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» Film-Tech Forum ARCHIVE   » Operations   » Film Handlers' Forum   » An open letter to Tyler Perry (Page 6)

 
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Author Topic: An open letter to Tyler Perry
Aaron Garman
Phenomenal Film Handler

Posts: 1470
From: Toledo, OH USA
Registered: Mar 2003


 - posted 06-27-2012 01:04 PM      Profile for Aaron Garman   Email Aaron Garman   Send New Private Message       Edit/Delete Post 
When folks come into our theatre and think THX is a sound format comparable to Dolby, you know you have a branding problem.

I'm all for getting back to a simple idea of "THX means perfect picture and sound in this cinema" thing. The problems started when they started certifying...well...everything else. While their intent was to show that a certain product had gone under an excellent QC standard, slapping the label everywhere with no differentiation took away a lot of credibility. They kind of shot themselves in the foot. Some may say it's comparable to what IMAX has done...but that's a whole other topic.

In other words...what Manny said.

Now, if someone else were to step in and do what THX originally was trying to do, then I'm all for it. I don't see THX exclusively doing it for professional, commercial cinemas any longer. Add to that, the brand is already hurt by years of improper use.

I too like Scott's idea.

AJG

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Marc D Fishman
Film Handler

Posts: 26
From: Burbank CA. USA
Registered: Jun 2012


 - posted 06-27-2012 01:53 PM      Profile for Marc D Fishman   Email Marc D Fishman   Send New Private Message       Edit/Delete Post 
quote: Aaron Garman
Now, if someone else were to step in and do what THX originally was trying to do, then I'm all for it. I don't see THX exclusively doing it for professional, commercial cinemas any longer. Add to that, the brand is already hurt by years of improper use.

I too like Scott's idea.

AJG

Aaron.. what was more important than the initial certification, IMO, was the program that THX maintained for year, the TAP...

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Manny Knowles
"What are these things and WHY are they BLUE???"

Posts: 4247
From: Bloomington, IN, USA
Registered: Feb 2002


 - posted 06-27-2012 02:06 PM      Profile for Manny Knowles   Email Manny Knowles   Send New Private Message       Edit/Delete Post 
The only potential criticism of TAP (and Dolby's version) was that the studios had to "opt in" and pay for the service. So only some movies got checked -- maybe only certain markets too.

Another potential issue with TAP was that consumers were invited to "Phone THX" -- and it's hard to believe this didn't cause a few false alarms. Although, I know of one case where TAP was called in to investigate what turned out to be a real problem.

Ideally, there would be a pool of skilled professionals serving a kind-of "jury duty" so that all films, in all places, across a variety of play dates, could be subject to inspection.

(It's tempting to believe that we could do it right here on Film-Tech -- but that's arguably the fox guarding the hen house.

Carrot = I'll "pass" you if you "pass" me.
Stick = I'll "fail" you if you "fail" me.)

I imagine we would need a large, national, volunteer corps of "disinterested" (yet interested/knowledgeable) and anonymous checkers.

Not impossible; but perhaps improbable.

Lastly, I should point out the dilemma of the checker -- there's no risk in finding flaws -- aka "having an eye for detail" -- but declare something "perfect" and that now opens YOU to criticism that your standards are not high enough -- so I would expect scores to be skewed down a bit.

This is a very complex problem. If it weren't for that, it'd be solved by now.

Another option -- a microphone permanently mounted in the auditorium performing a sort-of "transfer function" on the movie -- the processor can "know" what it's sending out and what it ought to get back -- the volume LED turns green when you're playing content at the dub-stage level -- perhaps within a tolerance range of +/- 1.5dB.

If it's too loud (for you) and you want to turn it down, then at least you know with some degree of certainty that you're imposing your taste onto the mix -- it wouldn't stop people from using the volume control, but it would let you know that you're "disagreeing" with the intent.

