a real profit advantage for then. Moving titles around just to accommodate customers' preferences probably isn't a strong incentive.

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Pravin Ratnam
Jedi Master Film Handler

Posts: 844
From: Atlanta, GA,USA
Registered: Sep 2002


 - posted 06-17-2018 06:31 PM      Profile for Pravin Ratnam   Email Pravin Ratnam   Send New Private Message       Edit/Delete Post 
I have seen RPX and IMAX showings in Regal be split among a couple of titles in the past on a couple of occasions. At least, from what I remember. I could be wrong, I guess.

It would be a shame if they didnt rotate more movies into the big screen showings at least in the off peak hours.

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Leo Enticknap
Film God

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From: Loma Linda, CA
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 - posted 06-19-2018 10:02 PM      Profile for Leo Enticknap   Author's Homepage   Email Leo Enticknap   Send New Private Message       Edit/Delete Post 
quote: Frank Angel
And aren't the KDM's tired to a specific media block/projector?
Yes, but I have never encountered a situation in which an exhibitor wants to move a show between screens, and the distributor refuses to issue another KDM, or even queries the request.

I've been to probably around a dozen breakdown calls in the last year, in which the fault couldn't be fixed that day, so the manager wanted to shuffle shows around screens to enable the movie that was to have played in the screen that was down to play in one of the surviving houses. In every case, all it took was a call to Deluxe Technicolor, and the new KDMs arrived within minutes. Likewise, when I've been replacing a media block, I have never known there to be any pushback or queries in response to a "Please issue Screen 3 KDMs for H0005476, and delete 532651 from your records" type request.

Presumably the distributors trust the theater staff to make the right decisions in situations like this, and the DRM aspect of the process is simply to ensure that they know what is happening.

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Marcel Birgelen
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From: Maastricht, Limburg, Netherlands
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 - posted 07-06-2018 04:18 PM      Profile for Marcel Birgelen   Email Marcel Birgelen   Send New Private Message       Edit/Delete Post 
The DRM aspect of it is to avoid extreme high quality copies leaking directly to the Internet. Up until now that's pretty much holding tight, I haven't heard from a movie leaked via a broken DCP yet.

That's also why some of those artificial time constrains, that don't even allow for proper QC screenings are so bonkers...

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Justin Hamaker
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From: Lakeport, CA USA
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 - posted 07-06-2018 06:52 PM      Profile for Justin Hamaker   Author's Homepage   Email Justin Hamaker   Send New Private Message       Edit/Delete Post 
quote: Frank Angel
Many distributor contracts require an engagement to play in a specific size house for a full day's run and with the number of days/weeks specified.
So far the only studio we've encountered this restriction with is Disney for the Star Wars movies (not including Solo).

The reality is digital has greatly increased our flexibility in scheduling. We frequently alternate long movies and short movies between two (or more) auditoriums in order to get better show times. Now we can get 4 shows a day from a movie where we would have only been able to have 3 with film (or have less than desirable show times).

We easily play a kids movie in the big house during the day then swap it with the adult title at night (doing it this week with Incredibles 2 and The First Purge). Or move things around to meet demand. As long as you have the content loaded onto multiple servers, it's just a few mouse clicks to move a show from one auditorium to another. And this can be done while the show is playing, so you don't have to worry about the last minute rush to move prints.

One of the new opportunities which has opened up with digital is "download" screens. Essentially this gives us the ability to have multiple screens of a movie without the hassle of a second (or third) print. When doing these downloads it is easy to have an extra show of several movies, especially in weeks where there just aren't enough movies people want to see.

And of course all of this comes with zero risk of losing shows because a print got dropped or screwed up while moving from one house to another.

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Brad Miller
Administrator

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From: Plano, TX (36.2 miles NW of Rockwall)
Registered: May 99


 - posted 07-06-2018 08:31 PM      Profile for Brad Miller   Author's Homepage   Email Brad Miller       Edit/Delete Post 
Bah. We did ALL of that via platter array and delayed interlock setups. [Big Grin]

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Steve Guttag
We forgot the crackers Gromit!!!

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From: Annapolis, MD
Registered: Dec 1999


 - posted 07-06-2018 11:42 PM      Profile for Steve Guttag   Email Steve Guttag   Send New Private Message       Edit/Delete Post 
We did all of that with reel-to-reel cinemas. Starting a show in one screen and then after the first changeover moving it to the next screen. Heck some even went between theatre locations (aka bicycling).

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Sam D. Chavez
Film God

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From: Martinez, CA USA
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 - posted 07-07-2018 01:45 PM      Profile for Sam D. Chavez   Author's Homepage     Send New Private Message       Edit/Delete Post 
Sharing prints one or two reels at a time was always a thrill. Anxiety was the order of the day. Traffic, car accidents, etc. I recall one instance of just five minutes to go when the reel arrived. Five minutes is adequate time but not when your nerves are shot from not knowing exactly when it will arrive.

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Scott Norwood
Film God

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From: Boston, MA. USA (1774.21 miles northeast of Dallas)
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 - posted 07-07-2018 02:40 PM      Profile for Scott Norwood   Author's Homepage   Email Scott Norwood   Send New Private Message       Edit/Delete Post 
Brad still needs to make an interlock video involving multiple theatres, perhaps with film running along telephone poles or some such.

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Brad Miller
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From: Plano, TX (36.2 miles NW of Rockwall)
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 - posted 07-07-2018 06:15 PM      Profile for Brad Miller   Author's Homepage   Email Brad Miller       Edit/Delete Post 
I wanted to. Apparently in California somewhere there was an AMC 30 and a Regal 24 joined by a parking lot. It would've been stupid fun.

