|
|
|
|
Author
|
Topic: Vegemite
|
|
|
|
|
|
|
Jeffry L. Johnson
Jedi Master Film Handler

Posts: 809
From: Cleveland, Ohio, USA
Registered: Apr 2000
|
posted 11-29-2008 01:31 PM
10 things fungi have done for us BBC web page quote: 10 things fungi have done for us By Megan Lane BBC News Magazine
Mycologists are a rare breed, and scientists worry the UK will miss out lucrative fungus-based discoveries. Like what? Mushroom risotto. And umbrellas for fairies. Obviously fry-ups, which go without saying. But apart from these, what have fungi ever given us?
All manner of discoveries, says Dr Peter Roberts, of the Royal Botanic Gardens at Kew and one of eight mycologists left in the UK, such as:
1. Marmite. Ditto Vegemite and Cenovis, the Australian and Swiss versions. Love it or hate it, the dark salty spread so tasty on toast is a yeast extract, and yeast is a type of fungus.
2. Beer and bread too are made with yeast, and both are staples of the British diet. Beer is fermented with the fungus Saccharomyces cerevisiae (brewer's yeast), or Saccharomyces carlsbergensis for lager-making, developed by Danish mycologist Emil Hansen. Wine, cider and perry traditionally use naturally-occurring yeasts for fermentation.
3. Quorn - the meat substitute - has perhaps less mainstream appeal but is popular with vegetarians who miss the mouth-feel of flesh. Sausages, mince and mock-chicken fillets are made from this vat-grown filamentous fungus. "A British success story," says Dr Roberts. Fearing a future shortage of protein-rich foods, scientists in the 1950s and 60s set about finding an alternative. After more than a decade of testing, Quorn products went on sale in 1985.
4. Orchids, like vegetarians, feed on fungi. The lush tropical blooms which bedeck boutique hotels and corporate suites are parasites of fungi, relying entirely on their fungal hosts for seed germination and subsequent growth.
5. And gourmands, too. Truffles. Mould-ripened cheeses such as camembert, brie and stilton. Mmmm. And soy sauce and miso paste are among the many fermented foodstuffs in Asian cooking.
6. Soil and compost are broken down and enriched thanks to fungi, which account for 90% of nutrient recycling in ecosystems. "They basically turn dead leaves and wood into soil," says Dr Roberts. Fungi breaks down cellulose, and are the only organisms that can rot lignin, the hard constituent of wood.
7. Statins, the money-spinning anti-cholesterol drugs, were originally derived from fungi, notably Monascus ruber and Penicillium citrinum .
8. Penicillin, the pharmaceutical that has saved countless lives, was originally derived from a fungus, Penicillium chrysogenum . Several other antibiotics are also fungal in origin.
9. LSD, a drug, but not for medicinal purposes, was originally isolated from Claviceps purpurea in the 1940s by Albert Hofmann, a chemist with a particular interest in hallucinogenic fungi. He was also the first to isolate psilocybin from magic mushrooms.
10. And finally, fungi have given us athlete's foot, thrush and ringworm - and our houses dry rot. Perhaps less to be thankful for in these cases.
| IP: Logged
|
|
John Wilson
Film God

Posts: 5438
From: Sydney, Australia.
Registered: Dec 1999
|
posted 09-29-2009 09:53 PM
iSnack2.0
iSnack2.0 fury prompts naming rethink September 30, 2009 - 12:25PM
Kraft Foods is working out how it can change the name of its new iSnack2.0 product, a blend of cream cheese and food icon Vegemite, after a backlash from consumers.
"There's a distinct possibility that we'll be critically evaluating the name," Kraft head of corporate affairs Simon Talbot said in a telephone interview from Melbourne today. "The name isn’t resonating with success or favour."
With about half a million iSnack2.0 jars set to start going on sale today, US-based Kraft is investigating the mechanics of how it could change the name of iSnack2.0, Mr Talbot said. The original Vegemite remains on sale.
Vegemite, a dark, pungent spread made from yeast extract, has been in Australian kitchen cupboards since 1923 and the nation consumes more than 22 million jars each year, says Kraft's Vegemite website. That is about a jar for every person in Australia.
The unveiling of iSnack2.0 on September 26, after a nationwide competition that furnished almost 50,000 suggestions, roused indignation amongst Vegemite lovers, with thousands expressing disapproval on blogs, social networking sites and videos uploaded to YouTube.
Kraft has about 500,000 jars of the iSnack2.0-labelled product in warehouses in Sydney and Melbourne and they will start arriving on supermarket shelves today, Mr Talbot said. That is about two months of supply, he said.
Bloomberg
Hitler doesn't like the name either.
| IP: Logged
|
|
|
|
|
|
John Wilson
Film God