VPF peeps -- be forewarned -- there will be hell to pay for disagreeing! [eyes]

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Joe Redifer
You need a beating today

Posts: 12859
From: Denver, Colorado
Registered: May 99


 - posted 06-27-2012 02:31 PM      Profile for Joe Redifer   Author's Homepage   Email Joe Redifer   Send New Private Message       Edit/Delete Post 
Another problem with TAP is that you had to stay until the end of the credits to know if the movie was part of the TAP program or not. Who's gonna be sticking around if there are issues? Most people don't stick around as it is.

Dolby's version was ridiculous. They cared more about what trailers played than anything else.

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Marc D Fishman
Film Handler

Posts: 26
From: Burbank CA. USA
Registered: Jun 2012


 - posted 06-27-2012 02:33 PM      Profile for Marc D Fishman   Email Marc D Fishman   Send New Private Message       Edit/Delete Post 
One of the ideas that I've thrown out to my colleagues is exactly as you mention, i.e. having the studios and exhibitors pool resources to create a group of trained "checkers.."

I did think that the roll out of D-Cinema would've included at least booth condition feedback so that at the least studios could know where things are... while a mic in the auditorium isn't a bad idea, I don't think there is a consistent way to know where things should be as opposed to the setting on the fader.

I think that taste has less to do with consistency.. if theaters would invest the resources (mainly money) to hire educated projection staff of course this wouldn't be happening..

While I haven't agreed with some things said over the past couple of days, I would be besides myself to have more people like those that bother to show up here and participate running things day to day, and not settling for the best they can make it...

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Manny Knowles
"What are these things and WHY are they BLUE???"

Posts: 4247
From: Bloomington, IN, USA
Registered: Feb 2002


 - posted 06-27-2012 02:43 PM      Profile for Manny Knowles   Email Manny Knowles   Send New Private Message       Edit/Delete Post 
quote: Marc D Fishman
while a mic in the auditorium isn't a bad idea, I don't think there is a consistent way to know where things should be as opposed to the setting on the fader.
The processor would have the ability to meter the outgoing sound (digital cinema) or incoming sound (film) and, from there, it would be a simple matter to correlate those readings to an "expected" SPL measurement -- it could work based on peaks, or something like the Leq(m) method used by TASA -- but that's the gist of the idea.

(Edit: The trouble with the Leq(m) approach is that it would require some metadata -- the Leq(m) score from the dub stage -- as well as a full run of the entire movie in the theatre, and the system would need to somehow "know" when the feature starts/ends -- otherwise trailers would be included. The "peak method" would provide instant, ongoing feedback for any moment in the show, including the individual trailers.)

The mic would need to be calibrated as part of the initial install, in much the same way as a Dolby Auditorium Assist mic.

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Sam D. Chavez
Film God

Posts: 2153
From: Martinez, CA USA
Registered: Aug 2003


 - posted 06-27-2012 03:04 PM      Profile for Sam D. Chavez   Author's Homepage     Send New Private Message       Edit/Delete Post 
USL has a new widget that has both mic and camera meant to be permanently mounted in the back of the cinema. It has Ethernet so the data can be seen from a remote location. For instance, it can looks at the color balance to see if anything has changed since last time. Same for volume levels.

It's meant to alert to a problem and maybe save the tech a trip to the site. New features are emerging as we speak.

On another side note, I worked with Tom Holman on his original TAP and THX ideas. He actually envisioned taking the fader off the wall and forcing cinemas to play at reference level.

An idealist for sure.

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Manny Knowles
"What are these things and WHY are they BLUE???"

Posts: 4247
From: Bloomington, IN, USA
Registered: Feb 2002


 - posted 06-27-2012 03:07 PM      Profile for Manny Knowles   Email Manny Knowles   Send New Private Message       Edit/Delete Post 
That's Tom!

Sam -- can you make that product I described?

I want serial number 1 please! [Big Grin]

It's all well and good to know if anything's changed "since last time" but what if "last time" was wrong?

Shouldn't 0dBFS have an absolute SPL corollary? etc?

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Aaron Garman
Phenomenal Film Handler

Posts: 1470
From: Toledo, OH USA
Registered: Mar 2003


 - posted 06-27-2012 04:11 PM      Profile for Aaron Garman   Email Aaron Garman   Send New Private Message       Edit/Delete Post 
I'll volunteer to be a legitimate, knowledgeable checker. I'd honestly do it if I got to see the movie for free too. Make the program open to people, but have them past a pretty tough test to see if they are actually knowledgeable.

