|
|
 
|
|
Author
|
Topic: Dolby's new sound system
|
|
|
Scott Jentsch
Phenomenal Film Handler
Posts: 1061
From: New Berlin, WI, USA
Registered: Apr 2003
|
posted 01-28-2014 10:46 AM
I like the Brand Lock-up 1 because it doesn't de-emphasize the Atmos brand for the Dolby brand. The horizontal aspect would work on print pieces and credits equally.
Alternatives #8 and 9 are the best of the bunch in my opinion, simply because it puts the Atmos brand in the forefront. The Dolby Double-D is there so people familiar with that mark will make the association. In reality, though, Atmos is the brand that should be put out there in front of people. It's short, to the point, and it emphasizes that particular product as opposed the company behind it. If they didn't want to lose the Dolby wording altogether, they could do "by Dolby" underneath it in a secondary/minimized placement.
Personally, I've never liked the "In Selected Theatres" phrase, as it immediately places a question in the viewers mind as to whether what they're seeing actually applies. It blunts the message as soon as it's delivered.
At the very least, the wording could be changed ever so slightly to "In Select Theaters" which implies a position or rank of sorts, as opposed to someone selecting which theaters get it. If you want to be one of those "Select" theaters, pull out your wallet and start installing some speakers!
On the subject of Atmos installations, Marcus Theatres last week announced their first Atmos installation will be at a new location they are building near Madison, WI. Most recently, a new UltraScreen in Gurnee, IL was opened with an Auro 11.1 sound system.
| IP: Logged
|
|
|
|
|
|
|
|
|
|
Bobby Henderson
"Ask me about Trajan."
Posts: 10973
From: Lawton, OK, USA
Registered: Apr 2001
|
posted 01-28-2014 03:12 PM
Here's a list of movies released in North America with Dolby Atmos.
US Releases with Dolby Atmos
2014
Dawn of the Planet of the Apes, Fox, 7-18
X-Men: Days of Future Past, Fox, 5-23
Rio 2, Fox, 4-11
300: Rise of an Empire, Warner Bros., 3-7
Mr. Peabody and Sherman, Fox, 3-7
I, Frankenstein, Lionsgate, 1-24
2013
The Secret Life of Walter Mitty, Fox, 12-25
The Hobbit: The Desolation of Smaug, WB/New Line, 12-13
Frozen, Disney, 11-27
The Hunger Games: Catching Fire, Lionsgate, 11-22
Thor: The Dark World, Marvel/Disney, 11-8
Ender's Game, Summit Entertainment, 11-1
Metallica: Through the Never, Picturehouse Entertainment, 10-4
Gravity, Warner Bros., 10-4
Insidious: Chapter 2, FilmDistrict, 9-13
Elysium, TriStar, 8-9
Planes, Disney, 8-9
Percy Jackson: Sea of Monsters, Fox, 8-7
The Wolverine, Fox, 7-26
Turbo, Dreamworks, 7-17
Pacific Rim, Warner Bros., 7-12
The Heat, Fox, 6-28
Monsters University, Disney/Pixar, 6-21
Man of Steel, Warner Bros., 6-14
Epic, Fox, 5-24
Star Trek into Darkness, Paramount, 5-17
Iron Man, Paramount/Marvel/Disney 5-3
Oblivion, Universal, 4-19
Trance, Pathe/Fox, 4-5
G.I. Joe: Retaliation, Paramount, 3-29
The Croods, Dreamworks, 3-22
Oz the Great and Powerful, Disney, 3-8
A Good Day to Die Hard, Fox, 2-14
Mama, Universal, 1-18
2012
The Hobbit: An Unexpected Journey, WB/New Line, 12-14
Rise of the Guardians, Dreamworks, 11-21
Life of Pi, Fox, 11-21
Chasing Mavericks, Fox, 10-26
Taken 2, Fox, 10-5
Brave, Disney, 6-22
One thing I think is kind of odd is how there's only a few future Atmos releases in the pipeline. Maybe the studios are taking their time making the official announcements. There's a few Summer releases not already on the Atmos list that I think would be safe bets to have Atmos, such as Godzilla or Maleficent. But who knows?
| IP: Logged
|
|
|
|
|
|
Bobby Henderson
"Ask me about Trajan."
