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Author Topic: I'm curious to know why many on Film-Tech seem to be so negative on digital cinema
Mark Gulbrandsen
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 - posted 07-28-2008 10:08 PM      Profile for Mark Gulbrandsen   Email Mark Gulbrandsen   Send New Private Message       Edit/Delete Post 
quote: Mark J. Marshall
Our theaters, by the way, do have pretty good contrast range. When the film switches from black 2383 leader to black 2393 leader, you'd think the projector just shut off.

Not much different than closing the dowser really. Digital projectors can also do that.

Mark

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Mark J. Marshall
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 - posted 07-28-2008 11:40 PM      Profile for Mark J. Marshall     Send New Private Message       Edit/Delete Post 
?

Uh... ok. Yeah. I'm not sure what your point is there.

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Cameron Glendinning
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 - posted 07-29-2008 05:29 AM      Profile for Cameron Glendinning   Email Cameron Glendinning   Send New Private Message       Edit/Delete Post 
quote: Steve Guttag
...except the notion that in 5 years that some mythical 6K or more projection technology would be developed.
Predicting the future is not my strong point but several technologies are creating possibilities that are interesting, please bear with me as I speculate out loud.

I am curious to see how the digital still camera technology and cmos technology will continue to evolve, which over the past 5 years has efectivly killed the 35mm still film market. This still camera technology has morphed into the cinematography world in the relativly low cost RED 4k digital camera, now how hard would it be to align 4 x 2k DLP projectors quasi cinerama style? LED technology could present some interesting possibilities for fixed screens.

Imaxs directions into digital makes sense to them. Unfortunately the market for 2d travelogues seems to have dried up! 3d ones do great though but size is not the issue. First release does well but wasting all that quality 70mm film on a hollywoods blockbusters 2k upscale for a 6 week release? At least with an Imax venue you know you will get a truely big screen and an image in focus digital or film.

Here in Sydney, all sessions all day at imax are 3d. 2d simply no longer gets bums onto seats. I guess that when the market no longer tolerates 2k digital 3d Imax will have moved to a better technology.

As a child I never dreamed I would live in an era in which portable digital projectors are so small they can fit into your mobile phone! The next 5 years are really going to be hard to predict.

It really does depend on ultimatly the consumer decides. VHS greatly affected ticket sales, I wonder what Blu ray and downloads will have any effect on the industry.

[ 07-29-2008, 07:26 AM: Message edited by: Cameron Glendinning ]

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Steve Guttag
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Setting up 4 2K projectors into a 4K array is definitely doable from a technology standpoint. The cost is what would kill the idea for now in mainstream markets. In order to edge blend you would want oversized chips (beyond 1080 and 2048) to allow for the blending and retain all of the resolution.

From a capture technology...progressively higher digital resolutions will continue. People always want more detail...especially when they want to magnify things. The problem with projection technology is how many people want higher resolution projectors plus the cost of making those projectors.

So Mark....have you ever sold a Kinoton "E" series projector? Are you just making up the prices? Typically, the increase in price is on the order of less than $6K street price.

To say that light improvement on the order of 20% is not significant shows you don't pay a theatre's electric bill. Ask any exhibitor what their monthly electric bill is and what the return on investment would be if they could drop it (or at least the booth portion) by 20% would be. I guarantee that before the theatre closes, the savings in electric alone (not to mention the potential reduction in actual lamp size) would have more than paid for itself.

A 4-5 times steadiness improvement (from previous "E" versions) is also rather significant...we are not talking about 4-5% but 4 to 5 times! That is a benefit that even the layperson can see as it actually increases projectable resolution.

It is amazing how dismissive of the shortcomings of digital projection you are. It is one of the things that "angers" people, which I guess you know.

DLP doesn't come close to film contrast ratio? Never mind, says you, after all, theaters suck anyway so you won't be able to see the difference! The same goes for resolution.

Color is probably a more esoteric concept for many. In fact, lots of people prefer wrong colors! Then again, while film definity has a larger color space...DLP is more uniform from machine to machine since they may be easily calibrated. Film often changes from reel to reel...particularly in release prints. See...I have no problem acknowledging films short comings...it has them. Digital, for the moment, has more.

As for TI guys laughing....big deal...many more people laugh at your posts in the last few years and I bet it doesn't affect you one bit either. But just what are people who work for TI supposed to say or think? They have to think and believe that what they are doing is great and will continue to be so. You seriously ask the wrong people about things. They have a vested intrest in the success of DLP, they are the wrong source to find any truthful information on its status. How many people that go to traffic court "didn't do it?"

