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Author Topic: all digital projection theatres
Paul Konen
Jedi Master Film Handler

Posts: 981
From: Frisco, TX. (North of Dallas)
Registered: Jun 99


 - posted 10-09-2007 02:15 PM      Profile for Paul Konen   Email Paul Konen   Send New Private Message       Edit/Delete Post 
Mark, I didn't realize the return (ROI) would be that quick. I was thinking a couple of years longer. Thanks.

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David Zylstra
Master Film Handler

Posts: 432
From: Novi, MI, USA
Registered: Mar 2007


 - posted 10-09-2007 04:54 PM      Profile for David Zylstra   Email David Zylstra   Send New Private Message       Edit/Delete Post 
quote: Mark Gulbrandsen
With this and the Dolby 3-D system available soon I think REAL-D will be headed for the Real Dumpster. Hey... I wonder if thats what the D stands for in Real-D...
If you ask our owner he would say the D stands for Dumb since he regrets the decision to move forward with RealD - i.e. he was Real Dumb to let the studios talk him into the purchase.

Since Rave seems to have bought into RealD big time I think they will be around for a while (or does someone at Rave have ownership in RealD?)

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Mark Gulbrandsen
Resident Trollmaster

Posts: 16657
From: Music City
Registered: Jun 99


 - posted 10-09-2007 07:27 PM      Profile for Mark Gulbrandsen   Email Mark Gulbrandsen   Send New Private Message       Edit/Delete Post 
Well, Even if the ZX is sold for as much as 60K by a dealer that just doesn't know how to sharpen his pencil thats still just three years of Real-D. At 60K a dealer is making a very healthy profit on that ZX!! I am just considering the one extra projector in this case. Obviously I am considering a new install where the first ZX and server are already factored into the costs and it will probably take two show players but in many Real-D locations that 2nd show player already exists.

What it really does boil down to is that Real-D won't be able to charge that much for its liscense... I think the color rendition on Real-D pretty much stinks anyway. Anything with two projectors is certainly superior to using just one in the brightness department. Also you will be able to run smaller lamps in each machine and get more hours from those lamps where you may have to run a 6 or 7kw lamp in a large projector to get near equal the brightness and with less lamp life... all in all it makes more sense to go 2 machine. You also have a spare machine for the majority of the time you are not running 3-D.

Mark

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Tristan Lane
Master Film Handler

Posts: 444
From: Nampa, Idaho
Registered: Feb 2002


 - posted 10-11-2007 03:07 AM      Profile for Tristan Lane   Email Tristan Lane   Send New Private Message       Edit/Delete Post 
It seems that soon there will be another option for those wanting 3D. The ZX is one of the least-expensive new digital projectors to come to market, with capabilities of producing more light than some of the currently installed equipment out there right now.

I doubt RealD will disappear, But I'm guessing that they will have to change their business model in order to stay competitive. Theaters are now going to have two options when it comes to 3-D. Either option is not without drawbacks, but I'd think that if/when Dolby is able to supply cheap disposable glasses to it's customers, it will be much easier to decide which format to go with.

When projector prices drop to a level that makes it economic sense to purchase the second projector, rather than the active polarizer that RealD uses....perhaps. But, Linear polarization has it's drawbacks.

[Razz]

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Mark Gulbrandsen
Resident Trollmaster

Posts: 16657
From: Music City
Registered: Jun 99


 - posted 10-12-2007 06:27 PM      Profile for Mark Gulbrandsen   Email Mark Gulbrandsen   Send New Private Message       Edit/Delete Post 
quote: Tristan Lane
When projector prices drop to a level that makes it economic sense to purchase the second projector, rather than the active polarizer that RealD uses....perhaps.
Actually I would say that it is certainly economically feesable right now. With Real-D charging 20 grand per year that fee is offset by the second machine in just about two and a half years time. Image quality is also vastly superior... so it makes even more semse to slide right past the Real-D thing and go directly for 2 machine 3-D. Asside from the above it also gives the booth an extra machine if needed in a pinch.

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Tristan Lane
Master Film Handler

Posts: 444
From: Nampa, Idaho
Registered: Feb 2002


 - posted 10-13-2007 11:37 PM      Profile for Tristan Lane   Email Tristan Lane   Send New Private Message       Edit/Delete Post 
Curious,

With the extra machine, how are you sending the A channel to one, and the B channel to the other? As far as I know, cinelink2 only allows for communication to one projector head, not two.

Or is your media block non-traditional....and therefore non DCI compliant?

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Paul Konen
Jedi Master Film Handler

Posts: 981
From: Frisco, TX. (North of Dallas)
Registered: Jun 99


 - posted 10-14-2007 12:30 AM      Profile for Paul Konen   Email Paul Konen   Send New Private Message       Edit/Delete Post 
I can't imagine that it wouldn't be DCI compliant. I will ask the TI guys about CineLink.

[ 10-18-2007, 03:45 PM: Message edited by: Paul Konen ]

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Mark Gulbrandsen
Resident Trollmaster

Posts: 16657
From: Music City
Registered: Jun 99


 - posted 10-14-2007 09:23 AM      Profile for Mark Gulbrandsen   Email Mark Gulbrandsen   Send New Private Message       Edit/Delete Post 
I suspect some modification to the software program has been done to allow this and to keep it DCI compliant.

