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Topic: Crazy Customer Comments...
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Brian Michael Weidemann
Expert cat molester

Posts: 944
From: Costa Mesa, CA United States
Registered: Feb 2004
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posted 04-16-2005 09:02 PM
If I'm not mistaking, isn't ALL marketing/advertising a form of propaganda? The PURPOSE is to attempt to bias you into a course of action, be it giving your money to the sponsor, or your support in "other" ways.
I have high hopes for American Dad. It may be a great show, for me. But I do agree that cross-promoting a television show on a theatrical release is akin to rolling-stock commercials. (Ick!) If I wanted to see TV ads, I'd ... um ... watch TV.
I don't think it would be COMPLETELY out of line for a customer to complain about the spot, but not for "oh, my kids are too young for that filth" reasons. That's just ridiculous, especially if the kids are under 13 in a PG-13 feature. What did you expect, lady?
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Jason Gazaille
Film Handler

Posts: 46
From: San Diego, CA, USA
Registered: Nov 2004
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posted 04-16-2005 11:14 PM
Well, I guess I missed the advertising for this. Our GM hadn't even heard about it. Basically it seems Fox is using some sort of strategy to get theatres that don't run rolling stock (like mine) to get people to watch this. The film was extremely poor quality and I thought the material was too. Parents sometimes will allow their children to hear foul language, but not see nudity or violence, or any combination of. If the poster doesn't list a ratings reason for a particular aspect they may find offensive, they have every right to complain, regardless of their kids' ages. Everyone has a different standard. Since I hear now that this was advertised, and in this case nothing was out of line per say with what the MPAA disclaimer says for the film, then I see nothing wrong with it other than FOX's sneaky way of running an advertisement. I still didn't like it (and it has nothing to do with my political affiliation), I just didn't find it funny. Just for the advertising aspect, I would rather not run it. Since I didn't see this advertised, I think I need to get out more... I definately do see this as political propaganda being forced on an audience. On TV, you can change it. But on a movie screen, you are almost forced to watch it (unless you don't come in until the film is actually running or you leave for 3 minutes or so.) I just don't think it had any place being attached to this feature.
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Kevin Wale
Expert Film Handler

Posts: 167
From: Guymon, OK USA
Registered: Aug 2003
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posted 04-20-2005 10:43 PM
From my discussions with managment, and from when I was GM, customer complaints about the trailers are very rare in Guymon. When the commercials started, that's when the customer complaints started. Other than that, the complaints are more commonly related to loud trailers, quiet trailers, and focus shifting through the trailers. I don't expect the average customer will ever really understand the inherent problems in those three areas so you just have to just say you'll fix it and run upstairs in a huff to appease them.
I also got a lot of complaints reguarding the desire for feature leval lighting during trailers... some people really get into the trailers. lol.
I don't agree with the "bible belt" and "republican" stereotyping. I've talked to a lot of people and it's not very often that they are surprised at the content, and when they are they don't blame the theatre, they blame Hollywood's often deceptive advertising. For a town of 10 thousand to flock to an 8 screen theatre in the numbers that theatres in Dodge City and Oklahoma City experience, Guymon has an extremely surprising movie savy population. At least in terms of realizing the the theatre it'self is at the mercy of the product that is distributed. I've learned to not be shocked when people here accurately peg that the movie has dropped out of DTS.
There is no question though.. the number one complaint is the volume. In the same showing of the same movie two people will say it's too loud and two others will say it's too quiet. lol. I think baffling would work wonders on that issue though... and getting that tile in front of the screen replaced with carpet would prolly clear up that dialog as well...
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