Posts: 5438
From: Sydney, Australia.
Registered: Dec 1999
|
posted 09-30-2009 05:27 PM
In the bin.

Kraft cans iSnack 2.0 CHRISTINE KELLETT September 30, 2009 - 3:07PM
Vegemite maker Kraft Foods has binned the name of its new product line iSnack 2.0.
In a statement this afternoon, the company said it had listened to the public and would go back to the drawing board.
An announcement about another name will be made on Friday.
"We have been overwhelmed by the passion for Vegemite and the new product," said Kraft Foods Australia/New Zealand head of corporate affairs, Simon Talbot.
"The new name has simply not resonated with Australians. Particularly the modern technical aspects associated with it."
iSnack 2.0 was chosen from 48,000 suggestions made as part of a public naming competition run by the company.
It has been roundly lambasted by the consumer public, however, spawning Facebook hate groups, blogs and angry Tweets on micro-blogging site Twitter.
T-shirts trashing the name have also gone on sale on the internet.
Vegemite has been manufactured in Australia since 1923. The new variant, launched in July under a 'Name Me' label, includes a cream cheese blend to make it more spreadable.
Kraft has denied the naming disaster was an attempt to gain free publicity for the product, which was due to go on sale with the new label today.
"At no point in time has the new Vegemite name been about initiating a media publicity stunt," Mr Talbot said.
"We are proud custodians of Vegemite, and have always been aware that it is the people's brand and a national icon.
"Our Kraft Foods storeroom currently has thousands of jars of the iSnack2.0 named Vegemite. This product will be distributed around Australia, and will continue to be sold in supermarkets for months to come - until Australia decides upon a new name."
Consumers in Australia and New Zealand will get another go at choosing a name, he said.
"Please bear with us for the next 48 hours as we finalise how Australians and New Zealanders can decide the new name through an independent popularity vote."
| IP: Logged
|
|
|
|
|
|
|
|
|
|
|
|
|
|
Frank Angel
Film God

Posts: 5305
From: Brooklyn NY USA
Registered: Dec 1999
|
posted 11-21-2009 12:25 AM
Damn foreigners....keep your freaky foods with their freaky names out of our country.
I just ordered 35 bucks worth of Vegemite. I LOVE malt....I get the powered malt by the huge jar-full from Carnation when I can find it -- it aint easy, believe me, even here in NYC. When I am lucky enuf to find it, I put it in milk, juice, sprinkle it on lots of stuff -- cereal, ice cream (goes without saying), etc. I figure Vegemite must have a similar taste since it comes from malt too. I can't wait to try it.
Oh, and just to throw this off thread just a tad, but when I heard the reference in Jeffrey's post about: quote: All manner of discoveries, says Dr Peter Roberts, of the Royal Botanic Gardens at Kew and one of eight mycologists left in the UK, such as:
It dawned on me where we got the name for one of our towns in Queens NY: Kew Gardens.....in QUEENS! Gotta be the reason!
| IP: Logged
|
|
|
|
All times are Central (GMT -6:00)
|
This topic comprises 12 pages: 1 2 3 ... 5 6 7 8 9 10 11 12
|
Powered by Infopop Corporation
UBB.classicTM
6.3.1.2
The Film-Tech Forums are designed for various members related to the cinema industry to express their opinions, viewpoints and testimonials on various products, services and events based upon speculation, personal knowledge and factual information through use, therefore all views represented here allow no liability upon the publishers of this web site and the owners of said views assume no liability for any ill will resulting from these postings. The posts made here are for educational as well as entertainment purposes and as such anyone viewing this portion of the website must accept these views as statements of the author of that opinion
and agrees to release the authors from any and all liability.
|