Did you look at TI's last quarterly report? Below expectations.

Steve

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Mark Gulbrandsen
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quote: Steve Guttag
To say that light improvement on the order of 20% is not significant shows you don't pay a theatre's electric bill. Ask any exhibitor what their monthly electric bill is and what the return on investment would be if they could drop it (or at least the booth portion) by 20% would be. I guarantee that before the theatre closes, the savings in electric alone (not to mention the potential reduction in actual lamp size) would have more than paid for itself.

A 4-5 times steadiness improvement (from previous "E" versions) is also rather significant...we are not talking about 4-5% but 4 to 5 times! That is a benefit that even the layperson can see as it actually increases projectable resolution.

Exactly! On the exhibition side the improvement is meaningless. Theater owners and especially the large chains don't give a hoot about it and today's typical release print doesn't justify the extra 4 to 5 times steadiness. Whats the point in the extra steadiness when 95% of the the prints are manufactured with so much unsteadiness and no more equivelent resolution then a DLP projector can muster out? Oh, I guess it's for those one or two good looking prints a year thet the labs can muster out, uually Disney stuff. Now for a screening room situation for critical viewing thats a fine machine but otherwise to most exhibitors its like throwing money in the campfire... and they could better use the money to make themselves money in other areas where they actually do make a profit. And hey, a P-35GP's image quality still exceeds almost all release prints manufactured today.. A Simplex might also still be able to do that. And what if you have a servo motor failure my friend... then you may as well be paying the equivelent of a new light engine for a DLP projector... oops, a new light engine is actually considerably less expesive according to a servo motor price Larry Shaw posted in these pages a few years back! So very defnately the Kinoton E series makes absolutely zero sense for daily exhibition. If you've sold some to theaters that use them daily I have to wonder what your customers think they are actually gaining [Roll Eyes] . The typical theater isn't going to gain anything by running shorter life 1600 watt lamps.

quote: Steve Guttag
But just what are people who work for TI supposed to say or think? They have to think and believe that what they are doing is great and will continue to be so. You seriously ask the wrong people about things.
I could cae less what the actual folks at TI thnk or say. Of course its going to be biased. However, the main person I am in touch with was an optical designer at TI but now works for a major optical manufacturer... not TI. In fact that major optical manufacturer is betting that DLP will be around for a long time and is investing millions in gettng new lens designs to market asap.

While I'm sure you laugh at my posts you very definately live in your own little lonely world... you'd be surprised how many on this site and in the industry look at you this same way.

To set the record straight I've never said that Digital or DLP is perfect nor doesn't have any shortcommings. I tend to look at the positive side of things in daily life including work and DLP in the long haul offers alot of positive aspect to mainstream exhibition. As it matures it's shortcommings will be delt with and it will improve just like film, sound, and many other aspects of film have over the last 100+ years. Personally I'm happy to be a part of DLP and look forword to deploying alot more of it in mainstream exhibition over the next few years as film begins to disappear.

Mark

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Lyle Romer
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 - posted 07-29-2008 09:43 AM      Profile for Lyle Romer   Email Lyle Romer   Send New Private Message       Edit/Delete Post 
quote: Mark Gulbrandsen
As it matures it's shortcommings will be delt with and it will improve just like film, sound, and many other aspects of film have over the last 100+ years.
And there inlies my issue with Digital Cinema. The cost of the exhibitor enjoying these improvements. With sound there were incremental costs. With film improvements, the distributors footed the bill (except for 70mm where exhibitors needed the equipment). Let's say there is a 4k DLP available in 5 years. Who's going to pay for the light engine change out? It won't be an incremental cost, it'll be at least $15k-$20k per auditorium.

Exhibitors will be told that they should upgrade so they can provide 4 times the resolution available at home. My issue is that if the industry waited a little longer to do the changeover, 4k might have been viable for the initial rollout and then exhibitors could provide significantly more resolution from the get go.

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Chris Slycord
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quote: Lyle Romer
My issue is that if the industry waited a little longer to do the changeover, 4k might have been viable for the initial rollout and then exhibitors could provide significantly more resolution from the get go.
Well then my issue with this kind of reasoning is that if we had waited for 4k you'd say "If we had waited a little longer, 6 or 8k might have been viable." And if you waited for 8, could've waited longer for them to design 10k.

And so on...