Posts: 10973
From: Lawton, OK, USA
Registered: Apr 2001
|
posted 01-29-2014 02:05 PM
I put together this list based on Dolby's own Atmos-equipped theaters map. There's about 120 locations. Unfortunately it doesn't break down how many screens are equipped with Atmos at each location. I've made note of multiple Atmos screens where I knew for sure 2 or more Atmos systems were installed.
Dolby Atmos Theaters in US & Canada - Jan 2014
United States
Alaska
Anchorage, AK - Regal Tikahtnu Stadium 16 IMAX & RPX
Arizona
Scottsdale, AZ - Harkins Scottsdale 101 14 (Cine Capri)
Tempe, AZ - Harkins Tempe Marketplace 16 (Cine Capri)
California
Agoura Hills, CA - Regency Agoura Hills Stadium 8
Buena Park, CA - Krikorian Park Metroplex 18
Burbank, CA - AMC Burbank 16 (ETX)
La Jolla, CA - ArcLight La Jolla
Corona, CA - Edwards Corona Crossings Stadium 18 & RPX
Dublin, CA - Regal Hacienda Crossings Stadium 20 IMAX & RPX
Folsom, CA - Cinema West Palladio 16 Cinemas (THX/Atmos on 4 Screens)
Fremont, CA - Cinemark Century at Pacific Commons and XD
Hollywood, CA - Disney El Capitan
Irvine, CA - Edwards Irvine Spectrum Stadium 21 IMAX & RPX
Los Angeles, CA - AMC Century City 15 (ETX)
Ontario, CA - AMC Ontario Mills 30 (ETX)
Orange, CA - AMC Orange 30 (ETX)
Pittsburg, CA - Maya Cinemas Century Plaza 16
Monrovia, CA - Krikorian Monrovia Cinema 12
Sacramento, CA - Regal Natomas Marketplace Stadium 16 & RPX
San Bernardino, CA - Regal San Bernardino Stadium 14 & RPX
San Diego, CA - Edwards Mira Mesa Stadium 18 IMAX & RPX
Santa Maria, CA - Edwards Santa Maria Stadium 14 & RPX
San Francisco, CA - AMC Metreon 16 (ETX)
San Francisco, CA - AMC Van Ness 14
San Francisco, CA - Cinemark Century San Francisco Centre 9 and XD
Sherman Oaks, CA - ArcLight Sherman Oaks
St Helena, CA - Cameo Cinema
Vista, CA - Krikorian Vista Village Metroplex 15
Colorado
Broomfield, CO - AMC Flatiron Crossing 14 (ETX)
Denver, CO - Harkins Northfield 18 (Cine Capri)
Denver, CO - Regal Continental Stadium 10 & RPX
Delaware
Middletown, DE - Westown Mall Cinemas (GTX)
Florida
Delray Beach, FL - Frank Theatres Marketplace 12 IMAX and FDX
Orlando, FL - AMC Downtown Disney 24 (ETX)
Pinellas Park, FL - Regal Park Place Stadium 16 & RPX
Miami, FL - AMC Aventura 24 (ETX)
Georgia
Acworth, GA - NCG Acworth Cinemas (Xtreme)
Alpharetta, GA - AMC North Point Mall 12 (Prime)
Atlanta, GA - Regal Atlantic Station Stadium 18 IMAX & RPX
Hawaii
Honolulu, HI - Consolidated Theatres Ward Stadium 16 (Titan XC)
Idaho
Meridian, ID - Cinema West Village at Meridian Cinema 15 (2 Screens)
Illinois
Addison, IL - Marcus Addison UltraScreen DLX 21
Champaign, IL - Carmike 13 (Big D)
Chicago, IL - ShowPlace ICON at Roosevelt Collection with ICON•X
Chicago, IL - AMC Randhurst 12 (ETX)
Chicago, IL - Regal City North Stadium 14 IMAX & RPX
Warrenville, IL - Regal Cantera Stadium 17 & RPX
Yorkville, IL - NCG Cinemas Yorkville (Xtreme)
Indiana
Noblesville, IN - Hamilton 16 IMAX
Iowa
Muscatine, IA - Fridley Palms 10 Theatre (XL Digital)
Louisiana
Kenner, LA - The Grand Esplanade 14
Alexandria, LA - The Grand 16
Massachusetts