AJG

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Joe Redifer
You need a beating today

Posts: 12859
From: Denver, Colorado
Registered: May 99


 - posted 06-27-2012 04:36 PM      Profile for Joe Redifer   Author's Homepage   Email Joe Redifer   Send New Private Message       Edit/Delete Post 
I'd do it as well but I want to be paid because I am an evil capitalist.

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Aaron Garman
Phenomenal Film Handler

Posts: 1470
From: Toledo, OH USA
Registered: Mar 2003


 - posted 06-27-2012 04:49 PM      Profile for Aaron Garman   Email Aaron Garman   Send New Private Message       Edit/Delete Post 
I mean I wouldn't turn down the money...but I'd do it just to get free movies again!

Throw in a free popcorn and water, and call it a nice little hobby.

AJG

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Brad Miller
Administrator

Posts: 17775
From: Plano, TX (36.2 miles NW of Rockwall)
Registered: May 99


 - posted 06-27-2012 07:11 PM      Profile for Brad Miller   Author's Homepage   Email Brad Miller       Edit/Delete Post 
quote:
quote: Manny Knowles The people in the world of academia seem to think I know what I'm doing.

So if you were me and the people are screaming bloody murder because a movie is too loud -- or begging me to turn it up louder -- what would you do? Tell them to accept it or get lost?

Manny... I never implied you didn't know what you're doing... I simple stated that based on the tone of your comments back to me you don't seem to be interested in trying to engage me in a helpful manner..

Please don't put words into my mouth.

A question for those following my concerns..

How many times do you find your self playing the films at a level other than 7, and of that percentage, how many times do you feel it's too loud, and how many times do you feel it's too quiet.

quote: Scott Jentsch Aside from the reach for humor, my understanding that THX's involvement in the home theater side of things was to bring standards to the processes. Whether it was a DVD or a videotape, the idea that maintaining a consistent, testable condition is a good one, no?

Especially now that everything is moving toward Digital Cinema, I would think that getting back to that simple idea would be easier than ever. In fact, I would be shocked if this wasn't part of the production process.

Can you shed some light on that, Marc?

If varying sound levels of movies is such a concern, how about we shed some light on it? Perhaps a thread for each release so that people can comment on what they are experiencing in their theaters?

If someone is experiencing an issue, but no one else is, that could be an indicator to that first party that they have a problem that is unique to their situation, and further investigation is warranted. If there are widespread reports of "Witness Protection" (for example) being too soft, then it becomes common knowledge that this is perhaps an issue with the source material and not isolated to one theater.

It might be too much to hope that those in the production side and those in the exhibition side could collaborate and share information freely, but without even that much information, there is no data, just anecdotal evidence that doesn't do any substantial good.

As Manny alluded to, THX media certification wasn't intended to be an arbiter of subjective content.

They were concerned with objective QC... in terms of audio, clipped levels, drop outs, distortion, etc..

I am lucky to attend a lot of screenings outside of public venues, and I can be fairly certain that what I'm hearing at many of those are as intended...

I don't think there is an overall concern from most of my peers that there is a huge issue with varying levels... an awareness, but not so much a concern.

All of the stages in town where films are mixed, and certified by Dolby to print master in, are close enough so that when a film like "Witness Protection" (and for full disclosure it was mixed at the company I work for on a stage I'm fairly familiar with) comes out at whatever overall level it does, it's gone though so many QC stages (from mix to print master to print and DCP check, etc.) it couldn't be a surprise to anyone how loud (or in this case low) it was....

And as the OP said, it's been an issue in many houses, requiring a substantial amount of gain.

Your post got me thinking about the possibility of having the information of the overall loudness content of a film... much like Dialog Normalization values for broadcast and media Dolby Digital..

Since we have a dubbing and exhibition standard, I think most film makers would find that kind of information not needed... we aren't going to get Michael Bay, Chris Nolan or other directors who like there films loud, to change their ways... and as I've made clear, while it's not always my cup of tea (loud films) I have to respect their tastes and desires...