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Steve Guttag
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 - posted 07-29-2008 11:31 AM      Profile for Steve Guttag   Email Steve Guttag   Send New Private Message       Edit/Delete Post 
quote: Mark Gulbrandsen
Exactly! On the exhibition side the improvement is meaningless. Theater owners and especially the large chains don't give a hoot about it and today's typical release print doesn't justify the extra 4 to 5 times steadiness. Whats the point in the extra steadiness when 95% of the the prints are manufactured with so much unsteadiness and no more equivelent resolution then a DLP projector can muster out? Oh, I guess it's for those one or two good looking prints a year thet the labs can muster out, uually Disney stuff. Now for a screening room situation for critical viewing thats a fine machine but otherwise to most exhibitors its like throwing money in the campfire... and they could better use the money to make themselves money in other areas where they actually do make a profit. And hey, a P-35GP's image quality still exceeds almost all release prints manufactured today.. A Simplex might also still be able to do that. And what if you have a servo motor failure my friend... then you may as well be paying the equivelent of a new light engine for a DLP projector... oops, a new light engine is actually considerably less expesive according to a servo motor price Larry Shaw posted in these pages a few years back! So very defnately the Kinoton E series makes absolutely zero sense for daily exhibition. If you've sold some to theaters that use them daily I have to wonder what your customers think they are actually gaining . The typical theater isn't going to gain anything by running shorter life 1600 watt lamps.
Mark, you've lost it....you just don't know what you are talking about anymore...it is like DLP has just blinded you.

Power reduction is power reduction. Image improvement is image improvement. Most recently, we've replaced "Typical" cinema projectors with Kinoton E series and in the same theatre, the difference was night and day on the image quality. Can they make a poorly printed film look like an EK...of course not but they sure can get as much out of it as possible. There is no reason to just settle for the least common denominator.

Naturally, Europe seems to have embraced the "E" versions a bit more than in the US. The "E"s in the US seem to be more at screening rooms and studios.

I'm curious to the post you refer to by Larry. Pricing out an Kinoton intermittent motor versus a DLP light engine...there is nearly an 8-times price difference, depending on which light engine and which motor...with the DLP being on the pricey side of things. Oh...and the motor is repairable. Why must you just make things up? Again, this goes to the anger side of things that the thread speaks to. Let things sink or swim on their merits/failures...there is no need to just fabricate things.

Steve

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Thomas M Howard
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 - posted 07-29-2008 11:42 AM      Profile for Thomas M Howard   Email Thomas M Howard   Send New Private Message       Edit/Delete Post 
Digital is convenient but not better than film in any way shape or form even at the current level of the technology. A properly shown 70mm or 35mm print will always look better than digital.
I work in a unique special venue situation where I need to have a reel of 70mm film last between 2500 to 3000 runs (thousand! ...not a typo) and the film had to look good for every one of those shows and even after all these runs it still looks better than digital. Additionaly, the theatre owner will have to pay to maintain the digital equipment and there is nothing cheap about anything connected to digital. I also operate a Christie 10Kansi-lumem projector and $5000 for a lamp with, at best, a 1000hour life is just the tip of the money tree to keep the thing running. Maybe digital doesn't scratch, fade, or wear out but compression formulas, compressed color subsampling, and simply turning the world into a fixed number of pixels doesn't really make any improvement over film. The only people who benefit from digital are the production companies and the distributors. Advancement in technologies is certain to improve digital to truly compete with and replace film but that level of technology today is not here (yet).

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Lyle Romer
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quote: Chris Slycord
Well then my issue with this kind of reasoning is that if we had waited for 4k you'd say "If we had waited a little longer, 6 or 8k might have been viable." And if you waited for 8, could've waited longer for them to design 10k.

And so on...

You have a point but the problem is that 2k basically IS the home standard (give or take a few pixels). I don't think we should perpetually wait for utopia but we should have waited for a digital projection system that was able to be easily differentiated from home standards. 1920 vs. 2048 pixels isn't enough to get a "videophile" to want to go to a theater vs. his home theater with his own DLP projector. 1920 vs. 4096 pixels is a BIG difference for technophiles.

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Scott Norwood
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For me, the comparison to home systems is irrelevant. I just don't want a standard that is any worse than what can be achieved with the best 35mm EK print on the best projector with the best lenses. For all formats, silent through scope. This is a starting point (especially since film continues to improve). No one's presentation should have to suffer as a result of this transition.

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Mark Gulbrandsen
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quote: Steve Guttag
Naturally, Europe seems to have embraced the "E" versions a bit more than in the US. The "E"s in the US seem to be more at screening rooms and studios.

