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Author
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Topic: Cyan Tracks
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Ted Costas
Expert Film Handler

Posts: 119
From: Hollywood, CA, USA
Registered: May 2000
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posted 06-21-2004 02:26 PM
How long did it take to build Rome? We may need that info for the D-Cinema roll-out model.
Brad asked about trailers in Cyan. I think the answer is not based on the theory that advertising is more important than the product for sale... For instance, on "Soul Plane", New Line had a trailer that went out with that movie that was a cyan trailer. New Line still has yet to delacare their intentions regarding the switch to cyan, but if their trailer is on a feature that has cyan tracks, they have elected to also release the trailer with cyan tracks. Most studios feel the same way. If the feature is has silver-applicated analog tracks, so will the trailers... and so far the same goes for cyan. I don't think you will ever see cyan trailers on a silver-applicated feature.
Remember, the studios, like the exhibitors, want to release films successfully, with the least amount of variables possible. To date, the release patterns for cyan analog tracks by DreamWorks, MGM, and soon, Disney, will be logical and based on the red-light reader penetration in the markets and territories that the film will play in.
If we wanted this effort to fail, then we'd release cyan trailers on silver-applicated features, to see what would happen... I know what would happen. But causing headaches is not part of the implementation plan... a smooth transition is.
Regarding "crying wolf", if the wolf shows up, we're cool, right? Well, if you play MGM or Disney films, you will get plenty of chances to see the wolf, the cyan wolf, before the end of the year.
And with that, I have run out of witty one-liners.
Yours, Ted
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