IMO, I would love for audiences to experience it as intended... and I fully understand that's not always going to happen in all instances.

And again, for clarity (and I myself most certainly clouded up my initial point) I'm concerned with the fact that most theaters don't have employees that know what to check for, change it for one film but don't bother changing it back for another, have speakers off or broken, have a policy like Landmark for all films to play at 5, etc....

As much as Manny and I hit it off on the wrong foot, I am wholly apprciative of his efforts to present to his audience a good experience.

Not every film I've mixed has ended up as loud as I've wanted them (and I've only mixed a couple of really loud films...) but its always been a conversation with the directors, film editors and producers.

Many things to think about..

I'm thinking how many people noticed there was not a single paragraph in the above post with 2 or more sentences in it.

[Razz] Sorry, couldn't resist.

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Manny Knowles
"What are these things and WHY are they BLUE???"

Posts: 4247
From: Bloomington, IN, USA
Registered: Feb 2002


 - posted 06-28-2012 11:35 AM      Profile for Manny Knowles   Email Manny Knowles   Send New Private Message       Edit/Delete Post 
Gave the idea some more thought and the trouble is it will keep pointing the user back to reference level. We already have a way of getting to reference level. That's not the problem, so we don't need another solution for that.

The problem is that some movies -- when played at reference level -- come across as too loud/quiet -- which brings me back to the reason for having the volume adjustment on the processor.

Fortunately, with digital cinema, it is quite easy to place a volume adjustment cue at the start of the feature. That way if the trailers cause the operator to lower the volume, the cue at the start of the feature can restore to the "chosen" level for the main attraction.

For Brad -- Oops! I did it again. [Big Grin]

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Scott Norwood
Film God

Posts: 8146
From: Boston, MA. USA (1774.21 miles northeast of Dallas)
Registered: Jun 99


 - posted 06-28-2012 11:59 AM      Profile for Scott Norwood   Author's Homepage   Email Scott Norwood   Send New Private Message       Edit/Delete Post 
quote: Manny Knowles
Fortunately, with digital cinema, it is quite easy to place a volume adjustment cue at the start of the feature. That way if the trailers cause the operator to lower the volume, the cue at the start of the feature can restore to the "chosen" level for the main attraction.

This works fine with most film automation systems, too. See here. The problem is that many theatres do not bother and end up just turning down the fader for everything in order to make the complaints stop. For some reason, audiences (especially people over a certain age) tend to complain when a film is being played too loud, but almost never complain when the sound is too quiet.

Question: at what point did playback levels become standardized? Lots of older films have leaders that say things like "play at standard Columbia Pictures fader setting for this theatre." Soundtracks from the 1930s and 1940s seem to be all over the map in terms of playback levels (a problem which tends to be made worse by the fact that we are showing reprints of these now, many of which have re-recorded tracks). Older installations often have a provision for adjusting the fader setting at every reel change, due to slight differences in the recording level of each reel. And, even today, Dolby processors have a "mono trim" adjustment, which leaves some room for a judgment call when playing back a format 01 track.

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Manny Knowles
"What are these things and WHY are they BLUE???"

Posts: 4247
From: Bloomington, IN, USA
Registered: Feb 2002


 - posted 06-28-2012 12:21 PM      Profile for Manny Knowles   Email Manny Knowles   Send New Private Message       Edit/Delete Post 
Back in my multiplex days, I used to have the Christie/Pennywise CA-21 automation installed -- that made it super-easy to specify separate trailer/feature fader settings.

For the past (almost) decade, working single-screen setups, it's a simple manual adjustment for the film shows.

I've seen those older film leaders, but I've also seen the ones that say "PROJECTIONIST: PLEASE FOCUS." I just tune that sort of stuff out -- of course we're going to focus the movie. The projectionist who isn't going to focus the movie is also not going to be on the lookout for silly little love notes from the distributor.

But it never occurred to me that there may have been a time when each studio had their own reference level. That's certainly a possibility, I suppose.

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