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Topic: Interstellar locations running in 70MM
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Terry Lynn-Stevens
Phenomenal Film Handler
Posts: 1081
From: Toronto, Ontario, Canada
Registered: Dec 2012
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posted 11-18-2014 12:01 PM
quote: Mike Blakesley Considering it's not even the massive blockbuster they were hoping for (#2 the first week, #3 the second, combined with so-so reviews) despite all the fuss'n'bother, I'm sure you are right.
I think what killed the box office for the North American market was the whole 70mm, 35mm, IMAX-70 differentiation ad campaign. Aside from the record setting IMAX (70mm/digital combined) grosses, everything else has performed under expectations. I would be plenty pissed off if I was told over and over again by the Nolan, the critics, Paramount etc that "I have to see Interstellar in film" only to find out that it was pretty damn difficult to see the movie in film on the opening weekend or the weekend after. Also, after being continuously told that film is the way to see it, parting ways with $13 for a digital presentation is a bit insulting.
Are you planning to pick up Interstellar at your theater?
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Marcel Birgelen
Film God
Posts: 3357
From: Maastricht, Limburg, Netherlands
Registered: Feb 2012
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posted 11-18-2014 06:42 PM
Interstellar did draw some respectable crowds over here, especially the first week. But I guess it will not be a keeper, once Mockingjay rolls in later this week. This movie was highly anticipated, so most people who really wanted to see it, most probably already did so.
Personally, I don't think the killer really is the "space theme", as there are ample examples of more successful "space themed movies". I think it's rather word of mouth and the mixed reviews. The trailers, which made it look a bit like a documentary might indeed be a factor too.
Most people I've spoken to seem to appreciate it, but almost nobody was really blown away by the total product. Most do agree the visuals are spectacular, but those alone do not make a great movie.
I do hope the 5/70 prints will find their way to properly equipped second run theaters and art houses and will eventually be properly taken care of by the studio and not just find their way to the bin in little pieces.
quote: Terry Lynn-Stevens I think what killed the box office for the North American market was the whole 70mm, 35mm, IMAX-70 differentiation ad campaign.
Most people don't have any clue what this is all about, so they just ignore it. They will just head to their local theater, no matter what format it's playing in. For the people that do care, this campaign improved the chance those people got to see a presentation in the format they preferred.
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Jason Whyte
Expert Film Handler

Posts: 132
From: Victoria, BC, Canada
Registered: Sep 2002
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posted 11-19-2014 02:08 AM
"Did the screen numbering change upon the expansion? I believe the Varsity was only a twin in 1977/78 when the original "Star Wars" played, so how did screen #1 (or #2) become screen #8? (And FWIW, "Star Wars" ran there in 35mm. It was for a time scheduled to play in 70mm at the University, but that deal fell through as did similar deals in Montreal and Vancouver.)"
Varsity opened in 1974 as a dual screen cinema with #2 being the largest theater, as you know. In 1997 six screens were added to the north side of the theater and those cinemas were numbered #1 to #6, making the original #1 and #2 now #7 and #8. A further expansion in 1998 added four VIP screening rooms, but those have their own VIP numbering #1 to #4. The entrance to the cinema was also moved to a different place, too, making access to #7 and #8 rather far.
You can still make out the older, two screen cinema on the layout of the theater today on how the screens and hallways are set up. The other addition was a bizarre wheelchair ramp/entry system that takes you all the way around to the back of the theaters, and you enter in through the front of the cinema through the exit doors (The now-closed Granville 7 in Vancouver also had this on a couple of their screens).
I know this answers your question the long way, but I like this cinema and talking about it.
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