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This topic comprises 9 pages: 1 2 3 4 5 6 7 8 9
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Topic: Let's guess Avatar's 1st weekend gross and 2nd weekend drop %
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Julio Roberto
Jedi Master Film Handler
Posts: 938
From: Madrid, Madrid, Spain
Registered: Oct 2008
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posted 12-28-2009 03:52 PM
Production cost for Avatar is an estimated $230m. Not sure if that includes financing cost, as the film took a long time to develop and interests on such large amounts add up quickly over the years.
Also, the studio has spent by their admission $150m in marketing for the film ($230+$150=$380). Some unofficial sources call the whole deal a $400m operation. You also have to factor the distribution fees and duplication costs for such a wide release.
The movie, up until today, when it has opened for between 10 and 12 days, depending on the countries, has GROSSED $623m worldwide (it opened VERY wide). As you know, about half of the money goes to exhibitors and taxes. In this case, some money goes to the Imax and 3D people (RealD) as well. I guess you can figure the producers are about to just have recovered the production cost, but are only about half-way to make the film "truly" profitable.
Unless there is a sudden 90% drop in attendance, the film will surely be profitable on the long run with video and TV sales and the rest of the theatrical life.
But if you look at films Chipmunks, i.e, it grossed $75m (locally) up to its opening weekend, just about as much as Avatar did, but you don't have to factor 3D surcharges/royalties and a much lower production cost. And Chipmunks is having truly awful critics and ratings of 2.3 (out of 10), while Avatar is generally liked with a combined critics index of about 8.5.
Avatar looks like it's going to be a success, but not a super-blockbuster (considering its associated costs).
We'll see in the next weeks how much it drops.
But it is pretty amazing how nowadays just about any film grosses in excess of $50m in just a week or so and many surpass $100m w/o much difficulty. I guess we understimate the power of inflation. Even Sherlock Holmes made $66m in just 3 days this weekend.
Avatar is #9 in the ranking of worldwide grosses for films after 9 days since opening, behind a bunch of Spiderman, Harry Potter, Transformer, Pirates of the Caribbean, Twilight and Star Wars films, and barely ahead of Shrek. Once you adjust for inflation and 3D, you figure it's doing fine but not super-business. Also, Avatar was a very wide foreign release, so it's bound to make most of its money early instead of in stages as many other films that open much later in different countries.
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Julio Roberto
Jedi Master Film Handler
Posts: 938
From: Madrid, Madrid, Spain
Registered: Oct 2008
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posted 12-31-2009 02:06 AM
It seems to be doing slightly better in Australia than "normal". I guess it may have something to do with the lead actor being from there and the whole New Zealand connection.
So far, after about 2 full weeks, it's made $726m worldwide ($250m in the US).
Here is a list of how it ranked, NOT accounting for inflation or for 3D/Imax surcharges: -5th ranking in best weekend Opening in 2009 in the USA. -6th ranking in best weekend opening in 2009 abroad. -9th ranking in best weekend opening in 2009 worldwide. -15th ranking in best first week ever in the USA. -76th ranking in highest grossing in a single day in the USA -9th ranking in the Top grossing films worldwide after 10 days since opening -26th ranking in the Top grossing films worldwide after days 3 days since opening -21st ranking in the Top grossing films worldwide after 7 days since opening -10th in the ranking of smallest drops for over 3000+ theaters -24th in the ranking of fastest to make $100m worldwide -10th in the ranking of fastest to make $200m worldwide
Those statistic are "fixed" as the timeframe to compute them has past. For other statistics, we still have to wait until the end of the theatrical run, but so far Avatar ranks: -54th highest domestic gross ever -39th highest worldwide gross ever -7th top movies of past 365 days
Of course, those last couple of statistics are bound to change as the movie continues to run.
It seems Avatar has a very good chance of being in the top 10 highest grossing films, probably even the top 5. Once again, if we account for inflation or 3D surcharges, the more "equivalent" numbers to fairly compare with other films would pbbly be some 30% lower.
Extremely good number. Just not super-duper-all-records-ever-smashing numbers like some were claiming it was going to make.
During Xmas I've been having dinners etc with family/friends and they all said the same thing: they were "forced" to go see this movie as the marketing kept pushing the notion that this film MUST be seen and MUST be seen in 3D as there is absolutely nothing-ever-ever-ever-ever that came even remotely close and it's a "whole new extraordinary experience you-are-an-idiot-if-you-miss-it".
All of them said the same thing: "Sure, nice film, nice 3D, but what was all the fuzz about?" None of them are watching it a second time.
They all liked it very much and don't regret having seen it. But they all felt a little "cheated" by the marketing that promised a film way-and-beyond-it-all-ever and they found out a nice SciFi/fantasy semi-animated thing they liked, but may have skipped if it weren't for the pushy marketing false promises.
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