Boston, MA - Regal Fenway Stadium 13 & RPX
Revere, MA - Showcase Cinema De Lux Revere
Millbury, MA - Showcase Blackstone Valley 14
Michigan
Canton, MI - Emagine Canton (E3)
Novi, MI - Emagine Novi (E3)
Royal Oak, MI - Emagine Royal Oak (E3)
Saginaw, MI - Goodrich Quality 10 (GDX) (3 Screens)
Minnesota
St. Louis Park, MN - ShowPlace ICON at West End with ICON•X
Missouri
Kansas City, MO - AMC Barrywoods 24 (Prime)
Nevada
Las Vegas, NV - Brenden Theatres and IMAX At The Palms
North Las Vegas, NV - Galaxy Theatres North Las Vegas Cannery (DFX)
New Hampshire
New Jersey
Paramus, NJ - AMC Garden State 16 (ETX)
Edgewater, NJ - Showcase Edgewater Multiplex 16 (XPlus)
New Mexico
Farmington, NM - Allen Animas 10
Las Cruces, NM - Allen Cineport 10 (2 Screens)
Las Cruces, NM - Allen Telshor Cinema 12
Roswell, NM - Allen Galaxy 8
New York
Brooklyn, NY - UA Court Street Stadium 12 & RPX
Long Island, NY - UA Kaufman Astoria Stadium 14 & RPX
New York, NY - AMC Empire 25
New York, NY - AMC Loews Lincoln Square 13
New York, NY - Regal E-Walk Stadium 13 & RPX
North Carolina
North Dakota
Bismarck, ND - Grand Theatres Grand 15
Ohio
Columbus, OH - Marcus Crosswoods UltraScreen DLX 17
Oklahoma
Oklahoma City, OK - Harkins Bricktown 16 (Cine Capri)
Pennsylvania
Johnstown, PA - Richland Cinemas
Tennessee
Knoxville, TN - Regal Pinnacle Stadium 18 IMAX & RPX
Memphis, TN - Malco Paradiso
Texas
Dallas, TX - LOOK Cinemas (Evolution, 2 Screens)
Dallas, TX - AMC Northpark 15 (ETX)
Humble, TX - AMC Deerbrook 24 (Prime)
Midland, TX - Cinergy Cinemas Midland (EPIC)
Richmond, TX - Santikos Palladium AVX (AVX MAX, 4 Screens)
Plano, TX - Cinemark West Plano and XD
San Antonio, TX - Santikos Palladium IMAX (AVX)
Southlake, TX - Harkins Southlake 14 (Cine Capri)
Tomball, TX - Santikos Silverado IMAX (AVX)
Waxahachie, TX - Showbiz Cinemas 12 (SDX)
Utah
West Valley City, UT - Megaplex West Valley Fair Mall (2 Screens)
Vermont
Virginia
Alexandria, VA - Regal Kingstowne Stadium 16 & RPX
McLean, VA - AMC Tysons Corner 16 (ETX)
Washington
Vancouver, WA - Cinetopia Vancouver Mall 23 (GXL)
Bellingham, WA - Regal Barkley Village Stadium 16 IMAX & RPX
Everett, WA - Regal Everett Stadium 16 & RPX
Lakewood, WA - Regal Lakewood Stadium 15 & RPX
Lynnwood, WA - AMC Loews Alderwood Mall 16 (ETX)
Renton, WA - Regal The Landing Stadium 14 & RPX
Canada
Calgary, AB - Cineplex Scotiabank Theatre Chinook 16 + IMAX
Vancouver, BC - Cineplex Scotiabank Theatre Vancouver
Winnipeg, MB - Cineplex Silvercity St Vital
Hamilton, ON - Cineplex SilverCity Hamilton Mountain Cinemas
Guelph, ON - Cineplex Galaxy Pergola Commons
London, ON - Cineplex Odeon Westmount and VIP Cinemas
Milton, ON - Cineplex Galaxy Cinemas Milton
Niagara Falls, ON - Cineplex Odeon Niagara Square Cinemas
Oakville, ON - Cineplex Odeon Winston Churchill Cinemas
Oakville, ON - Cineplex SilverCity Oakville and VIP Cinemas
Oshawa, ON - Cineplex Odeon Oshawa Cinemas
Toronto, ON - Cineplex Odeon Yonge & Dundas Cinemas
Toronto, ON - SilverCity Yonge-Eglinton Cinemas
Sarnia, ON - Cineplex Galaxy Cinemas Sarnia
Montreal, QC - Cineplex Odeon Forum Cinemas
