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Topic: rant on stupid customers
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Thomas Procyk
Phenomenal Film Handler

Posts: 1842
From: Royal Palm Beach, FL, USA
Registered: Feb 2002
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posted 03-21-2004 02:50 AM
True, you could try offering the product for a while and see how it goes, but if the person already said they're never coming back to your theater because you don't serve it, how will they ever know you started serving it?
It also depends on the product, and the area. I've been to theaters that sell over 150 hot dogs on a Friday, while another one was lucky if they sold 10. (They stopped selling the hot dogs, and suddenly everyone and their mother asked about them.) Or it may not be worth it at all, like roasted almonds. Nobody ever seems to buy them except the one or two a day that rave about how good they are. Customer service and satisfaction is only part of the business.
Personally, the way I would love to deal with customers who say they will "never come back to this place again!" would be to take a polaroid or a still from the security cameras and keep track of them. Then if they do come back, call the police and serve them with a trespass warning. Reason: "Customer said they are never coming back, so I assumed they returned to attack me." Or just confront them. "Hey! Good to see you... I thought you'd NEVER come back here!"
=TMP=
=TMP=
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Scott Jentsch
Phenomenal Film Handler

Posts: 1061
From: New Berlin, WI, USA
Registered: Apr 2003
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posted 03-23-2004 11:10 AM
I've learned that the customer is not always right, but... the customer is always the customer and therefore deserves to be served with respect and courtesy.
Belligerant customers need to be dealt with appropriately, but most customers who complain are really looking for customer service that they didn't receive. There are many diplomatic solutions to problems, and being diplomatic is a requirement of a manager of any service-oriented business.
Back in 1993, when the Cinemark Movies 10 opened here in Milwaukee, I took to going there because it was the only THX theater in town. A group of us went to see Mrs. Doubtfire there, and the theater we were in was quite cold. My wife complained to an usher, but didn't get a very satisfying response, so she complained to an Assistant Manager.
The Assistant Manager was very rude and demeaning to her, and it spoiled the entire evening for us. I complained to the District Manager for Cinemark and received a reply, some complimentary tickets, and a personal apology from the employee involved.
However, not only would she refuse to attend that theater again, it soured her on the idea of going to theaters in general. In the 11 years since, she has been to a theater perhaps 4 times, electing instead to watch movies at home in our own environment and on our own terms. Now, with a family, its difficult to take the time to get out, and going to a movie does not rank highly on the list of possible options when we do take that time for an evening out together.
Poor service by management can not only hurt that particular theater, but it can also impact the industry as well. While one person will not cripple the industry, the ripple effect of such an experience should not be dismissed either.
If someone made it into a theater with outside food, and that food is not disturbing other patrons in any way, I don't see why a disturbance should be created by the employees of that theater. If it's that important to make a point, wait until the show is over or catch them before the show begins and address the situation.
If they are popping can tops during the film or making noise with their potato chip bags, then as a patron in that theater, I would expect the employees to handle the situation so I can get back to enjoying the film without further disruption.
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Thomas Procyk
Phenomenal Film Handler

Posts: 1842
From: Royal Palm Beach, FL, USA
Registered: Feb 2002
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posted 03-24-2004 01:10 PM
quote: Thomas - your customer service skills are appalling. What happened to the old adage, "the customer is always right?"
Yep. My customer service skills are appaling because I don't jump to carry every item the customer wants. How dare me? And that's just that -- an OLD adage. What ever happened to 8-track tapes?
quote: What's with these theatres that always seem to be "out of stock" of certain items? I hate it when they're "out" of hot dogs, nachos, etc. There's no excuse for running out of these items.
I bet their customer service skills were about as appaling as their ability to place orders properly. But there is an exuse as to why they ran out: They decided to sell the item you intended to purchase to the people who got there before you. That's life.
quote: The customers return because of the friendly staff!
Actually, about 85% of customers don't even acknowledge the staff. They care about price first, selection second, cleanliness third, seating and aesthetics fourth, presentation quality a distant fifth, and the staff only when there's a problem or they need to find the bathroom. That's why theaters cut payroll first and foremost.
But still, I try to smile and stay in a good mood, but as others have said, the customer is always misinformed. And some don't want to learn. Waaaaaah!
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