Mark

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Patrick de Groot
Expert Film Handler

Posts: 161
From: Sprang-Capelle, Netherlands
Registered: Apr 2001


 - posted 10-14-2007 11:42 AM      Profile for Patrick de Groot   Email Patrick de Groot   Send New Private Message       Edit/Delete Post 
About 3D: who is using NuVision? It uses active IR controled shutter glasses. You can use a normal screen. What is the difference with Dolby 3D?

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Paul Konen
Jedi Master Film Handler

Posts: 981
From: Frisco, TX. (North of Dallas)
Registered: Jun 99


 - posted 10-14-2007 03:43 PM      Profile for Paul Konen   Email Paul Konen   Send New Private Message       Edit/Delete Post 
From TI:
CineLink 2 can operate to more than one projector from a single server. However, the server's security manager would need to key each projector individually. And, it is DCI compliant.

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Tristan Lane
Master Film Handler

Posts: 444
From: Nampa, Idaho
Registered: Feb 2002


 - posted 10-16-2007 03:04 AM      Profile for Tristan Lane   Email Tristan Lane   Send New Private Message       Edit/Delete Post 
I'm on the same line as Mark on this. I feel that some extra software and KDM provisions needed to be made to make this possible. I have yet to see an option on current servers for an additional projector. I'm not an expert on Cinelink2, but it is nice to know that dual projector is an option.

Very interesting, nonetheless.

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Jeffry L. Johnson
Jedi Master Film Handler

Posts: 809
From: Cleveland, Ohio, USA
Registered: Apr 2000


 - posted 10-16-2007 09:54 AM      Profile for Jeffry L. Johnson   Author's Homepage   Email Jeffry L. Johnson   Send New Private Message       Edit/Delete Post 
The local chain Atlas Cinemas has removed their film equipment and are now using Christie digital cinema equipment.

As far as I know this is the first chain in the Cleveland, Ohio, area to convert completely to digital cinema from 35mm.

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Mark Gulbrandsen
Resident Trollmaster

Posts: 16657
From: Music City
Registered: Jun 99


 - posted 10-16-2007 09:43 PM      Profile for Mark Gulbrandsen   Email Mark Gulbrandsen   Send New Private Message       Edit/Delete Post 
Checked with all the manufacturers except QVIS here at Shoeast and right now the Dolby and Doremi can do it out of the box, and early next year the DTS server will do 2-projector 3-D. Just like Paul said. A feeds to one projector and B feeds to the other and using linear polarizers. We have a system going in like this in a little over a month. In this case most of the time the two projectors will each serve normal duty on standard D-Cinema projection each from it's own server and when there's 3-D we will pull one projector and stack it with the other and run film in that theater we pull the head from. There are a ton of 3-D releases planned for over the next several years that will all be available only through D-Cinema methods. The nice thing about D-Cinema is that the 3-D crap can go as obsolete as it wants to but the projectors and servers can always be used normally for 2-D.

BTW: I also was able to somewhat pin Sony down on the price on the 4K projector and I was told "off the record" 120K by a guy in their booth just for the projector. The interesting part of the Sony is that its all air cooled.

Mark

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Bobby Henderson
"Ask me about Trajan."

Posts: 10973
From: Lawton, OK, USA
Registered: Apr 2001


 - posted 10-16-2007 11:33 PM      Profile for Bobby Henderson   Email Bobby Henderson   Send New Private Message       Edit/Delete Post 
One thing I find kind of strange on the 3D front is that no one is taking any steps to take advantage of this current (and very big) lull between 3D releases by booking other kinds of 3D content.

Most Carmike locations haven't played anything in 3D since Meet the Robinsons this past Spring. Quite a few locations will be playing The Nightmare Before Christmas starting this Friday. And then it will be a few weeks until Beowulf opens.

After that, then what? I don't know when U23D will open, or even if mainstream multiplex locations like those run by Carmike will even play it.

IMHO, I think studios like Paramount and others who released full color 3D movies back in the 1980s should try to make some effort at reviving those releases for midnight showings.

Paramount has booked midnight showings of Friday the 13th Part III in 3D in previous years on 35mm. I remember seeing the original release in 1982 and had a great time watching it. The movie itself basically wasn't all that great, but the 3D aspect of it made the show a lot more fun. The subsequent re-releases didn't work so well. Print damage really did a LOT to screw up the quality of any attempts to show the movie in 3D. Several years ago it was shown here in Lawton and the staff had a nightmarish experience dealing with it. The picture just couldn't stay in sync with the polarizing system. One splice could blow it all to hell. Digital projection would completely eliminate those headaches.

I think the studios should be exploring some of those possibilities to get audiences more accustomed to 3D movies and build interest in advance of their big slate of native 3D produced movies when they finally hit theaters sometime in 2009.

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Paul Konen
Jedi Master Film Handler

Posts: 981
From: Frisco, TX. (North of Dallas)
Registered: Jun 99


 - posted 10-17-2007 09:19 AM      Profile for Paul Konen   Email Paul Konen   Send New Private Message       Edit/Delete Post 
Bobby, there is a trailer on the 2007 Nightmare Before Christmas showing this year for Journey 3D with Brandon Fraser

It is the traditional goofy, in your face 3D stuff.
Camera looking up while he spits after brushing teeth.
Flashlight spinning in air, with the light hitting you in the eyes.

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