Quebec City, QC - Cineplex Beauport Cinemas 16
Regina, SK - Cineplex Galaxy Cinemas Regina
Mexico
Mexico City - Cinemex Antara
Mexico City - Cinemex Santa Fe 14
Mexico City - Cinépolis Fórum Buenavista
| IP: Logged
|
|
|
|
|
|
Martin Brooks
Jedi Master Film Handler
Posts: 900
From: Forest Hills, NY, USA
Registered: May 2002
|
posted 02-19-2014 06:35 PM
quote: Bobby Henderson
I think Dolby would only be helping themselves sell more Atmos systems if they could get the word out about upcoming Atmos supported movies as soon as possible.
Dolby should do some kind of co-op program where if they're dealing with the studio/distributor (since most move display advertising is placed by the distributor, not the theater), the studio gets a break on licensing fees if they include Atmos designations for individual theaters. If they're dealing with the theatre, the theatre gets some kind of credits (or cash) that would be good for service or equipment or promo material or something.
What's the point of having a great sound system if no one knows it's there?
This was a big problem for THX in those days as well. The few NYC theaters that were THX equipped never advertised the fact in movie ads. However, when I used to visit Los Angeles, they all did.
I went to a theatre some months back, bought a ticket and then realized that the film was playing in Atmos on the RPX screen. So I went to the service desk to switch to the different screen/show and I told them why. The manager said, "oh, it's not playing in Atmos." I said, "the film is in Atmos and that's an Atmos screen. Are you telling me you didn't get the Atmos DCP?" I bought a ticket for that screen anyway. It was in Atmos and they played the Atmos snipe. So even the theaters don't know what they're doing.
The fact is that in markets where either one chain dominates or where one chain has an exclusive on the film, they don't care where you see the film (with the exception that if they can get you into the "special" screens (RPX, ETX, Lie-Max, etc), they can charge you more. So with that exception, the theaters don't really have an incentive to push special sound formats if they don't think it drives revenue. Of course, then you can ask why they bothered to install it in the first place.
| IP: Logged
|
|
|
|
|
|
|
Powered by Infopop Corporation
UBB.classicTM
6.3.1.2
The Film-Tech Forums are designed for various members related to the cinema industry to express their opinions, viewpoints and testimonials on various products, services and events based upon speculation, personal knowledge and factual information through use, therefore all views represented here allow no liability upon the publishers of this web site and the owners of said views assume no liability for any ill will resulting from these postings. The posts made here are for educational as well as entertainment purposes and as such anyone viewing this portion of the website must accept these views as statements of the author of that opinion
and agrees to release the authors from any and all liability.
|
Home
Printer-friendly view of this topic