Duh! Europe still turns out pretty good release prints unlike the junk the US and Canadian labs turn out. So I would expect them to embrace such an improvement. Indeed they could see a difference. For you to say you can actually see an improvement in resolution on todays "printer bounce" type 5th generation prints simply puts your foot farther down your throat.

quote: Steve Guttag
I'm curious to the post you refer to by Larry. Pricing out an Kinoton intermittent motor versus a DLP light engine...there is nearly an 8-times price difference, depending on which light engine and which motor...with the DLP being on the pricey side of things. Oh...and the motor is repairable. Why must you just make things up? Again, this goes to the anger side of things that the thread speaks to. Let things sink or swim on their merits/failures...there is no need to just fabricate things.

I don't kow what motor that Larry posted about but it was in excess of 30K dollars. Thats considerably more $$ than a Christie 2000SB light engine... only a Barco with it's built in European cost factor could cost more. However I don't view Barco as a legitimate DLP contender. I also have to assume that you don't know that light engines are also repairable. Very few if any are actually discarded. I can certainly envision the Kinoton motors repairable and they probably will require frequent replacement of the precision bearings to maintain their accuracy.

Of course power reduction is power reduction but if one steps down to a shorter life lamp like a 1600 watter vs a 2000 watter because of the 20% gain in efficiency there is absolutely nothing to gain except higher lamp cost and more frequent lamp replacement. Looking at 1500 hours of lamp life vs. 2500 hours can be calcualted by your dog. With the higher wattage lamps one might see some savings but again that all depends on what lamp you are able to step down to.

Mark

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Justin Hamaker
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One point that no one has mentioned with regard to price of digital cinema is the fact that the equipment will become less expensive as the technology matures and as production ramps up. One of the main reasons the technology is so expensive today is because a larger portion of the R&D dollars is factored into each unit. As more units are produced, economies of scale should start to kick in and the prices should come down.

While the market for theatre equipment is small compared to the market for consumer products, I don't think 38,000 screens is an insignificant amount. Plus the international markets that will eventually switch.

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Mark Gulbrandsen
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Justin,

We've already seen that to a small degree from "smart" manufacturers. But don't expect this type of gear to nosedive in price, although Dolby's recent sale on its 3-D system might almost be condsidered that. The fact will alwyas be that it's the type of gear made in small quantities. That sort of stuff always carries a higher price tag.

Mark

Mark

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Carl Martin
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i project films and i watch films, a lot of them, so the job threat and image quality arguments have some relevance for me. but it's not that i fear the loss of income that would come from the elimination of my job. after all, the pay is hardly worth the hassle. no, handling film is one way that i engage with the medium and maintain a personal relationship with it. and image quality isn't just some linear measure, with film being "better" than video or vice versa. they are qualitatively different in how they constitute the image and in what sort of manipulations they allow.

film imagery is built from random grain and is most fittingly manipulated in a holistic way, whereas video permits manipulation at the level of its fixed pixel grid. thus film will, in a sense, give you a more coherent image, and one that has a more direct relationship to the photographed subject. the easy manipulability of video allows for more effects, but lessens its connection to what was photographed and its meaning. when i see the result of digital manipulation, instead of thinking "wow, look at that beautiful play of light", i find myself thinking "there they go twiddling knobs again". it's a different ethos.

all of this is very important for film (/video) as art, which is a perspective that's easily overlooked but matters a lot to me. and when it comes to presentation, i think it's important to respect the nature of the work. a classic film should be seen on film, because that's what it is. (and please, no more digital restorations!). the same can't be said of a recent work that has used a digital intermediate, and i can't object so strongly to digital projection in that case. but i also can't appreciate the work as much, unless it finds a really inspired way to justify its passage through the digital domain, rather than it being just a matter of convenience.

a tragedy of the sound film is that it more or less killed the silent film, as the color film has, over a much longer period, almost killed the black and white film. in both cases, the new technologies opened new avenues of expression, but were often used insipidly, while closing access to other well-developed avenues.

at least, even today, any cinema can play a black and white film with no extra effort, and a silent one with some moderate effort. the only real problem is getting people to show up. but a full-scale digital conversion will completely kill the film medium, and even if the conversion extends only to mainstream cinemas, it will set the film-based cinemas apart as oddballs, stacking the odds against them economically. i don't like to think of film in industrial terms, but it's true that film does require a certain amount of infrastructure to sustain itself. in addition to a man with a movie camera, you need a man with a lab, a man manufacturing filmstock, a man with a cinema, a man building projectors, etc.

digital cinema leaves me cold all around. on the other hand, i can watch a beat-up technicolor print and just swoon.

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