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Topic: I'm curious to know why many on Film-Tech seem to be so negative on digital cinema
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Scott Jentsch
Phenomenal Film Handler

Posts: 1061
From: New Berlin, WI, USA
Registered: Apr 2003
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posted 07-28-2008 12:00 PM
I think upfront costs, long-term costs for maintenance and/or repair, labor, and maintenance issues (who is doing the maintenance) are all valid concerns, especially for the crowd that frequents Film-Tech. These are real issues that many here deal with on a regular basis.
However, the problem comes in when the fanatical/religious/extreme/emotional comments get made about either film or digital.
To hear some talk of film, it's like an old lover that they couldn't bear to be without, and nothing else will ever compare. To hear some talk of digital, it's like a hot new starlet that can't do anything wrong. The more level-headed can see advantages and disadvantages to both and be able to discuss the issues without letting emotion get in the way. But emotion is what drives every online forum, so it's unavoidable, I guess.
Since I'm not a projectionist nor a theater owner, but rather a publisher of a web site geared primarily to movie-goers, and a movie-goer myself, I take the stance of advocating for the people that walk in the doors of most of the people here. The people that pay for admissions ($13.50 for The Dark Knight in IMAX! ). The people that buy concessions for prices that make gasoline cheap by comparison. The people that, without which, movie theaters would not exist.
I think it's an important perspective to have, and recognizing the difference between the perspective of the movie-going public and the perspective of theater owners, techs, etc. is equally important.
Customers want to be excited about the product they are purchasing, because it helps them to feel that they are getting their money's worth. Movie-goers want an enjoyable experience, and they deserve the best possible presentation.
For those theaters that are delivering that with film, good for you!
The sad fact is that I hear many comments to the contrary, which is held up by my personal experiences as well.
If digital cinema can make it easier for a movie theater to deliver an excellent presentation, then it has to be worthy of consideration. I'm not talking about the difference between contrast ratios or even color space differences. Most theaters have their lights up so high so that people won't take a nose dive in a theater that's too dark, that contrast is a thing of the past -- film or digital. Color space is almost impossible for the untrained eye to spot, much like the difference between the digital sound formats.
The biggest thing that customers are going to notice are flaws. Scratches, dropouts, jump, weave, etc.
I am certain that a well-run movie theater with dedicated staff to make sure that every presentation is spot-on and that all the equipment is adjusted just perfectly on a regular basis. However, I think this is an ideal situation that doesn't match the reality of a majority of movie theaters. So that means that customers of a majority of movie theaters are not getting the presentation they paid for.
I do believe that film has the potential to blow digital out of the water when both are at their best. But in reality, I think that digital is going to provide the majority of movie-goers with a better presentation in a larger number of cases.
Many here tend to care about their jobs and always want to do better and provide the best product possible. But how many theaters are represented by the membership here? Maybe 200 out of thousands?
In some cases, it can be boiled down to something a lot simpler. Fear. Fear about what new technologies and new equipment means. Fear about losing your job. Fear about things costing more money and how that's going to impact business.
Fear is the emotion that drives the many of the comments the original poster is referring to.
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Galen Murphy-Fahlgren
Master Film Handler

Posts: 405
From: Canton, MI, USA
Registered: Oct 2007
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posted 07-28-2008 12:38 PM
Scott, you are pretty much exactly correct. Each theater needs to look at their presentations, and ask the question: Will digital be an improvement, or will it drag us down? Of course, most theaters who need digital are not going to look at it this way, and most decision makers for larger companies aren't necessarily going to have the expertise to answer that question. Ask me how I know.
But when you do get into digital, you see that the manufacturers, at least the ones I'm dealing with, are proprietary and unhelpful. They came and installed this thing, told us how to press the "Play" button, and left. They haven't been back since, and several calls to their 24 hour support number about an exhaust issue went unanswered. I've had a few other issues too, all of which lead me to conclude that I and my customers are better served by film, but that isn't a decision I get to make.
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