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Jim Cassedy
Phenomenal Film Handler

Posts: 1661
From: San Francisco, CA
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 - posted 07-08-2018 02:36 PM      Profile for Jim Cassedy   Email Jim Cassedy   Send New Private Message       Edit/Delete Post 
quote: Sam D. Chavez
Sharing prints one or two reels at a time was always a thrill.
OMG Sam, I recall doing this a couple of times in the 1970's.

Once, when I was running the Streisand version of "A Star Is
Born" (1976) I was at a sold-out first run theater, & a couple
of reels of the print they sent us had serious lab issues.
(both picture & sound)

For opening night & part of the first weekend, I was sharing
a print with another theater. We had staggered our starting
times, & added a cartoon to give me some 'buffer time' but
one night I had them hand me the 'incoming' reel right as
my 'reel end alarm' went off, meaning I had appx 60-80sec
or less before the change-over. I'd already struck the carbon
arc when I heard the kid coming up the stairs, & got the film
threaded just as the motor cue hit the screen. It was close!
(I actually had messenger-guy watching for the cue mark
in case I missed it while threading)

Remember, kids, back then, there were no cell phones, so there
was no way to tell where the guy with the film was once he left
the other theater until he arrived at mine.

Afterwards I found out that the guy said he was hungry and
"got stuck behind somebody with a big order" at a Burger King
drive-through.

I don't know which irked me more- - the fact that he had stopped
on the way, or that he didn't at least bring me anything to eat. [Roll Eyes]

>and yes, management made sure there was a "no stopping" rule
between theaters for the remaining trips!

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Jack Ondracek
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From: Port Orchard, WA, USA
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 - posted 07-08-2018 04:44 PM      Profile for Jack Ondracek   Author's Homepage   Email Jack Ondracek   Send New Private Message       Edit/Delete Post 
quote: Justin Hamaker
We easily play a kids movie in the big house during the day then swap it with the adult title at night (doing it this week with Incredibles 2 and The First Purge). Or move things around to meet demand. As long as you have the content loaded onto multiple servers, it's just a few mouse clicks to move a show from one auditorium to another. And this can be done while the show is playing, so you don't have to worry about the last minute rush to move prints.
We have enough storage to hold around 10 features plus all the trailers we'd ever need and still keep the drives below 50%. After we ingest a feature (or trailer), we copy them over to the other servers. When keys arrive, all features have them for all 3 machines we have here. That way, should we want, or need to move things around, it's as easy as moving a playlist... 30 seconds, tops.

We doubled our storage last year, but from day one, the keys have always arrived for all the machines in our booth.

Can't everybody do this, more or less?

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Frank Angel
Film God

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From: Brooklyn NY USA
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 - posted 07-11-2018 05:03 AM      Profile for Frank Angel   Author's Homepage   Email Frank Angel   Send New Private Message       Edit/Delete Post 
quote:
management made sure there was a "no stopping" rule
between theaters for the remaining trips!

Our boss did better than that -- he just gave the company car, a souped up Mustang to a high school kid who fancied himself as Mario Andretti, told him he had a hug responsibility on his shoulders as our reel runner, to get the reels to us as fast as possible. He had to bring reels from our larger downtown theatre (I think was The Palace) in Bryan TX to our smaller theater in College Station TX, appropriately named The Campus Theatre, a block away from A&M campus. That kid broke every speed limit between the two towns and to his credit, was never late, until.... One night he ran past a state trouper; that night I didn't get R3 in time.

I was in a panic. It became obvious I was not going to get R3 in time. Do I stop the show and wait? Now I know I am going to get flamed for this move, but hear me out -- I decided to just make the changeover to R4. It looked PERFECT on the screen and to my surprise, it didn't even hint at bad continuity. Then 10 minutes into R4, here comes R3. Now I knew this picture inside and out -- I had already been playing it for two weeks. If you know BLOWUP, Antonioni tells the story in non-linear style, back and forth in time. I realized I could make the changeover to R3 when there was a scene in the park -- R3 starts with that same scene, different time. I wait for an appropriate moment and make the changeover from where we are in R4 to R3, it plays. Then at the end of R3, I change back to where we were in the last 10 min of R4, it finished and now changeover to R5 and we are back on track. Believe it or not, the film made just as much sense with 10 minutes out of sequence as it did when it played correctly -- the audience just had to think about it a little harder. Thing is, on the screen it looked like nothing at all was wrong; audience just chalked it up to, "Well, this is what crazy avant garde movies are like. Damn foreigners." In my defense, I was 19yrs old.

For two weeks we bicycled that print on the weekdays.

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Jim Cassedy
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 - posted 08-22-2018 10:06 AM      Profile for Jim Cassedy   Email Jim Cassedy   Send New Private Message       Edit/Delete Post 
Oddly enough- - In the last month, I've had two SF theater owners ask me
what it would take to "put 35mm back in" to at least one auditorium at
each location.

One even asked about 70mm but I told him that in his situation it would
be totally impractical, from both a technical & financial standpoint, and
that I wouldn't discuss 70mm further, unless he was willing to put in a
2 projector change-over system, which would be even more impractical
for him, but hey- - - if you're going to do it, why not do it right? [Cool]

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Rick Raskin
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From: Manassas Virginia
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 - posted 08-22-2018 03:33 PM      Profile for Rick Raskin   Email Rick Raskin   Send New Private Message       Edit/Delete Post 
Good for you!

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