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Topic: Dolby's new sound system
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Scott Jentsch
Phenomenal Film Handler

Posts: 1061
From: New Berlin, WI, USA
Registered: Apr 2003
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posted 07-24-2013 12:11 PM
quote: Frank Angel So theoretically, the system tries to replicate sound element placement in the SAME place no matter what the theatre size or how many speaker/channels are installed. If less speakers than are necessary to get exact localization to where the mixer wanted the sound to originate from, then it only gets as close as the installed system will allow, but not necessarily a cigar. Which is fine, and certainly better than speaker/channels dedicated to very limited and specific points with a sound needing (expected) to come out of THAT speaker at THAT location, which we have had so far up until Atmos. Thing is, this leaves an awful lot of leeway to the exhibitor...a pretty dangerous thing, IMHO. It lets them get away with putting in the LEAST amount of speakers with the assumption that Atmos will do the best to compute hot to place the sound where it is supposed to be, regardless of the actual limitations of the speakers vs the room size (and the exhibitor's "thriftiness").
I would think that a multi-channel microphone or some sort of device would be in order that would detect the accuracy of an Atmos installation. Perhaps a half-dome shaped object with a bunch of directional mics sticking out of it, Hellraiser-style, and a test track is played. The theater would be judged/ranked on how accurate the placement of sound to what is expected by the analysis software.
quote: Frank Angel ...in an era where the big, "X" large screens are all the marketing rage, I would think emphasizing good sound localization across a 60 foot screen would be a main component of any premium system.
This is a good point. It would be nice to see directional dialog used again, and being able to support historical titles with directional dialog would be quite nice for those venues that show them.
Maybe Dolby should sponsor a "Legends of Movie Sound" roadshow that would be a series of movies with great sound mixes that would play in their Atmos-equipped theaters around the country/world. That would help with awareness and give the theaters a chance to show off their investments.
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Scott Jentsch
Phenomenal Film Handler

Posts: 1061
From: New Berlin, WI, USA
Registered: Apr 2003
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posted 07-29-2013 11:39 AM
Thanks for the heads-up about the LOOK Cinemas, Brad. I've contacted CinemaSource to get the Atmos and other indicators (Evolution, Look & Dine, etc.) added. It looks like the info is available, so it's just a matter of getting it sent through to us.
The AMC's are a different issue, Lyle. I looked on their web pages, and they say nothing about Atmos. Even though Dolby lists those two theaters on their site as having Atmos installations, the theaters apparently don't want anyone to know about it. They have Atmos listed in the right-hand column of amenities, but the shows aren't marked. Given that, I don't hold out too much hope for getting those indications from them.
As far as the number of installations go, I don't think it's up to 200 in the U.S. and Canada. My count the other day from Dolby's map showed about 80 theaters in the U.S., so even accounting for multiple Atmos installations in each theater and adding in the ones that are in Canada, we'd probably still come up a little short.
That said, I'm certain that a fair number of Atmos showtimes are not reflected in our listings. I would love to have all of that detail for every theater, and we pursue instances like the LOOK Cinemas example that Brad brought up, but we're really at the mercy of the theaters being willing to provide that information in the first place.
Which brings the conversation back to the fact that the entities involved really need to do more to publicize and promote Atmos for it to become more widespread.
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