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Topic: Dolby's new sound system

Gavin Lewarne
Master Film Handler

Posts: 278
From: Plymouth, UK
Registered: Aug 2009

posted 06-04-2013 12:17 PM

quote: Scott Jentsch
I think you're looking at it from the right perspective. You shouldn't start saying "no" to things when you're still in the ideas stage.

Better to keep yourself open than to assume that something isn't doable when it is, or will be.

If I were a financial backer of a proposed project, I would consider it to be irresponsible for the person doing the planning not to consider all options, especially if they deliver the best results. You can always say no if conditions warrant, but you can't say yes to a question that was never asked.

Exactly! ignoring the 2016 date completely (who knows what is going to change or be available by then), why not go for broke and offer several options. Given the overall cost of a completely new build atmos / 4k will really make a small difference in the grand scheme of things

4k + atmos
2k + atmos
2k + 7.1

or a combination, like a 4k+atmos for screen one (mainstream films) and a 2k+7.1 for the second (arthouse / indie).

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Bobby Henderson
"Ask me about Trajan."

Posts: 10973
From: Lawton, OK, USA
Registered: Apr 2001

posted 06-04-2013 02:40 PM

With some luck, perhaps Atmos related gear will drop in price a great deal over the next year or two. Well, I don't see high quality speaker systems and amplifiers offering big price drops. But maybe the CP850 and any other computerized kinds of gear that needs to be involved with shed those big introductory prices.

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Lyle Romer
Phenomenal Film Handler

Posts: 1400
From: Davie, FL, USA
Registered: May 2002

posted 06-05-2013 06:08 AM

I can only assume that part of the crazy pricing for the CP850 is to purposely sell very few while they make sure that there aren't any design issues.

If you calculate for inflation the $20,000 original price (1992) for a DA10 Dolby Digital (well, Dolby Stereo Digital) processor would be over $32,000 in 2012 dollars. The CP850 does a lot more than the DA20 since it is a processor not just a decoder and d/a converter.

If they want to sell any volume of systems they will have to lower the price AND market it better. The marketing needs to be to a point where a regular (non IMAX, ETX, RPX or whatever other acronym) auditorium with ATMOS can command a surcharge of $1 or $2. Even though the surround field is fantastic very few people are going to travel extra just for ATMOS.

There is an ATMOS location 30 miles from me and there are a very few movies that I would consider traveling there for (and paying the ETX upcharge). I would be more inclined to travel if the ATMOS auditorium didn't have 3D. I don't like 3D and my wife can't stand it so anything in 3D we can't hear in ATMOS.

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Ken Lackner
Phenomenal Film Handler

Posts: 1907
From: Atlanta, GA, USA
Registered: Sep 2001

posted 06-05-2013 07:16 AM

http://www.2d-glasses.com/

[Big Grin]

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Mike Blakesley
Film God

Posts: 12767
From: Forsyth, Montana
Registered: Jun 99

posted 06-05-2013 12:13 PM

Unfortunately, those only work for RealD presentations. They really are a good idea. If there was a Dolby version I'd buy some. We get lots of grandparents who bring kids to 3D movies but would really like to watch in 2D.

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Carsten Kurz
Film God

Posts: 4340
From: Cologne, NRW, Germany
Registered: Aug 2009

posted 06-05-2013 04:11 PM

You can make a Dolby 2D version just the same way. Only that you have to buy two of them, which is a bit more expensive than with RealD.

- Carsten

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Steve Guttag
We forgot the crackers Gromit!!!

Posts: 12814
From: Annapolis, MD
Registered: Dec 1999

posted 06-05-2013 04:51 PM

Yes, but you then have two 2D glasses. It is probably easier to switch the CAT 834s (though more expensive) than the CAT 832s (I don't recal if the CAT 834 lenses are shaped differently for each eye to clear the nose cutout.

Pop the left eye out of one, the right eye out of the other and "switch" so you have two 2D glasses...one that only sees the left image and one that only sees the right image.

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Mike Blakesley
Film God

Posts: 12767
From: Forsyth, Montana
Registered: Jun 99

posted 06-05-2013 08:32 PM

All the Dolby glasses have different-shaped lenses for left and right, so they're not interchangeable.

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Carsten Kurz
Film God

Posts: 4340
From: Cologne, NRW, Germany
Registered: Aug 2009

posted 06-06-2013 03:12 AM

duct tape

honestly, there is always a way to get this working. The only bad thing is the small viewing angle of the dolby glasses for people who prefer 2D.

- Carsten

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Bobby Henderson
"Ask me about Trajan."

Posts: 10973
From: Lawton, OK, USA
Registered: Apr 2001

posted 06-10-2013 10:25 PM

I visited Dolby's web site earlier today, looking for more information about Atmos. It looks like they did a bit of an update and are now listing Atmos-equipped theaters on a map of the United States.

Apparently the Harkins Theaters Bricktown 16 in downtown Oklahoma City is adding or has added Atmos to at least 1 of their auditoriums. The Harkins web site has no information about this, but the theater is listed on Dolby's map as having at least 1 Atmos auditorium. The Bricktown 16 showtimes directory makes no mention of Atmos, even for the Friday opening of Man of Steel. I can't tell if they have added Atmos to their large "Cine Capris" house or put it in one of the smaller houses.

Has anyone tried putting together a list of theaters that will be showing Man of Steel in Atmos? I wonder if Dolby has bothered to try doing this.

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Mike Blakesley
Film God

Posts: 12767
From: Forsyth, Montana
Registered: Jun 99

posted 06-11-2013 01:52 PM

I wonder if Atmos theaters are tremendously louder than non-Atmos theaters are. If so, there will be people who don't even notice the difference about the surround sound but would rave about how much louder it is and how awesome that is.

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Marco Giustini
Film God

Posts: 2713
From: Reading, UK
Registered: Nov 2007

posted 06-11-2013 03:16 PM

I guess the dynamic will be - potentially - higher. It's not a channel-based system, but if you've got 64 separate 'channels' in the auditorium, each capable of its own SPL just do the math.

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Jarod Reddig
Jedi Master Film Handler

Posts: 513
From: Hays, Ks
Registered: Jun 2011

posted 06-11-2013 03:59 PM

At the AMC BarryWoods 24 in KC, MO I had frequented the ETX theater on a few occasions before they installed the Atmos system. Its hard to tell without comparing the same movie mix back to back but from what my ears can remeber, after they installed the Atmos, dynamics and amount of bass punch seemed to go up.

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Lyle Romer
Phenomenal Film Handler

Posts: 1400
From: Davie, FL, USA
Registered: May 2002

posted 06-11-2013 07:00 PM

I saw "A Good Day to Die Hard" (aweful movie) in Atmos at AMC Pleasure Island in ETX and it was very loud. It actually bordered on too loud and I like loud sound.

The surround field was very noticeably better to me (bullets hit a spot not a whole side of the auditorium) but my wife didn't really notice. She also didn't "get" that the Atmos trailer was trying to show off the sound placement. She said they needed a more impressive trailer.

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Scott Jentsch
Phenomenal Film Handler

Posts: 1061
From: New Berlin, WI, USA
Registered: Apr 2003

posted 06-11-2013 10:36 PM

quote: Bobby Henderson
Has anyone tried putting together a list of theaters that will be showing Man of Steel in Atmos? I wonder if Dolby has bothered to try doing this.

Bobby,

I whipped up a quick search utility:

http://www.bigscreen.com/advsearch/atmos.php

Shortcuts:
Man of Steel (2D)

Man of Steel (3D)

The search results are live, so as showtimes come in, they will be updated.

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